0:00initial product display
An eye-level shot captures a pristine kitchen counter filled with an array of Caraway cookware and storage containers. In the foreground, a large round, light grey frying pan sits on the white marble-patterned countertop. Behind it, a set of cream-colored cookware with grey interiors and silver handles is neatly arranged in a light beige organizer. To the right, various ceramic-coated glass storage containers in cream and grey are stacked and presented. The background reveals a modern kitchen with a stainless steel refrigerator and light wood cabinets, suggesting an upscale and minimalist aesthetic. The lighting is bright and even, highlighting the products. The dominant colors are cream, light grey, and subtle browns from the cabinetry. Overlay text in large white and yellow letters reads 'EVERYTHING YOU NEED'.
0:01non toxic kitchen showcase
This scene is a quick montage of two distinct kitchen counter setups, both promoting a 'non-toxic kitchen'. The first shot is a medium-wide angle, showcasing a light-tiled backsplash with wooden open shelves holding books and decorative wooden bowls. A goose-neck faucet is visible on the left. On the white countertop, a white ceramic pan and various wooden kitchen accessories, including cutting boards and glass storage containers filled with pasta and grains, are displayed. The second shot, also a medium-wide angle, features a modern kitchen with wooden cabinets and a marble-patterned backsplash and countertop. Black cookware is organized in a metal stand, alongside wooden cutting boards and utensil holders. Both scenes are well-lit, emphasizing cleanliness and organization. The text 'FOR A NON-TOXIC KITCHEN' is prominently overlaid in yellow and white.
0:03woman unboxing sale
A medium-wide shot captures a woman sitting on a light-colored rug, positioned centrally in the frame. She is in the process of unwrapping a large, cream-colored Caraway branded box, adorned with a vibrant red satin ribbon. Her attention is focused on untying the bow. In the background, a cozy living room setup is visible with a light-colored sofa, throw pillows, a coffee table with decorative items, and a patterned rug. The lighting is soft and inviting, suggesting a home environment. The dominant colors are warm neutrals from the room and the striking red of the ribbon. Large white and yellow text overlays read 'UP TO 20% OFF'.
0:05cookware organizer setup
This scene begins with a close-up of a woman's hands sliding a beige storage container into an organizer on a kitchen counter. The camera then smoothly transitions to a medium shot, revealing the same woman standing behind a white kitchen island. She is arranging a light grey Caraway cookware set into a beige organizer designed to hold the pans upright. The kitchen background features white cabinets, a tiled backsplash, and a large window showing autumnal trees outside. The lighting is bright and natural. The dominant colors are white, grey, and beige, with hints of outdoor greenery. White and yellow text 'START WITH CERAMIC-COATED COOKWARE' is overlaid.
0:06cookware in use
The scene showcases Caraway's ceramic-coated cookware in two distinct shots. The first is an overhead shot of a complete green cookware set, including pots, pans, and a kettle, displayed on a speckled white kitchen counter next to a stovetop. The second shot is a medium-wide angle of a man cooking pancakes on a large, grey ceramic griddle placed on a gas stovetop. He is actively pouring batter onto the griddle. The kitchen in this shot features light wooden cabinets and a white tiled backsplash. Both segments are brightly lit, emphasizing the products' use and aesthetic. The color palette revolves around muted greens, greys, and natural wood tones. The text 'CERAMIC-COATED COOKWARE' persists on screen.
0:09perfect heat distribution
A close-up, slightly overhead shot focuses on mushrooms, green bell peppers, and onions sautéing in a light grey ceramic pan on a gas stovetop. A wooden spoon stirs the vegetables, illustrating even cooking. The background is blurred, keeping the focus entirely on the food and the pan. The flame from the burner is visible beneath the pan, indicating active cooking. The lighting is bright and direct, enhancing the vibrant colors of the vegetables. The dominant colors are greens, browns, and the grey of the pan. Text overlay reads 'PERFECT HEAT DISTRIBUTION' in white and yellow.
0:10non toxic non stick cooking
This scene features two shots demonstrating the non-toxic and non-stick qualities of the cookware. The first is a medium shot of a woman and a young child by a kitchen island, with the woman flipping a pancake on a griddle. The kitchen has light wooden open shelving with decor. The second is a close-up, slightly overhead shot of an egg frying in a light green ceramic pan on a gas stovetop, with bubbles indicating cooking. Both shots are brightly lit. The first shot shows human interaction, while the second focuses on the product's performance. The color palette includes natural wood, white tiles, and the vibrant colors of food. Overlay text changes from 'NON-TOXIC' to 'NON-STICK' in white and yellow.
0:11home cooking like a pro
This scene displays two shots emphasizing professional-level home cooking. The first is a tight, overhead close-up of hands adding red chili slices and fresh herbs to a large pan filled with cooked Brussels sprouts and nuts. The pan is a light grey ceramic. The second shot is a beautifully arranged overhead view of a complete meal, featuring a roasted chicken with herbs in a roasting pan, a vibrant Brussels sprouts dish in a bowl, a creamy gratin in a ceramic pot, and a pastry. All dishes are presented on wooden cutting boards or a light-colored tabletop. The lighting is warm and inviting, highlighting the appealing presentation of the food. Dominant colors are the rich browns of the chicken, greens of the vegetables, and the earthy tones of the wooden boards. The text 'HOME COOKING LIKE A PRO' is overlaid in white and yellow.
0:13complimentary organizers
This segment consists of three shots demonstrating the Caraway organizers. The first is a medium shot of a woman in a kitchen, holding a beige, three-section organizer and gesturing with her other hand, explaining its function. The background features white kitchen cabinets and a subway tile backsplash. The second shot is a close-up, eye-level view of a hand placing a cream-colored pot into a beige organizer on a grey granite countertop. The third shot is a wider, eye-level view showing several cream-colored Caraway pans neatly stored upright in two beige organizers on the same granite countertop. The lighting is bright and functional. The overall color palette is neutral, with creams, beiges, and grey, emphasizing tidiness. The text 'COMPLIMENTARY ORGANIZERS' is overlaid in white and yellow.
0:17non toxic bakeware
This scene presents two shots showcasing Caraway's non-toxic bakeware. The first is a medium shot of a woman holding a baby in one arm while placing small, round dough balls onto a light grey cookie sheet on a kitchen island. The kitchen features white cabinets and a large window. The second shot is a close-up, overhead view of hands placing more dough balls onto a light grey cookie sheet, which is already populated with several cookies, positioned near a gas stovetop with a white chevron-tiled backsplash. Both shots are brightly lit. The dominant colors are the neutral grey of the bakeware, white, and the natural tones of the food. The text 'ADD NON-TOXIC BAKEWARE' is displayed in white and yellow.
0:20fast cleanup easy release
This scene consists of two close-up shots demonstrating the ease of cleaning and food release. The first shot shows a person's hands effortlessly lifting a baked loaf of bread out of a dark blue ceramic-coated loaf pan, using a white cloth to aid removal. Various dry goods containers are blurred in the background. The second shot is an overhead view of hands using a white spatula to easily remove baked muffins from a light grey muffin tin. The kitchen counter is white, with a stainless steel mixer visible in the background. Both shots are well-lit, emphasizing the non-stick and easy-to-clean properties. The colors are muted blues, greys, and the golden brown of the baked goods. Text overlays state 'FAST CLEANUP' and 'FOOD SLIDES OUT' in white and yellow.
0:23no sprays needed
A tight, overhead close-up shot focuses on a hand effortlessly removing a small, golden-yellow egg bite from a section of a light grey muffin tin. The tin has several more egg bites in it, filled with yellow egg and bits of sausage. The removal is smooth and clean, leaving no residue, highlighting the non-stick properties without the need for cooking sprays. The background is a warm wooden surface and a blurry white plate. The lighting is bright and even. The colors are warm yellows and greys. The text 'NO SPRAYS NEEDED' is prominently displayed in white and yellow.
0:25oven safe bakeware
A medium shot captures a smiling woman bending down to carefully place a light grey cookie sheet, holding three baked cookies, into a dark oven. The oven interior is dimly lit but shows a metal rack. The kitchen background features white cabinets, a microwave above the oven, and a tiled backsplash. The lighting in the room is bright, contrasting with the oven's interior. The dominant colors are whites, greys, and the warm brown of the cookies. The text 'OVEN SAFE UP TO 550°F' is overlaid in white and yellow.
0:27bakeware safety features
This scene consists of two successive overhead shots showcasing various bakeware pieces, highlighting their safety features. The first shot displays a rectangular baking sheet with a cooling rack, a round cake pan, and a square baking pan, all in a uniform light grey color with stainless steel accents, against a white background. The text 'NO PTFE' is overlaid. The second shot maintains the same overhead view and composition but focuses slightly differently on another set of bakeware, including a muffin tin. The text changes to 'NO PFOA'. The lighting is bright and even, creating a clean, professional product display. The dominant colors are light grey and silver, with the stark white background. The camera remains static for both shots, allowing a clear view of the products and text.
0:29storage drawer reveal
A close-up shot focuses on a light wooden kitchen drawer as it slides open to reveal neatly organized Caraway storage containers. The containers are square and rectangular, primarily in cream and grey, some with clear lids. They are arranged perfectly within the drawer, suggesting an efficient storage solution. The background is blurred, focusing attention on the contents of the drawer. The lighting is soft and even, highlighting the clean lines of the containers. The dominant colors are the natural wood of the drawer and the neutral tones of the storage containers. The text 'ALSO ADD CERAMIC-COATED GLASS STORAGE' is overlaid in white and yellow.
0:30storage containers in use
This segment features three quick shots demonstrating the storage containers. The first is a medium shot of hands pulling out a set of green storage containers from a kitchen shelf. The second is a close-up of a hand pressing down on the grey air-release tab on a cream-colored lid of a storage container. The third is a close-up, eye-level shot of a deep blue storage container filled with colorful cooked vegetables (peppers, onions, mushrooms) on a wooden countertop. The background varies but maintains a clean kitchen aesthetic. The lighting is bright and clear, showcasing the product's functionality and vibrant food. The color palette includes greens, creams, blues, and natural wood. The text 'ALSO ADD CERAMIC-COATED GLASS STORAGE' remains overlaid.
0:33keep food fresh
This scene illustrates the food-preserving qualities of the storage containers with two shots. The first is a close-up of hands firmly pressing down on the clear lid of a dark blue storage container filled with food, demonstrating the airtight seal. The background is a wooden kitchen counter. The second shot is a medium, slightly overhead view of three clear glass storage containers, each with a light grey lid, filled with dry goods like flour, brown sugar, and white sugar, arranged on a white kitchen counter. The background shows a modern white oven. Both shots are brightly lit. The dominant colors are blues, greys, and the natural colors of the food. The text 'KEEP FOOD FRESH' is overlaid in white and yellow.
0:35no microplastics
This scene combines two shots to highlight the absence of microplastics. The first is a medium shot of a woman standing in a kitchen, holding a light grey, rectangular storage container filled with golden-brown chicken nuggets. She smiles gently. The kitchen features white paneled walls and a stove. The second shot is an overhead view of multiple rectangular storage containers, some with clear lids, filled with various colorful foods like cut vegetables (carrots, bell peppers), pasta salad, and fruit (strawberries). They are neatly arranged on a white countertop. Both shots are brightly lit. The color palette is vibrant from the food, contrasting with the neutral grey of the containers and white kitchen elements. The text 'NO MICROPLASTICS' is overlaid in white and yellow.
0:38oven freezer dishwasher safe montage
This is a rapid montage of three quick, close-up shots, each demonstrating a different safety feature of the storage containers. The first shot shows a deep blue container with food (possibly mushrooms) baking inside an oven on a metal rack, with 'OVEN SAFE' text. The second shows hands placing a dark blue storage container with green asparagus into a refrigerator shelf, with 'FREEZER SAFE' text. The third shows hands placing clear glass containers into a dishwasher rack, with 'DISHWASHER SAFE' text. All shots are tightly framed, focusing on the action and the product. The lighting varies but is functional for each environment. The colors are muted blues, greens, and greys, with glimpses of food. The fast cuts emphasize versatility.
0:40stacks perfectly demonstration
This scene shows two shots demonstrating the stackable design of the containers. The first is a close-up of hands stacking light grey square storage containers filled with granola, grains, and nuts, on a kitchen counter, showing how they fit neatly. The second is a medium shot of a young woman standing behind a kitchen counter, smiling at the camera while neatly stacking different colored (pink, grey, and cream) storage containers. The kitchen features white cabinets and a dark countertop. Both shots are brightly lit. The colors are a mix of neutrals and soft pastels like pink, with the earthy tones of the food. The text 'STACKS PERFECTLY' is displayed in white and yellow.
0:42stackable food storage
This scene includes two close-up shots showcasing the stackable and secure nature of the storage containers with prepared food. The first shot is an overhead view of a square, light grey container filled with grilled chicken pieces and fresh herbs. The chicken appears succulent and well-seasoned. The second shot is a close-up of hands pressing the clear lid onto a rectangular, pink-colored storage container filled with cooked vegetables and pasta, demonstrating an airtight seal for meal prep. The background is a dark countertop. The lighting is focused and bright, highlighting the food's appeal and the container's functionality. The colors are rich reds, browns, greens from the food, and the soft pink and grey of the containers. The text 'STACKS PERFECTLY' remains overlaid.
0:45knife and utensil block
An eye-level medium shot captures a sleek, minimalist knife block and utensil holder on a grey speckled kitchen countertop. The knife block is made of light wood, holding several knives with cream-colored handles. Adjacent to it, a cream-colored ceramic holder contains various wooden utensils, including spatulas and spoons. The background is a white tiled backsplash with a power outlet visible, and white cabinets above. The lighting is bright and clean, emphasizing the orderly arrangement. The dominant colors are natural wood, cream, and grey, creating a clean and functional aesthetic. There is no text overlay in this brief shot.
0:45birch wood cutting boards
This scene presents three shots highlighting the birch wood cutting boards. The first is a medium shot of three light wooden cutting boards neatly stored upright in a metal rack on a white kitchen counter, with a white tiled backsplash and a plant. The text 'FSC-CERTIFIED BIRCH WOOD CUTTING BOARDS' is displayed. The second shot is a medium-wide angle of a man standing in a modern kitchen with green cabinets, holding one of the light wooden cutting boards. He smiles at the camera. The third shot is a close-up of hands using a large chef's knife to chop white onions on one of the cutting boards. The lighting is bright and clean throughout. The colors are natural wood tones, greens, whites, and the vibrant white of the onions. The text persists.
0:48german stainless steel knives
This scene consists of two shots focusing on the German stainless steel knives. The first is a medium shot of a young woman intently chopping potatoes on a light wooden cutting board, using a sleek black-handled knife. The kitchen background features white subway tiles, a stainless steel sink, and light grey cabinets. The second shot is a close-up of a hand with painted nails carefully removing a sharp, modern German stainless steel knife from a light wooden knife block. The background is blurred, focusing on the knife. Both shots are brightly lit. The colors are neutral greys, whites, and the metallic sheen of the knife. The text 'GERMAN STAINLESS STEEL KNIVES' is overlaid in white and yellow.
0:50complete collection montage
This is a dynamic montage of five quick shots, each showcasing different parts of the Caraway collection in various kitchen settings. The first shot is an eye-level view of an extensive collection of cookware, bakeware, storage, knives, and cutting boards on a kitchen island. The second shot features a smiling couple cooking together in a modern kitchen with dark green cabinets. The third and fourth shots display colorful cookware sets (yellow, then mixed colors) in cozy, rustic-inspired kitchens with open shelving and wooden accents. The fifth shot shows a hand opening a cabinet to reveal neatly stacked storage containers in organizers. All shots are brightly lit, emphasizing the aesthetic and functionality of the products. The montage utilizes a diverse color palette, from neutral whites and greys to vibrant yellows and greens, showcasing the range of Caraway products. The text 'SHOP THE COMPLETE COLLECTION NOW' is overlaid in white and yellow throughout the sequence.
0:56black friday sale final display
This final scene opens with a close-up of a hand reaching into a large green Caraway branded box, pulling out a green pan. The box also contains bakeware items. The shot then expands into a wide-angle, eye-level view of an entire kitchen island filled with an extensive collection of Caraway cookware, bakeware, and storage containers in various neutral colors (cream, grey, black). The kitchen itself is bright and modern, with white cabinets and a stainless steel stove in the background. The lighting is very bright and clean, emphasizing the vast selection of products available. The dominant colors are the creams, greys, and greens of the products, against a clean white kitchen backdrop. The text 'CARAWAY'S BLACK FRIDAY SALE 20% OFF SITEWIDE' is prominently displayed in white and yellow, with 'Caraway' also visible on the box.
