0:00woman showing phone case skeletons The scene is framed as a vertical split-screen. The top half shows a close-up to medium shot of a young woman from the chest up, holding a smartphone with a green case featuring white skeleton figures. She is making a peace sign with her right hand, holding the phone in her left, and smiling broadly towards the camera, suggesting a selfie or direct address. Her long, light brown hair frames her face, and she's wearing a light-colored, possibly cream-colored, textured sweater or cardigan. The background is a soft, out-of-focus light gray wall with a hint of green foliage from a plant on the left. The lighting is soft and even, highlighting her features. The bottom half of the split-screen displays an animated graphic of the same white skeleton pattern on a muted olive-green background, with the bold white text 'BOOGIE BONES' overlaid. The overall mood is playful and cheerful, emphasizing the Halloween theme of the phone case design.
0:01woman showing phone case pumpkins The scene maintains a vertical split-screen format. The top half shows a medium shot of a young woman's hands and upper torso. She is seated, wearing the same light-colored, textured knit sweater. Her hands are gently cradling a smartphone, now sporting a light pink case adorned with a repeating pattern of small, cartoonish orange pumpkins with carved faces. Her gaze is directed downwards towards the phone, with a slight, subtle smile. The background is indistinct, suggesting an indoor setting with soft lighting. The bottom half of the split-screen features a dynamic, animated graphic of the same pumpkin pattern, with the text 'CREEPY CROP' in bold white letters overlaid. The overall color palette leans towards warm, autumnal tones with a playful Halloween vibe. The focus is on the phone case and the woman's interaction with it.
0:03woman showing phone case strawberries This scene is again presented in a vertical split-screen. The top half provides a close-up view of a young woman's hands and the smartphone. She wears the same cream-colored knit garment. Her hands gently hold the phone, which now features a translucent case with a vibrant red strawberry pattern, including small green leaves and vines. Her right index finger lightly traces the surface of the case, emphasizing its texture and design. The background is subtly blurred, maintaining focus on her hands and the product. The lighting is soft and even. The bottom half of the split-screen animates the bold 'STRAWBOORIES' text over an illustrative graphic of red strawberries with spooky, carved faces, similar to Jack-o'-lanterns, on a light, neutral background. The visual tone is whimsical and slightly eerie, blending fruit aesthetics with Halloween themes.
0:05woman phone call cats The scene transitions to another vertical split-screen. The top section captures a medium shot of the young woman, now holding the smartphone to her right ear as if engaged in a phone call. She is smiling subtly, looking slightly off-camera. Her long, light brown hair is visible, framing her face. She is still wearing the same light-colored knit top. The background is a soft, out-of-focus light gray. The smartphone case is now black with a pattern of white, stylized cats in various playful poses. The bottom half of the screen displays an animated graphic of the black cat pattern on a light beige background, with the bold white text 'NIGHT MEOWERS' overlaid. The overall lighting is soft and natural, contributing to a warm and inviting atmosphere, highlighting the woman's pleasant expression and the distinct phone case design.
0:06woman phone call halloween sketches This scene continues the vertical split-screen motif. The top segment presents a medium close-up of the young woman holding the smartphone to her right ear, mimicking a phone call. She has a wide, cheerful smile, looking slightly off-camera. Her long, light brown hair is visible. She wears the identical cream-colored knit top. The background remains a soft, blurred light gray. The smartphone case is now cream or off-white, patterned with various black Halloween-themed sketches such as pumpkins, cats, spiders, and spiderwebs. The bottom half of the screen dynamically displays an animated graphic of the same Halloween sketch pattern on a light beige background, with the bold white text 'SKETCHY SPIRITS' overlaid. The lighting is consistently soft and flattering, emphasizing the woman's happy demeanor and the intricate details of the phone case design, maintaining a festive and lighthearted Halloween mood.
0:08pela halloween call to action The scene transitions to a full-screen, static graphic on a pale, muted green background. Dominating the center is the 'pela' logo in white lowercase letters, with a small black spider hanging by a thread from the 'p' in 'pela'. In the upper left corner, a stylized white spiderweb is partially visible with a small black spider dangling from it. Below the logo, centered, is the white text 'Scare away plastic waste this hallow'. Further below, a white rectangular button with rounded corners reads 'Shop Halloween'. The overall aesthetic is clean, minimalist, and on-brand, utilizing a light color palette. The small animations of the spiders add a subtle, playful Halloween touch. The text is clear and directly communicates a call to action related to sustainability and the Halloween theme.
