0:00intro hair strands
The scene opens with a vertical split screen displaying two distinct types of hair strands. On the left, light blonde or platinum-colored hair strands are seen in a dense, uniform arrangement, exhibiting a fine, almost silky texture. On the right, dark brown or black hair strands, also densely packed, contrast sharply with the lighter side, showing a slightly coarser texture. The lighting is bright and even, highlighting the individual hair fibers and their natural sheen. The background is entirely filled by the hair, creating an abstract, textural composition. Centered horizontally across the split, slightly below the midpoint, is the white text 'CÉCRED' in a clean, modern sans-serif typeface, with a subtle vertical line pulsating to its right. The overall color palette is natural hair tones, dominated by beige/blonde and deep brown, with the white text providing a crisp focal point.
0:01title card protection collection
A digital title card is presented on a textured, deep royal blue background that resembles a woven fabric or brushed suede. The lighting is soft and ambient, casting no harsh shadows. At the top, a small white rectangle contains the word 'NEW' in black, positioned centrally. Below this, the brand name 'CÉCRED®' is displayed in large, white, sans-serif capital letters, with the registered trademark symbol. Beneath the brand name, 'PROTECTION COLLECTION' is written in smaller, white capital letters, also sans-serif. In the lower half of the screen, obscured and constantly shuffling, are lines of random, jumbled white letters, simulating a coded or encrypted message. The overall aesthetic is clean, modern, and high-tech, with a strong focus on the brand identity. The primary colors are deep blue and stark white.
0:03woman adjusting garment
A medium shot frames a Black woman from the chest up, centered in the frame. She wears an intricate, high, bun-like braided hairstyle with a long, thick braid extending over her left shoulder and down her front. Her attire consists of a dark, pleated garment, likely a top or dress, which she is actively adjusting with her hands, pulling it up or smoothing it out. Her expression is focused and serious. The background is a vibrant, textured royal blue fabric, similar to a curtain or drape, softly illuminated from the front. The lighting is soft, highlighting her facial features and hair texture. Her skin tone is warm brown, contrasting with the deep blue background and her dark clothing. She wears large, golden hoop earrings.
0:03hand with spray bottle
A close-up shot focuses on a dark-skinned hand with long, almond-shaped, light-colored polished nails, reaching for a deep indigo or royal purple spray bottle. The bottle has a long, slender nozzle. The brand name 'CÉCRED' is visible in white letters on the bottle. The setting appears to be a countertop or surface of a matching deep purple color, reflecting subtle light. In the soft-focus background, strands of light brown hair and other purple bottles are blurred, suggesting a hair care setup. The lighting is even and soft, emphasizing the product and the hand's action. The overall color scheme is dominated by shades of purple and the warm brown of the hand.
0:05applying balm to scalp
This close-up shot focuses on two pairs of hands meticulously applying a creamy balm to the braided scalp of a woman. The hands are dark-skinned, one set with long, light-colored polished nails, and the other without visible polish. They are using a small white comb, which is resting on the side of a deep purple jar, to part the hair and apply the product. The recipient's scalp is visible, with dark, tightly braided hair sections. The background is a soft, deep royal blue. The lighting is bright and direct, clearly illuminating the product application and the intricate braids. The texture of the hair and the smooth balm are well-defined. The color palette is rich with deep blues, dark hair, and the creamy white of the balm.
0:05scalp treatment application
An extreme close-up focuses directly on a dark-skinned hand with long, light-colored polished nails, using a deep purple applicator to distribute a product along a hair parting on a scalp. The scalp is visible with healthy, dark, curly or coily hair framing the parting. The lighting is direct and bright, emphasizing the meticulous application of the product and the texture of the hair. White text is overlaid on the lower left of the frame: 'SCALP REFRESHING SPRAY™: Breaks Down Build-up'. The background is dark and out of focus, drawing all attention to the hands, applicator, and scalp. The color palette is dominated by dark hair, warm skin tones, and the vibrant purple of the applicator.
0:08detangling spray application
A close-up shot focuses on a dark-skinned hand, with visible light-colored polished nails, holding a deep purple spray bottle and spraying a mist onto a section of dark, curly hair. Simultaneously, the other hand is using a flat, blue-purple comb to gently work through the damp hair, which appears to be in the process of being braided or styled. The background is dark and blurred, ensuring the focus remains on the hands and hair. White text is overlaid on the lower left: 'DETANGLING SPRAY™: Detangles 2X Faster'. The lighting is soft but effective, highlighting the moisture on the hair and the texture of the comb. The color palette is primarily dark hair, rich skin tones, and the vibrant purple of the products.
0:10combing braided hair
A close-up shot captures a dark-skinned hand, with visible light-colored polished nails, using a flat, blue-purple comb to separate and untangle sections of dark, braided hair. The hair on the left side of the frame appears to be a lighter brown or blonde braid, contrasting with the darker hair being combed. The background is a blurred, deep royal blue. White text is overlaid on the lower left: 'Take Down In Less Time'. The lighting is soft and focused on the action, highlighting the intricate texture of the braids and the precise movement of the comb. The dominant colors are the dark hair, the blue-purple comb, and the warm skin tones.
0:12oil treatment under dryer
A medium shot captures a woman sitting under a large, dark blue dome-shaped hair dryer. She is seen in profile, wearing a dark, possibly black, smock or robe, and is engaged in reading a book held in her hands. To her right, another dark-skinned hand, with light-colored polished nails, is holding a small, deep purple bowl containing a golden-colored liquid, likely the 'Hot Oil Treatment'. The background is a soft, deep royal blue. White text is overlaid on the lower left: 'OIL RITUAL™: Hot Oil Treatment Deeply Nourishes Dry Hair'. The lighting is warm and diffused, creating a serene and spa-like atmosphere. The dominant colors are deep blue, black, and the warm tones of the skin and oil.
0:14shampoo application profile
A close-up profile shot of a woman with blonde hair coated in white shampoo foam. Her face is turned slightly to the left, revealing a natural makeup look. She wears a light-colored, possibly cream or white, ribbed top. A large, silver, crescent-shaped earring is visible on her left ear. The background is a solid, vibrant royal blue. The lighting is bright and even, highlighting the texture of the foam and the contours of her face. No text is visible in this brief shot. The color palette consists of the bright white foam, blonde hair, warm skin tones, and the striking royal blue background.
0:15shampoo application rear
A close-up shot from behind focuses on the back of a woman's head, where blonde hair is thoroughly lathered with rich, white shampoo foam. The foam is spread evenly, highlighting the natural texture and movement of the hair. She is wearing a light-colored, ribbed top. The background is a vibrant, solid royal blue. White text is overlaid on the lower left: 'DETOXIFYING SHAMPOO™: Removes Extreme Build-up In 1 Wash'. The lighting is bright and direct, making the white foam appear luminous against the blonde hair and blue background. The scene emphasizes cleanliness and the purifying action of the shampoo. The color scheme is predominantly bright white, blonde, and royal blue.
0:15hand reaching for balm jar
A close-up shot focuses on a dark-skinned hand with long, light-colored polished nails, reaching down to pick up a deep indigo or royal purple jar labeled 'CÉCRED HAIR & SCALP BALM'. The jar is resting on a matching purple surface. In the soft-focus background, several other purple 'CÉCRED' product bottles are visible, creating a sense of a complete product line. The lighting is soft and even, highlighting the sleek design of the packaging and the texture of the hand. The dominant colors are various shades of purple and the warm brown of the hand, creating a rich, cohesive visual.
0:17fingers in balm jar
An extreme close-up captures a dark-skinned hand with a single finger, adorned with a long, light-colored polished nail, gently dipping into a jar of creamy white hair and scalp balm. The balm has a smooth, rich texture. The deep indigo or royal purple edge of the jar is visible around the product. White text is overlaid on the lower left: 'HAIR & SCALP BALM™: Protective Barrier For Scalp + Softens Hair'. The lighting is bright and direct, illuminating the balm's texture and the details of the finger and nail. The background is dark and out of focus, ensuring all attention is on the product and the application. The color palette is stark white balm, deep purple jar, and warm brown skin tones.
0:19woman running on treadmill
A medium wide shot shows a young Black woman with long, light-colored braided hair, running on a dark-colored treadmill in an enclosed, futuristic-looking room. She is wearing a form-fitting, elegant dark blue dress or top that drapes around her. Her hair flies behind her as she runs with determination. The room has deep indigo or royal blue walls and a dark blue tiled floor. The ceiling features two large, brightly lit square panels that emit a cool, white light, contrasting with the dark room. On the back wall, a small, old-fashioned television screen displays a static or abstract image. White text is overlaid on the lower left: 'INSTANT CLEAN FOR ALL THE WORKOUTS IN BETWEEN'. The lighting is dramatic, with bright overhead squares illuminating the scene from above, casting some shadows. The overall mood is active and modern.
0:20overhead running shot
An overhead shot looks straight down at the young Black woman from the previous scene, still running on the treadmill. Her long, dark braids, which appear to have some blonde highlights, swing dramatically around her as she moves. She is wearing a dark blue, possibly satin, draped top. The treadmill is dark, and the floor beneath her is a tiled dark blue. Her movements are fluid and energetic. No specific text or graphics are visible other than the woman and her surroundings. The lighting comes from above, casting soft, subtle shadows beneath her. The color palette is dominated by dark blues and the dark, textured hair.
0:22woman lifting head
A close-up shot captures a young Black woman, initially looking down, then slowly lifting her head to gaze slightly upwards. Her light-colored, thin braids are intricately styled, framing her face. She is wearing a dark blue top, possibly the same one from the running scene. Her expression shifts from contemplative to more engaged. The background is a solid, dark royal blue. The lighting is soft and even, highlighting her facial features and the details of her braids. The color palette is dominated by her warm skin tone, the subtle tones of her hair, and the deep blue background.
0:24two women face to face
A very tight close-up shot frames the profiles of two young Black women, positioned intimately face-to-face, almost touching. The woman on the left has blonde-streaked braids, and the woman on the right has darker, possibly black or very dark brown, braids. Their features are soft and natural. Both appear to be wearing dark blue clothing, subtly visible. Their expressions are serious and intense, conveying a sense of connection or reflection. The background is a solid, vibrant royal blue, creating a stark contrast with their skin and hair. The lighting is even and soft, emphasizing the contours of their faces. The color palette is rich with varying skin tones, hair colors, and the striking blue background.
0:24product display with text
The final scene presents a product display featuring five distinct purple 'CÉCRED' hair care products arranged on a surface. The products include various bottles with spray nozzles and pump tops, and a small jar. All packaging is a uniform deep indigo or royal purple with white 'CÉCRED' branding and product descriptions. The background is a textured, deep royal blue, subtly lit to create depth. White text is prominently displayed at the top: 'NEW CÉCRED® PROTECTION COLLECTION' in large letters, followed by 'HEALTHY HAIR FROM INSTALL TO TAKE DOWN' in smaller font. The lighting is soft and professional, highlighting the product details and their consistent branding. The overall aesthetic is clean, sophisticated, and product-focused, with a dominant blue and purple color scheme.
