0:00torso to legs walk The scene opens with a dynamic medium shot of a man from his chest to mid-thigh, walking towards the camera. He is wearing a sophisticated black blazer over a light blue striped button-down shirt and a navy blue and white striped tie. The camera is angled slightly upwards, emphasizing his tall stature. Below his blazer, light wash denim jeans are visible. The background is a clean, bright white wall, suggesting a minimalist studio or outdoor urban setting on a sunny day. The lighting is bright and even, casting soft shadows. White text overlays include "NEW!" centered horizontally around his stomach area and "EXPRESS" in a larger, bold font towards the bottom of the frame. The camera slowly tracks downwards, following his movement.
0:01full body denim walk This scene presents a medium-wide shot of the male model walking, captured from approximately his waist down to his feet. He continues to wear the light wash denim jeans, black blazer, striped shirt, and tie from the previous scene, complemented by black dress shoes. The bright white wall forms the background, suggesting an outdoor, sunlit setting. The lighting is strong, creating clear shadows on the light gray ground. The man walks towards the camera, showcasing the fit and movement of the jeans. The camera tracks his movement, maintaining a consistent framing. White text overlays are prominent: "FLEX FLEECE DENIM" appears centered mid-frame, and "EXPRESS" is larger and bolder at the bottom.
0:02extreme close up denim An extreme close-up focuses tightly on the texture and movement of the light wash denim jeans and the lower part of the black blazer. The framing is tight, showing only a segment of the man's right leg and the hem of his blazer as he takes a step. The bright white background continues, indicating consistent lighting conditions. The camera slightly tracks the subtle motion of the fabric. No facial features or upper body are visible, emphasizing the material. The white text "FLEX FLEECE DENIM" is centered, and "EXPRESS" is again larger and bolder at the bottom. The details of the denim stitching and fabric weave are clearly visible, highlighting the product's quality and flexibility.
0:03medium shot posing This scene is a medium shot, framing the male model from his waist up to just above his head. He stands against the bright white wall, looking slightly off-camera initially, then shifts his gaze towards the camera with a calm, neutral expression. He maintains the same outfit: black blazer, light blue striped shirt, navy and white striped tie, and light wash denim jeans. One hand is casually tucked into his jeans pocket. The lighting remains bright and even, highlighting the details of his clothing. The white text "EXPRESS" is positioned at the bottom of the frame. This shot allows for a clearer view of his upper body and facial features, conveying a sense of relaxed confidence.
0:05denim motion feel The camera focuses on a close-up of the model's legs from the mid-thigh down, as he shifts his weight and moves his legs, demonstrating the flexibility and stretch of the denim. He is wearing the light wash denim jeans and black dress shoes. The bright white wall and light gray ground provide a clean, minimalist background. The lighting is consistent, bright, and natural. A white text overlay "Feels like sweats." appears in the middle of the frame, followed by "EXPRESS" in a larger, bold font at the bottom. The camera slightly zooms out and then stays static to capture the full movement, emphasizing the comfort and ease of wear.
An extreme close-up shot focuses on the man's hand as he effortlessly slides it into the front pocket of his light wash denim jeans. His black blazer is visible at the side of the frame, indicating the full outfit. The background is the familiar bright white wall. The lighting is direct and clear, highlighting the subtle movements of his hand and the texture of the denim. The action emphasizes the functional design and comfort of the jeans, suggesting ease of movement. White text "EXPRESS" is prominently displayed at the bottom of the frame.
0:07denim texture appearance This scene is a close-up of the model's legs, similar to Scene 5 but with different text. He stands still, allowing the camera to capture the visual appeal of the light wash denim jeans. The focus is on the fabric's appearance, showcasing its classic denim look with visible stitching and subtle fading. The background is the consistent bright white wall and light gray ground. The lighting remains bright and even, accentuating the texture. White text overlay "Looks like denim." appears in the middle of the frame, followed by "EXPRESS" in a larger, bold font at the bottom. This shot directly addresses the product's dual nature: comfort and classic style.
A close-up shot of the male model's face, framed from just below his shoulders to the top of his curly hair. He looks down and then up, breaking into a genuine, relaxed smile. He is wearing the light blue striped shirt and navy striped tie, with the black blazer visible around his shoulders. The bright white wall serves as the clean background. The lighting is soft and flattering, highlighting his features and conveying a positive, satisfied mood. White text "EXPRESS" is visible at the bottom of the frame. His happy expression reinforces the comfort and appeal of the product.
0:08full body walk and pose exit This wide shot features the male model in his full outfit – black blazer, striped shirt, tie, light wash denim jeans, and black dress shoes – against the bright white wall and light gray ground. He walks confidently towards the left of the frame, then turns to face the camera briefly with a subtle pose, and finally walks away towards the right, exiting the frame. The camera is slightly dynamic, performing a subtle pan to follow his movement. The bright, natural light creates defined shadows on the ground. A white text overlay "Most comfortable jeans ever." is centered mid-frame, with "EXPRESS" larger and bolder at the bottom, reinforcing the product's main benefit as he moves, concluding the demonstration.
