0:00woman looking out window
A medium close-up shot focuses on the left profile of a woman's face, primarily from her nose to her chin. Her light skin shows a gentle, contented smile. Her light brown hair is pulled back, partially obscured by the frame. She is looking towards a large window that dominates the background, revealing a vivid, snowy winter scene outside. Bare tree branches are heavily laden with snow and ice, creating a frosted, almost ethereal appearance. The window panes are clearly delineated, framing the wintry landscape. The interior lighting is subdued, casting a soft glow on her face, while the exterior light is bright and diffused. A dark red curtain is visible on the far left, partially framing the window. Faint, semi-transparent white text overlays are visible, partially cut off at the bottom: 'the same thing' and 'bulb'. The overall color palette is a cool mix of whites, blues, and grays from the snow, contrasted by the warm red curtain and her skin tone, creating a serene and reflective mood.
0:01woman live streaming at home
A medium shot captures a young adult Black woman with a radiant, engaging smile, looking directly into the camera. She has voluminous, dark curly hair and is wearing a light beige or off-white long-sleeved top with delicate, sparkling embellishments around the crew neckline. Her right hand is raised, open-palmed, as she gestures expressively while speaking. She is positioned indoors in front of a window, which serves as a blurred background, showcasing bright natural light and hints of green foliage outside, indicating a daytime setting. The room's lighting is soft and natural. A semi-transparent social media live stream interface is overlaid on the video. At the top left, a small circular profile picture of the woman is displayed with a 'LIVE' badge. Below, several comment bubbles scroll up, featuring usernames and comments like '@Twinkle.22.bulb Story of my life!', '@TomH.Express People are saving??', and '@Candycanes4_ The struggle is real'. The dominant colors are warm browns and beiges from her attire and skin, contrasted with the bright greens and blues from the blurred window, and the white of the overlay, conveying an energetic and friendly vlog-style atmosphere.
0:02phone screen displaying live stream
A close-up shot focuses on a smartphone screen, held by a hand partially visible at the bottom left of the frame. The screen prominently displays the live stream from the previous scene, featuring the young adult Black woman with curly dark hair, smiling and gesturing. The blurred green foliage from the background window is still visible on the screen. The social media live stream interface is clearly rendered, including the 'LIVE' badge, the circular profile picture of the streamer, and the scrolling comment section. Visible comments include '@Twinkle.22.bulb Story of my life!', '@TomH.Express People are saving??', and '@Candycanes4_ The struggle is real'. Below the video content, standard playback controls such as a play/pause button and a progress bar are also visible. The phone screen is brightly lit, providing the primary light source for the image, contrasting with the slightly darker and blurred hand holding it. The overall color scheme is vibrant on the screen, indicating an active media consumption, while the surroundings are neutral and out of focus.
0:03woman in lowes with employee
A medium shot, framed to resemble a selfie video, features a light-skinned woman with shoulder-length reddish-brown curly hair. She is energetically smiling and talking directly to the camera. Her attire includes a light pink coat worn over a dark red sweater, complemented by a multicolored plaid scarf with red, beige, and blue tones, and a sparkling brooch on her coat lapel. The setting is clearly a Lowe's store, with prominent yellow and black 'DEWALT' signage and displays of various power tools in the background. A male Lowe's employee, wearing a red vest with a 'LOWE'S Customer Service' badge, stands behind her. Initially, the woman holds a yellow and black DeWALT product package, then excitedly accepts a yellow and black power drill handed to her by the employee, holding it up for the camera. The store's lighting is bright and even, typical of a retail environment. A semi-transparent social media live stream interface is overlaid, displaying '@Liz.and.Lily.4' and 'FREE tool!' at the top. The scene's dominant colors are the vibrant yellows and blacks of the DeWALT branding, her warm clothing tones, and the clean white of the interface, creating an upbeat and promotional atmosphere, typical of a shopping deal announcement.
0:06social media grid montage
A dynamic grid composed of nine social media-style video or image tiles, encased within a thin, glowing light blue border. The central tile continues the scene of the woman from the previous shot in Lowe's, holding the DeWALT tool with the employee, displaying the 'FREE tool!' live stream overlay. Surrounding tiles rapidly cycle through various holiday-themed or product-related content. These include: a blue monster character with a candy cane captioned 'LOOK WHO I FOUND AT LOWE’S'; two white kitchen appliances; a hand wrapping a gift with snowflake paper; blue fabric or a blanket with 'LOWE’S' and 'Easy stocking stuffers'; a blue text overlay on a store aisle 'They had my fav color!'; a blue KOBALT speaker; and two festive snowman figures in a holiday display. The rapid succession of diverse visuals creates a busy, fast-paced effect. The overall color palette is varied and vibrant, reflecting the holiday and shopping themes, with bright whites, blues, reds, and yellows dominating the various tile contents. The mood is lively, promotional, and captures the essence of a digital content feed during the holiday season.
0:07woman in lowes with battery
A medium shot, framed as a selfie video, features a light-skinned woman with shoulder-length reddish-brown hair. She is dressed in a casual winter ensemble, including a green padded jacket, a brown and white striped beanie adorned with a pom-pom, and a dark shirt underneath. She looks directly at the camera with a curious and slightly excited expression, holding up a yellow and black DeWALT battery package in her left hand. The background clearly shows a Lowe's store aisle, with prominent yellow and black 'DEWALT' branding on product displays, and distant red 'BOSCH' signage. The store's interior lighting is bright and evenly distributed. A semi-transparent social media live stream interface is overlaid, featuring '@MKaceyA' and 'FREE tool!' at the top. Below the video, comment bubbles scroll up, including '@L.Remus5 Free tool? That’s a win', '@8_NiaK Lowe’s Holiday hack', '@Frozen_sparkle6 Free tool, say less', '@Red.07ribbon Great deal!', and '@ForAishaP Love it!'. A 'FREE!' icon with dollar signs appears as an overlay over the product she's holding, emphasizing the deal. The dominant colors are the distinctive yellow and black of the tools, her green jacket, and the white of the overlay, creating an engaging and informative, deal-focused atmosphere.
0:10lowes employee explaining deal
A medium shot frames a Lowe's employee, a Black man with short, greying hair and a neat beard, looking directly at the camera. He is wearing a prominent red Lowe's customer service vest over a light beige long-sleeved shirt. He speaks confidently and with a warm, knowledgeable expression, making slight hand gestures to emphasize his points. The background is a Lowe's store aisle, densely packed with shelves displaying yellow and black 'DeWALT' product packaging, indicating a section dedicated to power tools. The lighting within the store is bright and uniform, characteristic of a well-lit retail environment. A semi-transparent social media live stream interface is overlaid, showing '@MKaceyA' and 'FREE tool!' at the top. Below, various comment bubbles scroll up, including '@Syrup.Spaghetti7 More holiday!', '@Max1.Antler For less!', '@YukonC.L1 Yes!!! Get that BOGO!', and '@Frosty_.02 <3 Lowe’s'. The primary colors in this scene are the bright red of his vest, the yellow and black of the DeWALT products, and the white of the digital overlay. The mood is friendly, authoritative, and focused on explaining a promotional offer.
0:12lowes logo and call to action
A brightly lit graphic title card is displayed against a solid, dark blue background. The central element is the Lowe's logo, presented in white uppercase letters, contained within a rectangular outline adorned with festive, multicolored Christmas lights in red, blue, green, and white. Directly below the logo, the tagline 'We Help. You Save.' is displayed in clean white text. Further down, a prominent call to action states: 'Shop December Deal Drops now at Lowe's.' The phrase 'December Deal Drops' is highlighted within a bold red rectangular box, drawing immediate attention. In the bottom left corner, the copyright information '©2025 Lowe's' is visible in smaller white text. The lighting is uniform and digital, creating crisp lines and saturated colors. The overall aesthetic is festive, inviting, and clearly promotional, concluding the advertisement with a direct message to the viewer.
