0:00Xbox logo intro
Dark, minimalist scene featuring the Xbox logo. The logo is a stylized 'X' within a sphere, rendered in a metallic silver or white, subtly glowing against a solid, deep black background. The lighting highlights the contours of the logo, giving it a 3D, slightly embossed effect. No other elements or text are visible, creating a clean and focused brand introduction. The atmosphere is sleek, modern, and professional, establishing the brand identity with understated elegance. The glow implies a technological or digital presence, setting a tone of premium entertainment.
0:01Arcade entrance
A medium-wide shot captures the interior of a bustling, slightly worn arcade or prize counter area, viewed from a low angle looking towards the counter. Two young Asian women, their backs partially to the camera, are walking towards a cluttered counter where an older Asian man with glasses is visible, seemingly attending to the counter. The background is vibrant with various arcade prizes, stuffed animals, and colorful, somewhat aged decorations. Japanese text is visible on signs above the counter. The overall lighting is warm, with noticeable yellow and orange tones, suggesting artificial, slightly dim lighting common in older amusement venues. 'XBOX GAME PASS' text is overlaid in a modern white font in the upper center, and an ESRB 'E-M' rating is displayed in the bottom left corner. The camera remains static throughout this short sequence.
0:02Women with arcade tickets
A medium close-up shot focuses on two young Asian women inside the arcade, positioned slightly off-center to the right. The woman in the foreground, on the right, holds a large, loosely bundled collection of yellow arcade prize tickets in her arms, looking off-camera with a wide, genuinely excited and somewhat proud smile. She has dark hair styled in two prominent buns on top of her head with loose strands framing her face. She is wearing a purple long-sleeved top and has rings on her fingers. Behind her, slightly out of focus, another young Asian woman with bangs and straight dark hair is also smiling towards the left, wearing a striped shirt. The background is dimly lit and blurred, hinting at other arcade machines and a busy environment. The lighting is soft and warm, emphasizing their joyful and hopeful expressions. An ESRB 'E-M' rating is present in the bottom left corner.
0:03Prize display roller skates
A tight close-up shot centers on a pair of bright green and white inline roller skates, prominently displayed behind a clear glass case. The skates feature black accents, dark laces, and bright green wheels, which are intensely illuminated by a cool-toned, almost fluorescent blue-green light emanating from within the display. A person's index finger, seen entering the frame from the bottom right, points enthusiastically and precisely at the skates, conveying a strong sense of desire or aspiration. The background behind the skates features colorful, whimsical cartoon-like drawings and vague, reddish text, consistent with an arcade prize wall. The overall color palette is dominated by vibrant greens and blues, creating an appealing contrast with the more muted or warmer tones of the other arcade scenes.
0:04Arcade attendant counting tickets
A close-up shot intimately frames the face and hands of the older Asian man, the arcade attendant, from a slightly elevated eye-level perspective. He is wearing thin-rimmed glasses and a patterned, striped cardigan in earthy tones (browns, greens, grey) over a light-colored collared shirt. A stylish dark watch with a distinct gold face is visible on his left wrist. His facial expression is one of weariness and skepticism, with his lips pursed tightly as he meticulously counts a stack of yellow arcade tickets in his hands, conveying a sense of routine and perhaps mild dissatisfaction. The background is blurred but hints at the warm, cluttered environment of the arcade prize counter, with out-of-focus shelves.
0:05Disappointed woman with tickets
A medium close-up shot features the young Asian woman who was previously seen holding the bundle of tickets. She is now positioned slightly to the left, wearing a purple long-sleeved top and her dark hair styled in two buns. Her expression has shifted dramatically from excitement to one of clear disappointment, or even frustration, with her eyes looking down and a visible frown creasing her brow. In the bottom right corner, partially in focus, is a clear plastic jar filled with an assortment of colorful gumballs or small toy capsules, a common, less desirable arcade prize. The background is blurred, showing indistinct parts of arcade machines. The lighting, while still warm, now feels heavier and more subdued, reflecting her somber mood. White, sans-serif text 'THAT WAS THEN' is overlaid prominently in the center of the frame, contrasting with the warm tones.
0:06Disappointed women with tickets
A medium close-up shot captures both young Asian women, now looking visibly disappointed and somewhat resigned. The woman in the foreground on the left, with dark, straight hair and bangs, looks directly at the camera with a deflated and defeated expression. Next to her, the woman with the two hair buns and purple top also looks equally disappointed, glancing towards the right side of the frame, her bundled yellow arcade tickets still held limply in her hands. In the immediate foreground, a red-lidded clear jar filled with colorful gumballs or small toys is prominently visible, partially in focus. The background remains blurred, showing indistinct parts of arcade machines, maintaining the setting. The warm lighting from the arcade now emphasizes their shared somber mood. White, sans-serif text 'THAT WAS THEN' is overlaid in the center of the frame, reinforcing the sentiment.
0:07Gaming monitor with 'NOW' text
A dynamic, slightly off-angle shot focuses intently on a sleek, white modern computer monitor displaying intense, fast-paced video game gameplay. The screen prominently features two futuristic characters engaged in combat within a metallic, geometrically patterned environment. One character is actively firing a weapon, depicted with bright orange muzzle flashes and sparks, suggesting a high-action sequence. The monitor itself is white and stands against a blurred background, hinting at a modern, organized indoor setting with subtle, warm ambient lighting. Prominent white text, 'NOW,' is crisply overlaid in the upper left corner of the screen, marking a clear shift in narrative. At the very bottom of the screen, small, white legal text is visible, indicating terms and conditions related to rewards. The overall impression is one of cutting-edge, immersive digital entertainment, sharply contrasting with the previous retro arcade setting.
0:08Woman gaming with controller
A medium shot features a young Asian woman comfortably seated on a dark floor or a low cushion, fully engrossed in playing a video game. Her dark hair is styled in two distinct buns, and she is wearing a clean white collared shirt layered over a dark vest or dress. She holds a white Xbox controller with both hands, her fingers expertly poised over the buttons, indicating active gameplay. A soft, content smile plays on her lips, suggesting deep enjoyment and engagement with the game. The background is a cozy, slightly dimly lit room, with shelves holding various items, including a vibrant red Xbox controller neatly placed on a shelf above her. The lighting is warm and ambient, creating a relaxed and inviting atmosphere. A large, bold white text overlay reads: 'NOW, PLAY AND EARN UP TO $100 A YEAR IN THE STORE WITH REWARDS.' Small legal text is also clearly visible at the bottom of the frame, providing additional details.
0:10Gamer looking at camera
A tight close-up shot intimately frames the young Asian woman's face and her hands, which are expertly gripping a white Xbox controller. Her dark hair is styled in two distinct buns on top of her head, with a fringe of bangs and some loose strands framing her expressive face. She is wearing a white collared shirt over a dark garment. Her eyes are bright and focused, as she looks directly into the camera with a confident, slight smirk, establishing a strong, direct connection with the viewer. The background is intentionally blurred and dark, effectively isolating her and the controller, emphasizing her as the central subject and her active participation in the gaming experience. The lighting is soft but direct, highlighting her features and the details of the controller. This scene exudes a sense of empowerment and direct engagement with modern gaming.
0:11Gameplay grid with gamer
This scene presents a dynamic and engaging grid collage against a solid black background. Six rectangular panels are meticulously arranged in two columns of three rows. The top five panels dynamically showcase fast-paced, colorful clips from a diverse range of video games, depicting intense action, combat sequences, and fantastical environments with vibrant effects and characters. The bottom right panel uniquely features the young Asian woman from the previous scenes, actively engrossed in playing her white Xbox controller, looking down at her screen with focus. This juxtaposition of game footage and a real-life player emphasizes immersive and direct engagement with the gaming experience. 'XBOX GAME PASS' is prominently displayed in bright green text at the bottom, accompanied by the iconic Xbox logo, signifying the platform. The overall aesthetic is sleek, energetic, and modern, effectively highlighting the breadth and excitement of the Game Pass offerings.
0:13Call to action text
A bold, graphic scene featuring impactful text against a solid, deep black background. The phrase 'THIS IS HOW WE PLAY NOW' is displayed prominently in large, blocky, sans-serif font. The words 'THIS IS,' 'WE PLAY,' and 'NOW' are rendered in bright, vibrant green blocks, while 'HOW' appears in crisp white text, creating a strong visual contrast and emphasizing key parts of the message. Below this declarative statement, the 'XBOX GAME PASS' logo is displayed in a matching bright green, clearly identifying the brand. The text is clean, modern, and highly legible, conveying a powerful and definitive call to action or brand statement. The minimalist design ensures maximum impact, focusing solely on the message and brand identity.
0:13Xbox logo animation
A swift and dynamic transition scene unfolding on a solid black background. The iconic Xbox logo, characterized by a stylized 'X' within a sphere, is dramatically formed by glowing, energetic green light lines and particles. These luminous lines rapidly draw out the precise shape of the logo, then coalesce and settle to present the complete, illuminated Xbox sphere. It's a quick, futuristic, and tech-infused animation, conveying a sense of energy, innovation, and digital power. Below the forming sphere, faint, stylized lines momentarily suggest the outline of the 'XBOX' text before disappearing. The rapid animation creates a sense of dynamic brand presence.
0:14Xbox logo final
The conclusive branding shot is presented on a solid, deep black background, offering a clean and powerful final statement. The iconic Xbox logo, featuring a stylized 'X' within a sphere, is prominently displayed in the center of the frame. It is rendered in a bright, pristine white with a subtle, yet distinct, glow that gives it a polished, metallic, and premium appearance. Directly below the glowing logo, the word 'XBOX' is displayed in a matching clean white, modern sans-serif font. The composition is deliberately clean, symmetrical, and impactful, serving as a definitive and strong visual signature to conclude the advertisement. The stark contrast between the white logo and the black background ensures high visibility and brand recognition.
