0:00intro device partial view
The scene opens with a pitch-black background, creating a stark contrast. Dominating the upper center of the frame is white text: 'iPhone 17 Pro' preceded by a sleek Apple logo, followed by 'Upgrade' on a separate line below. In the lower right corner, a partial, dark grey/black metallic iPhone-like device is visible. It's angled from a low perspective, showcasing its side frame with subtle, barely discernible buttons and what appears to be a SIM card tray. A hint of the camera bump structure is also visible from this angle, suggesting an exploded or internal view. The lighting is dramatic, with soft, metallic highlights catching the edges of the device against the deep shadows, emphasizing its contours. The overall color palette is minimalistic, relying on black, dark grey, and white, conveying a premium and futuristic aesthetic. The camera remains static.
0:00device internal frame reveal
Against a pure black backdrop, a full, detailed view of the back of a metallic, dark grey iPhone-like device frame is presented. The frame is intricately cut, revealing precise circular openings for a triple camera array (three prominent larger circles, one smaller circle for another sensor or flash) and a distinct, larger circular cutout at the bottom center, likely for a MagSafe component. The back panel is absent, exposing the unibody structure. At 1900ms, white text stating 'forged aluminum unibody' appears above the device, identifying the material. The lighting is even and soft, uniformly illuminating the metallic surface and emphasizing its texture and construction details without harsh shadows. The color scheme is predominantly black for the background, with the device frame in a sophisticated metallic dark grey, complemented by the crisp white text. The camera provides a clear, static view of the device's back.
0:02device camera assembly and color change
The scene begins with a close-up, exploded view of complex camera modules, displaying intricate lenses and internal components, suggesting advanced photographic capabilities. This quickly transitions into a fully assembled, dark blue/purple iPhone-like device, viewed from a side-back angle. The camera array, featuring three prominent, glossy black lenses, is clearly visible. The device then fluidly shifts color to a vibrant orange/copper hue while maintaining the same angle and emphasis on the camera lenses and a visible flash module. At 3700ms, white text 'The ultimate Pro.' appears at the top. The lighting is dynamic, creating dramatic reflections on the glossy lenses and a subtle, appealing sheen on the device's back, accentuating its changing colors. The black background ensures the device and text stand out. The camera slowly pans to reveal the assembled device, enhancing the sense of reveal.
0:04device camera water and lock screen
The scene initially focuses on an extreme close-up of the black, glossy camera array of a dark grey/black iPhone-like device. Dynamic water droplets splash across the lenses, creating visually appealing streaks and reflections that highlight the hydrophobic properties or durability of the camera system. This dramatic effect seamlessly transitions to a medium shot of the device's front, showcasing a stylized lock screen. The screen prominently displays the time '9:41' and date 'Tue Apr 1', rendered in a futuristic font. The lock screen features mesmerizing, dynamic blue and white glowing light patterns that ripple and move fluidly, giving a sense of advanced technology and a lively interface. A pill-shaped notch is visible at the top of the display, along with standard status icons for battery, Wi-Fi, and signal strength. The white text 'The ultimate Pro.' persists at the top of the frame. The lighting on the lock screen is bright and vibrant, contrasting with the dark phone and background. The camera transitions from a close-up to a front-facing view, smoothly revealing the screen.
0:07final call to action and branding
The scene shifts to a full-screen graphic against a pure black background. In the upper center, white text displays 'iPhone 17' with the iconic Apple logo, followed by 'PRO' in large, bold, dark grey letters. Below this, a horizontal toggle switch is positioned, featuring the text 'Upgrade to iPhone'. Initially, the toggle is grey and positioned to the left. It then smoothly animates, sliding to the right and changing to a vibrant blue color, signifying activation or a call to action. Beneath the toggle, the white AT&T logo, featuring its distinctive globe icon and text, subtly appears. The lighting is flat and uniform, allowing the white text and logos to pop against the deep black background, creating a clean and impactful visual. The color palette is restricted to black, white, grey, and a prominent blue for the toggle, maintaining a professional and brand-centric aesthetic. The camera remains static throughout this display of graphic elements.
