0:00Split screen fashion phones
This scene features a dynamic split-screen composition. On the left, a young woman with long, wavy brown hair, wearing a black crop top, a black open blazer, and a black skirt, smiles while holding up a silver iPhone with a clear, reflective Casetify case. She is positioned slightly to the left of the frame. On the right, the same woman, with her hair styled similarly, is seen wearing a white tied-front crop top and white wide-leg trousers, holding up a black and white polka-dot Casetify iPhone case. She is smiling broadly and her body is angled slightly to the right. The background on both sides appears to be a light-colored, plain indoor wall. A subtle yellow maple leaf graphic is present in the top left corner. Prominent white text 'HOLIDAY |' is centered at the top of the screen, indicating a sale event. The lighting is bright and even, highlighting both outfits and phone cases.
0:01Phone case demonstration split
This scene utilizes a split-screen format, focusing on close-up details of hands interacting with phone cases on a soft, textured gray surface, likely a blanket or bedspread. The upper frame shows a pair of hands with manicured pink nails, holding a black silicone phone case, peeling back its side to reveal the edge of an iPhone. The hands are demonstrating the flexibility and fit of the case. In the lower frame, the same hands hold a black Casetify phone case with a gold mirrored back, personalized with 'Lucille' in white script. The camera angle is an overhead, slightly angled view, capturing the intricate details of the phone cases and the texture of the gray background. A text message bubble overlay appears in the upper left of the top frame, reading 'Bestie Girl, look how cute 😍'. The lighting is soft and even, emphasizing the product.
0:04Woman with polka dot case
A medium shot of a young woman with long, wavy brown hair, wearing a white tied-front crop top. She stands facing the camera with a subtle, confident smile, her head slightly tilted. She holds a black and white polka-dot Casetify iPhone case straight towards the camera, slightly blurring her own face behind it. The background is a clean, minimalist indoor setting with light-colored walls and a glimpse of an open window or railing on the left, suggesting a bright and airy atmosphere. White text 'Impact cases' appears in the top center of the frame. The lighting is soft and natural, illuminating her face and the phone case.
0:05Woman on phone side profile
A medium close-up shot of the same young woman, now seen in a side profile. She holds the black and white polka-dot Casetify iPhone case to her right ear, as if talking on the phone. Her long, wavy brown hair flows around her shoulders. She is wearing the same white tied-front crop top. The background is a blurred, light-colored indoor wall. A white checkbox icon with 'Protect my phone' text appears in the bottom center of the frame. The lighting is soft and natural, emphasizing the product in use and her relaxed posture.
0:06Phone case detail split
This split-screen scene focuses on the details of the black and white polka-dot Casetify iPhone case, presented against a textured gray surface. In the upper frame, hands with pink manicured nails hold the phone case, showing its back with the polka-dot pattern and the Casetify branding around the camera cutouts. The camera angles slightly downwards. In the lower frame, the phone case lies flat on the gray surface, emphasizing its design and durability. A white checkbox icon with 'Keep my style on point' is positioned in the bottom center of the lower frame. The overall lighting is bright and even, highlighting the clean design of the case and the soft texture of the background.
0:08Phone case assembly split
This split-screen shot provides a detailed demonstration of assembling a Casetify phone case. The upper frame shows hands with pink manicured nails carefully placing a clear phone case with a visible MagSafe ring onto an iPhone. The phone has a silver edge. The hands are precise, ensuring a snug fit. In the lower frame, the black and white polka-dot Casetify iPhone case rests on a textured gray surface, likely a blanket. The camera angle is an overhead, slightly angled view, capturing the action of securing the phone in its case. White text overlays 'obsessed', 'textures', and 'grip' sequentially appear in the lower frame, emphasizing the product's qualities. The lighting is consistent and soft, drawing attention to the product details and the interaction.
0:10Woman in black walking
A medium shot of the young woman with long, wavy brown hair, wearing a black crop top, a black open blazer with zippers, and a black skirt. She walks directly towards the camera, smiling confidently. Her gaze is engaging and direct. The background is a light-colored indoor wall with a dark wooden railing and a view of lush green foliage outside a window on the left. The setting appears modern and bright. The lighting is natural and highlights her features and outfit. The camera remains static while she approaches, creating a sense of dynamic movement within the frame.
0:12Woman in white walking
A medium shot of the same young woman with long, wavy brown hair, now wearing a white tied-front crop top and white wide-leg trousers. She walks directly towards the camera, smiling cheerfully. Her expression is open and inviting. The background is consistent with the previous scene: a light-colored indoor wall, a dark wooden railing, and a glimpse of green foliage outside a window on the left. The lighting is bright and airy, enhancing the white ensemble. A white text overlay 'I love switching cases to match my vibe ✨' appears in the top center of the frame. The camera is static, allowing her movement to be the primary dynamic element.
0:14Product flat lay fall theme
An overhead flat-lay shot showcasing a collection of Casetify products arranged on a soft, textured gray blanket. The main items include a black Casetify iPhone case with a gold mirrored back personalized with 'Lucille' in white script, a white Casetify iPhone case with black polka dots, and a black AirPods case also with white polka dots. A white beaded phone strap with a bow detail lies intertwined among the products. The backdrop is a black fabric with scattered white polka dots, resembling a matching accessory or packaging. Fall-themed graphics like a coffee cup, sparkling stars, and maple leaves are overlaid on the black polka-dot fabric. The composition is aesthetically pleasing, highlighting the complementary designs of the products. The lighting is soft and diffused, creating a cozy and inviting atmosphere.
0:16Woman with polka dot case promo
A medium shot of the young woman with long, wavy brown hair, wearing a white tied-front crop top and white wide-leg trousers. She stands facing the camera, smiling brightly, and holds up the black and white polka-dot Casetify iPhone case prominently in her right hand towards the camera. The background is a clean, minimalist indoor setting with light-colored walls, a dark wooden railing, and a view of green foliage outside a window on the left, consistent with previous interior shots. Red text 'Holiday sale=' and 'Bundle & Save' appears in the top center of the frame, promoting the sale. The lighting is natural and even, giving the scene a fresh and appealing look. Her cheerful expression reinforces the positive message.
