0:00burger and influencer split screen This scene features a split-screen composition. The top portion, occupying approximately two-thirds of the frame, shows a close-up of a person's hands, gloved in black, pressing down on a hamburger patty with a metallic smash burger tool. The burger is already assembled with melted cheese, lettuce, and a creamy sauce oozing out, resting on a white, textured surface. The lighting is bright and even, highlighting the food's appetizing appearance. The bottom-left corner, a smaller rectangular inset, shows a young adult female with long dark hair, wearing a light-colored top, holding a green chili pepper to her lips with a playful, somewhat seductive expression. The background behind her is blurred, suggesting a shallow depth of field. A prominent white text overlay in a bold sans-serif font across the top of the frame reads: "Restaurants don't want you to know this". The overall color palette is vibrant for the food and the woman's inset, contrasting with the black gloves and metallic tool. The camera is static, capturing the action directly.
0:02man grabbing frozen food The scene is rendered in black and white, creating a stark and slightly dramatic tone. It shows a medium shot of a person's hand reaching into a well-stocked freezer compartment. Various boxes and packages of frozen foods are visible, though their specific brands are obscured by the monochromatic filter. The hand is pulling out a large, rectangular package, indicating an action of selection or retrieval. The freezer interior is clean and organized. In the bottom-left corner, a smaller, full-color inset features an older adult male, likely in his late 50s or early 60s, wearing glasses and a grey-green sweater, speaking directly to the camera. A white text overlay in the bottom-middle of the screen reads: "I'm someone who can't eat the same thing every day." The lighting is ambient, typical of a home kitchen setting, casting soft shadows within the freezer. The camera remains static.
0:03hands preparing food 1 This scene is also in black and white, maintaining the somber or focused mood. It presents a close-up shot of two hands, engaged in food preparation on a dark, textured surface, possibly a wooden cutting board. The hands are working with a large, irregularly shaped piece of food, which appears to be ground meat or a similar ingredient being shaped or pressed. The detail is sharp, emphasizing the texture of the food and the hands' movements. In the bottom-left, the same older adult male from the previous scene is visible in a small, full-color inset, continuing to speak to the camera. A text overlay at the bottom-middle reads: "One night I'm craving Italian,". The lighting is direct but soft, creating subtle highlights and shadows on the food and hands. The camera maintains a static position throughout this quick shot.
0:05hands preparing taco Continuing in black and white, this close-up shot focuses on hands assembling a taco. One hand holds a soft taco shell, while the other uses a spoon to add a dark, dense filling, likely ground meat, into the shell. A pile of the same ground meat is visible on a white plate in the background, slightly out of focus. The textures of the soft taco shell and the granular meat are clearly rendered. The lighting is focused on the food preparation area, with soft highlights. In the bottom-left, the older adult male narrator remains in his full-color picture-in-picture inset. A text overlay at the bottom-middle reads: "the next I want Mexican". The camera is static, providing a clear view of the detailed culinary action.
0:07woman presenting meal kit The scene switches to full color, revealing a vibrant and inviting kitchen setting. A young adult female, with long blonde hair, smiles brightly at the camera while holding up a white plate piled high with a prepared meal. The meal consists of sliced steak drizzled with a dark sauce, roasted broccoli florets, and a creamy yellow side dish, possibly polenta or mashed potatoes, garnished with chopped green onions. Her left hand holds a fork, poised to eat. The background shows warm-toned wooden kitchen cabinets and a stainless steel appliance, suggesting a modern and well-maintained home kitchen. In the bottom-left, the older adult male narrator is again seen in his picture-in-picture inset, speaking. A white text overlay in the bottom-middle reads: "That's what I like about Meal Kits from Blue Apron." The lighting is bright and inviting, highlighting the colors of the food. The camera is static, focused on the woman and the meal.
0:09blue apron app screen recording This scene displays a screen recording of the Blue Apron mobile application or website interface, showcasing various meal kit options. The top of the screen clearly shows the 'Blue Apron' logo and navigation tabs for 'Filter', 'Meal Kits', 'Assemble & Bake', and 'Pre'. The main content area lists different meal kits with enticing images, descriptive names like 'Tomatillo Corn & Pinto Bean Soup' and 'Italian-Style Chicken & Zucchini', pricing per serving, and estimated preparation times. The user interface is clean, modern, and easy to read, with a predominantly white background and clear text. In the bottom-left, the older adult male narrator continues his commentary in his picture-in-picture inset. A white text overlay at the bottom-middle states: "I can pick different types of meals,". The camera is static, focusing on the digital interface.
0:12blue apron box delivery The camera captures an overhead view of an opened cardboard delivery box, likely from Blue Apron, resting on a brown tiled floor. Inside the box, a silver insulated liner is visible, protecting the contents. On top of the liner, there are printed recipe cards or instructional sheets, displaying colorful images of prepared meals. The box is clearly marked with branding elements, though not explicitly legible from this distance. The overall impression is one of fresh, organized delivery. In the bottom-left, the older adult male narrator continues to provide commentary from his picture-in-picture inset. A white text overlay in the bottom-middle reads: "and all the ingredients show up right at my door.". The lighting is bright and natural, suitable for an indoor setting. The camera is static, offering a clear, top-down perspective.
0:14pre portioned ingredients A close-up shot on a speckled granite countertop displays several clear plastic packages containing pre-portioned ingredients from a Blue Apron meal kit. Items like 'Pork Chorizo' and 'diced sweet potatoes' are clearly labeled with the brand's distinctive blue and white packaging. A small blue 'Blue Apron Meal Kit' bag is also visible. The ingredients look fresh and ready for cooking. The lighting is bright and even, highlighting the details of the packaging and food. In the bottom-left, the older adult male narrator is present in his picture-in-picture inset. A white text overlay in the bottom-middle reads: "Everything comes pre-portioned". The camera is static, providing a clear and detailed view of the convenience offered by the meal kit.
The camera provides a close-up, slightly angled shot of a detailed Blue Apron recipe card. The card features a vibrant image of 'Hoisin Pork & Jalapeño Bao' and includes clear instructions for 'Cooking for 4 servings', 'Getting Started', and a 'Chef's Note'. Ingredient lists and customization options are also visible. The card is designed with Blue Apron's brand colors (blue accents) and clean typography. In the bottom-left, the older adult male narrator continues his commentary from his picture-in-picture inset. A white text overlay in the bottom-middle reads: "so it's easy-to-follow recipes,". The lighting is soft and even, making the text and images on the card highly legible. The camera is static, focusing on the practical utility of the meal kit's instructions. A plastic-wrapped package of ground meat is partially visible in the bottom-right corner.
0:17recipe card steak The scene displays a close-up of another Blue Apron recipe card, this one for 'Steaks & Spanish-Style Potatoes'. The card, set against a warm, wooden outdoor table or surface, showcases an appealing image of the finished dish: perfectly cooked steak slices alongside roasted potatoes and onions, garnished with a lemon wedge and a dollop of sauce. Similar to the previous card, it features detailed cooking instructions, ingredient lists, and branding. The lighting is warm and natural, emphasizing the outdoor dining atmosphere. In the bottom-left, the older adult male narrator is present in his picture-in-picture inset, speaking. A white text overlay in the bottom-middle states: "so there's no guessing and no extra trips to the store." The camera is static, highlighting the convenience and clear guidance provided by the meal kit.
0:19cooking carrots and peppers This scene provides a high-angle, slightly overhead shot of a person's hands using a wooden spatula to stir sliced carrots and diced green peppers in a stainless steel frying pan on a black electric stovetop. The vegetables are brightly colored and appear to be sautéing, with some oil visible in the pan. The background shows a glimpse of a kitchen with a brass lamp and a white container, suggesting a clean and functional cooking space. The lighting is bright and focused on the cooking action. In the bottom-left, the older adult male narrator continues his commentary from his picture-in-picture inset. A white text overlay in the bottom-middle reads: "The whole process is quick, simple,". The camera is static, giving a clear view of the preparation step.
0:21serving salmon meal The scene quickly transitions between two shots: first, a close-up of a hand pouring a creamy sauce from a small white bowl over a piece of salmon cooking in a pan. The salmon is already golden-brown and resting on a bed of rice and vegetables. The second shot shows a medium close-up of a hand holding a pristine white bowl filled with a complete meal: a beautifully cooked salmon fillet drizzled with sauce, served on a bed of colorful fried rice garnished with chopped green onions. The background is an outdoor setting with blurred greenery and a wooden fence, suggesting a pleasant dining experience. In the bottom-left, the older adult male narrator continues his commentary from his picture-in-picture inset. A white text overlay in the bottom-middle concludes: "and helps me eat a lot better at home.". The lighting is bright and natural, enhancing the appeal of the food. The camera is static for both sub-shots.
0:23breakfast hash in pan This scene provides an overhead shot of a large grey frying pan, filled with a colorful breakfast hash. The hash includes ingredients such as diced sweet potatoes, ground meat, green peppers, and two perfectly cooked sunny-side-up eggs nestled within the mixture. A vibrant green sauce is drizzled over the top, adding a fresh contrast. The pan rests on a white and red striped towel, placed on a light-colored wooden table. The lighting is bright and even, emphasizing the appetizing colors and textures of the dish. In the bottom-left, the older adult male narrator is present in his picture-in-picture inset. A white text overlay in the bottom-middle states: "And there's no subscription required.". The camera is static, offering a complete and appealing view of the meal.
0:24woman eating bao bun The scene returns to the young adult female, now seated at a kitchen counter with warm wooden cabinets in the background, similar to an earlier scene. She is holding a steamed bao bun in her hand and taking a bite, smiling contentedly. On the white plate in front of her are more bao buns filled with what appears to be pork, along with some green peppers and cucumber slices. She wears a striped sweater with alternating bands of white, pink, and beige, and her long blonde hair is tied back in a ponytail. Her fingernails are painted dark blue. In the bottom-left, the older adult male narrator is again present in his picture-in-picture inset. A white text overlay animates across the bottom, first saying "Best part?", then transitioning to "I got 50% off my first three meals with free delivery." The lighting is warm and inviting, highlighting her happy expression. The camera is static.
0:29blue apron end card The scene displays a static end card for Blue Apron. The background is a soft, solid light blue. Centered on the screen, the 'Blue Apron' logo appears in a bold, dark blue font. Below it, large, stylized dark blue text reads: "Enjoy 50% off your first three orders*". Further below, a rectangular button with a light grey background and dark blue border contains the text: "USE CODE: DINNER50". At the very bottom of the screen, in smaller dark blue text, is a disclaimer: "*See terms at https://blog.blueapron.com/promo-1". The color palette is distinctly on-brand, using shades of blue and white to convey a clean, trustworthy image. The card is designed to clearly present an offer and a call to action. There are no characters or moving elements in this scene.
