0:00talking head problem setup A medium close-up shot features a man speaking directly into the camera, positioned slightly off-center to the left. He is outdoors in an urban environment with bare tree branches and modern glass buildings in the blurred background. The lighting is natural, overcast daylight, creating soft, even illumination. A bright yellow text overlay in a sans-serif font reads 'NO OFFENSE DUDE,' and then changes to 'MESS ON YOUR FACE,' then 'IS NOT A BEARD!' over his head, emphasizing his statements. The overall color palette is muted with the man's dark jacket contrasting with the bright sky and neutral building tones.
0:02close up red button press A close-up shot focuses on a person's hand with dark blue painted fingernails, wearing a silver ring, pressing a large, round, vibrant pink button with a white 'B' graphic. The background is a blurred, reddish-pink. The lighting is soft and even, highlighting the hand and button. A bright yellow text overlay at the bottom reads 'THE PATCHIEST BEARD'. This scene creates a sense of engagement and a visual pattern interrupt.
0:03product unboxing kit An overhead shot looks down into an open cardboard box filled with shredded light brown paper filler. Inside the box, various 'Beard Club' products are neatly arranged. These include a black bottle of 'Beard Shampoo', smaller black bottles of 'Beard Oil' and 'Growth Spray', and a black bottle of 'Beard Growth Vitamins'. A larger oval-shaped, light orange bar, possibly soap, with a 'B' logo is also present. The background is a clean white surface. A bright yellow text overlay in a sans-serif font reads 'TIL I FOUND THIS'. The lighting is bright and even, emphasizing the products.
0:04product application beard oil A close-up shot focuses on a person's hands. One hand holds a small, dark amber glass bottle labeled 'BEARD CLUB BEARD OIL', with a black dropper cap. The other hand is open, palm up, as drops of clear oil are dispensed into it from the bottle. The background is a blurred, bright white. The lighting is soft and bright, highlighting the action. A bright yellow text overlay in a sans-serif font reads 'FROM BEARD CLUB' then transitions to 'WHETHER YOU'RE LOOKING TO'. This scene demonstrates the direct application of a product.
0:06product demonstration beard roller A close-up shot focuses on a person's hands holding and demonstrating a black beard roller, a tool with many small needles designed to stimulate beard growth. The hands carefully rotate and show the textured head of the roller. The background is a clean, bright white. The lighting is soft and even, highlighting the details of the product. A bright yellow text overlay in a sans-serif font reads 'FILL IN PATCHES', indicating the product's purpose. The scene is clean and instructional.
0:07product application beard spray An extreme close-up shot of a man's face, focusing on his mouth and dark, full beard. He is seen using a small spray bottle to apply a product to his beard. The background is a soft, warm-toned beige or light brown, likely an indoor setting. The lighting is soft and directional, creating a gentle glow on his skin and highlighting the texture of his beard. A bright yellow text overlay in a sans-serif font reads 'BEARD TO PERFECTION', emphasizing the desired outcome. The focus is on the product's direct use for grooming.
0:08product use beard comb A medium shot shows a male in a bathroom setting, looking thoughtfully upwards and slightly to the right, as he combs his full, dark beard with a bright yellow, wide-toothed comb. The background is a simple, white tiled wall with a white vent, suggesting a clean and functional space. The lighting is bright and even, typical of indoor bathroom lighting, casting subtle shadows that define his muscular physique. A bright yellow text overlay in a sans-serif font reads 'BEARD CLUB IS THE', implying a benefit or solution is coming. The scene conveys a sense of personal care and grooming.
0:10talking head product box A medium close-up shot features a male with an East Asian appearance, in his late 20s to early 30s, holding a 'Beard Club' branded cardboard box. He is smiling warmly at the camera, conveying enthusiasm. The background is a simple light-colored wall with faint text written on it, possibly an indoor home setting. The lighting is soft and warm, highlighting his face and the product. A bright yellow text overlay in a sans-serif font reads 'ONE STOP SHOP FOR', suggesting convenience and comprehensive service. The scene has a friendly and inviting tone, typical of a testimonial or endorsement.
0:11split screen before after A split-screen comparison shows a male face in two different states. The top half is labeled 'BEFORE' with a bright yellow text overlay, showing a clean-shaven or sparsely bearded face, smiling slightly. The bottom half is labeled 'AFTER' with a bright yellow text overlay, showing the same male with a full, well-groomed beard, also smiling slightly. A dotted yellow line vertically separates the two images. The backgrounds of both images are blurred, simple outdoor or indoor settings. The lighting is consistent between the two, suggesting a direct comparison. A bright yellow text overlay at the bottom reads 'GETTING YOUR BEARD'. The scene effectively highlights a transformation.
0:11screen recording website cta A screen recording of a mobile phone displaying a Beard Club website. The screen features a prominent image of a man with a full beard, applying a product, set against a warm, orange-toned background. Large white text reads 'BEARD GROWTH, GUARANTEED', with 'GUARANTEED' in yellow. Below, smaller text states 'No results using our regimen? You'll get a full refund with our Growth Guarantee.' A bright yellow button with black text says 'HEAD TO THE SITE'. A timer '09:26:46' is visible at the top, indicating urgency. The overall design is sleek and on-brand. The scene effectively delivers a call to action and highlights a key value proposition.
0:12screen recording beard quiz A screen recording of a mobile phone displaying a 'Take The Quiz' page for Beard Club. The background is white, and the page shows three selectable options, each featuring a cartoon male head with a different beard style ('Facial Scruff', 'Hearty Hedge', 'Bearded King') and white oval-shaped buttons. A bright yellow text overlay in a sans-serif font reads 'AND GET A CUSTOM'. The phone's interface is clean and user-friendly, guiding the viewer to personalize their experience. The lighting is consistent with a bright screen. This scene highlights the personalized aspect of the product offering.
0:13product delivery box An overhead shot of a small, rectangular, light brown cardboard box, branded with a dark grey 'B Beard Club' logo sticker in the center. The box is resting on a light-colored wooden table with visible grain. The lighting is soft and even, creating a clean, professional look. A bright yellow text overlay in a sans-serif font reads 'KIT SENT TO YOUR DOORSTEP'. This scene emphasizes the convenience of product delivery.
0:14talking head testimonial A medium close-up shot of the same man from the opening scene, speaking directly to the camera in an urban outdoor setting. Bare tree branches and modern glass buildings are in the blurred background. The natural, overcast daylight provides soft, even illumination. A bright yellow text overlay in a sans-serif font reads 'MY BEARD LOOKS HEALTHIER', highlighting a key benefit. The man's expression is confident and pleased, reinforcing the positive outcome of using the product. The framing and environment are consistent with the initial problem setup, creating a narrative loop.
0:16couple kissing lifestyle A medium close-up shot shows a man and a woman in an intimate, affectionate pose. The woman, with long brown hair, is leaning in and kissing the man on his cheek, while her hand gently cups his bearded face. The man, with a full beard, looks towards the camera with a subtle, content expression. The background is a soft, blurred off-white or light grey, suggesting an indoor, personal setting. The lighting is soft and warm, enhancing the romantic atmosphere. A bright yellow text overlay in a sans-serif font reads 'AND THE GIRL I'M', followed by 'DATING IS OBSESSED'. This scene connects the product's benefits to personal relationships and desirability.
0:17talking head testimonial obsessed A medium close-up shot of the same man from the opening scene, speaking directly to the camera in an urban outdoor setting. Bare tree branches and modern glass buildings are in the blurred background. The natural, overcast daylight provides soft, even illumination. The man's expression is confident and pleased, reinforcing the positive outcome of using the product. This shot is a direct continuation of his previous testimonial, re-emphasizing the success.
0:17product array offer An overhead shot displays an organized array of 'Beard Club' products arranged on a light grey, textured concrete-like surface. Products include a beard trimmer, various black bottles (shampoo, oil, growth spray, vitamins), a wooden beard brush, and a beard roller. The branding is consistent with yellow 'B' logos on black packaging. A large yellow banner at the top reads 'Save 25% OFF now with code GROWCLUB25'. The lighting is bright and even, creating a professional product display. The scene is clean and visually appealing, highlighting the range of available products and a discount.
0:18close up beard growth An extreme close-up shot focuses on a man's neck and jawline, showcasing dense, dark beard growth extending from his chin down his neck. The skin appears healthy, and the beard is thick. The background is out of focus, appearing as a warm, bright glow. The lighting is soft and flattering, emphasizing the texture and fullness of the beard. A bright yellow text overlay in a sans-serif font reads 'A MASSIVE DISCOUNT', relating back to the promotional offer. This visual directly supports the claim of effective beard growth.
0:19talking head call to action A medium close-up shot of the same man from the opening scene, speaking directly to the camera in an urban outdoor setting. Bare tree branches and modern glass buildings are in the blurred background. The natural, overcast daylight provides soft, even illumination. A bright yellow banner at the top reads 'Save 25% OFF now with code GROWCLUB25'. A bright yellow text overlay in a sans-serif font below the speaker reads 'SMASH THE LINK BELOW' and then changes to 'IT'S RUNNING'. His expression is energetic and urgent as he delivers the final call to action, encouraging viewers to take advantage of the discount. The scene concludes the narrative arc, urging immediate action.
0:21end card logo and offer A static end card with a plain black background. A prominent 'B' logo in yellow, followed by the text 'BEARD CLUB' in yellow, is centered horizontally on the screen, slightly below the vertical center. Above the logo, a bright yellow banner identical to previous scenes reads 'Save 25% OFF now with code GROWCLUB25'. The typography is clean and modern, consistent with the brand's aesthetic. The scene serves as a final branding moment and reiterates the call to action and discount.
