0:00intro talking head A medium close-up shot features a young woman speaking directly to the camera, positioned slightly off-center to the right, holding a black microphone in her right hand. The background consists of a light-colored wall with a doorway visible on the left and a bookshelf filled with books and colorful decor items on the right. Natural, soft daylight illuminates the scene from the front, creating a bright and inviting atmosphere. A vibrant, pastel color palette dominates, especially with the woman's lavender sweatshirt. The overall mood is cheerful and engaging. On-screen text, "I wanted to offer products that my audience could actually use every single day," appears at the bottom of the frame, providing context to her speech.
0:06screen recording gelato website The camera captures a screen recording of a desktop computer monitor displaying the Gelato website. The screen initially shows the homepage with the headline "Demand for your ecommerce business" and a call to action "Get started for free." As the scene progresses, the webpage scrolls down, revealing sections like "New season, even better prices" and "Magic Mockups just leveled up!". The website features clean, modern typography and colorful graphic elements, including mockups of framed art prints, t-shirts, and cards. The background behind the monitor is a light-colored wall adorned with several framed art pieces, some abstract and colorful, adding a creative touch to the workspace. A second, darker monitor is partially visible below. The text "with Gelato I can upload one design and instantly create birthday cards thank you notes or even full stationery sets and calendars" appears as a subtitle overlay at the bottom of the frame, correlating with the onscreen action.
0:11talking head explaining products This medium close-up shot brings back the young woman from the initial scene, speaking directly into the camera while holding the microphone. Her positioning and the background elements remain consistent: a light-colored wall, a doorway to her left, and a bookshelf with various decorations to her right. The lighting is bright and consistent, maintaining a positive and informative atmosphere. The woman continues to speak enthusiastically about the versatility of the print-on-demand service. The primary visual change from the first talking head segment is the updated on-screen text, which now reads, "thank you notes or even full stationery sets and calendars so easy." This text reinforces her verbal explanation, highlighting the ease of creating various printed products.
0:15screen recording design editor A screen recording of a desktop computer monitor shows the Gelato platform's design editor. The main panel of the editor displays a calendar template, currently showing a green background with pink 3D text spelling "HAPPY DAYS" emerging from the bottom left corner, casting a shadow. On the left side of the screen, a "Files" panel is open, featuring various pre-designed graphics and artwork thumbnails, including "Cool Mom Energy," "Find Your Peace," and "Love More." The user's cursor is actively selecting and manipulating design elements within the editor, demonstrating the drag-and-drop functionality. The top bar of the application shows options like "Choose file," "Autofill," and navigation for different months (e.g., "Aug 2026," "Jul 2026"). Below the monitor, a darker second screen is partially visible, showing some code or text. The on-screen text overlay at the bottom reads, "I just drop in my artwork and Gelato handles the printing and global shipping," clarifying the action being demonstrated.
0:20talking head benefits and risk This segment features a medium close-up shot of the young woman speaking directly into the camera, maintaining the same cheerful and informative tone. The background environment, including the light-colored walls, doorway, and bookshelf, remains consistent. The soft, even lighting continues to create a pleasant and professional look. She emphasizes the high quality of the products and the convenience of the service. The on-screen text changes twice during this segment: first to "the quality is top tier thick paper vibrant colours and the best part no inventory and no upfront costs" and then to "it's the easiest lowest risk way to test new products and see what your audience loves." These overlays reinforce her key selling points, focusing on quality, cost-effectiveness, and low risk for users.
0:32call to action talking head A medium close-up shot of the young woman continues, as she delivers a clear call to action. The familiar indoor setting with light walls and a bookshelf remains in the background, illuminated by soft, consistent lighting. She directly addresses the audience, encouraging them to try the service. The on-screen text prominently displays the call to action: "want to launch your own cards and calendars sign up for free at www.gelato.com/maddy and get 50% off your first sample orders." This text provides clear instructions and a compelling offer. Towards the end of the scene, she makes a peace sign with her left hand and gives a final cheerful smile, concluding the video on a positive and friendly note.
