0:00iphone reveal notification The scene opens with a top-down, slightly angled medium shot of a person's hands holding a dark blue iPhone 17 (mock-up) still within its white retail box. The phone is positioned vertically, with its back facing the camera, showcasing its triple camera setup and the prominent Apple logo. The person wears a blue denim sleeve on their right arm. The background is a warm, richly textured wooden surface, likely a table. An iOS-style notification banner overlays the top left corner of the screen, displaying 'Bellroy Message' and 'now', with the text 'New iPhone 17 cases!'. The person's left hand slowly pulls the iPhone out of its box, revealing more of the phone's full length. The camera remains static, maintaining the top-down perspective as the phone is gently placed on the wooden surface. The notification text then smoothly transitions to 'Choose your character...'. The lighting is bright and even, highlighting the phone's details and the wood grain.
0:03rugged protector case demo The camera shifts to a top-down medium shot, now focusing on the iPhone fitted with a white 'Rugged Protector' phone case. The phone lies flat on a dark, rocky, and textured surface that resembles volcanic rock or crinkled dark fabric, providing a stark contrast to the white case. The 'Bellroy Message' notification from the previous scene is still visible at the top, displaying 'Choose your character...'. A text overlay 'RUGGED PROTECTOR' in bold yellow appears at the top left, followed by 'Venture Phone Case' in white. A hand enters the frame, picks up the phone, and rotates it slowly, showcasing the front, back, and sides of the case, emphasizing its robust design and integrated lanyard loop. Water droplets are visible on the case's surface, highlighting its ruggedness. The 'bellroy' logo is subtly debossed on the lower back of the case. The hand then swings the phone by its lanyard loop before gently placing it back on the textured surface. The camera remains static throughout, while the hands manipulate the product. The lighting is bright and directional, emphasizing the texture of the case and the background.
0:12classic leather case demo The scene transitions to a top-down medium shot on a warm wooden surface, identical to the initial background. A text overlay appears: 'Classic leather' in white, followed by 'Phone Case – 3 Card'. A hand is shown attaching a sleek black leather phone case to the dark blue iPhone. The camera zooms in slightly for a close-up as the hand manipulates the phone, pressing the side buttons, showcasing the precise fit and tactile feedback of the case. The 'bellroy' logo is subtly debossed at the bottom of the case. The hand then demonstrates the hidden card slot on the back of the case, smoothly sliding it open to reveal space for multiple cards. Two white cards are then inserted into the slot, highlighting its functionality. The camera then captures the hand rotating the phone to show a side profile, emphasizing the slim design of the case even with cards inserted. The lighting is soft and warm, complementing the classic leather aesthetic. The camera remains static, and the movements are precise and deliberate.
0:18ageless leather alt mag wallet demo The scene shifts to a top-down medium shot against a bright, shiny, and ridged metallic background, possibly crinkled aluminum foil, creating a modern and clean aesthetic. A text overlay 'Ageless leather-alt' appears in white, followed by 'Phone Case – INNOVERA™ Edition'. A hand carefully attaches a vibrant yellow phone case to the dark blue iPhone. The camera zooms in for a close-up on the case, highlighting its smooth texture and the subtle 'bellroy' logo debossed on the back. The hands then rotate the phone, allowing a full 360-degree view of the yellow case, showcasing its slim profile and precise button cutouts. The text overlay changes to 'Add snappy card access with the Mag Wallet'. A matching vibrant yellow Mag Wallet is then introduced and magnetically snaps onto the back of the phone case. The hands rotate the phone again, showing the combined thickness of the case and wallet. The demonstration continues with the hands detaching and reattaching the Mag Wallet, emphasizing its secure magnetic connection. The phone, with the attached Mag Wallet, is then gently placed back on the metallic surface. The lighting is bright and reflective, enhancing the vibrant color of the product. The camera remains static, while the hands execute precise movements.
0:32outro call to action The final scene returns to the initial top-down medium shot on the warm wooden surface. The dark blue iPhone (now without a case) rests flat on the table, showcasing its bare back and camera array. A hand enters the frame from the bottom right, picks up the phone, and smoothly moves it out of the shot to the left. The Bellroy Message notification, which has been persistent throughout the video, changes its text one last time to a clear call to action: 'Shop now at Bellroy.com'. The camera remains static, and the lighting is consistent with the initial setup, providing a clean and direct closing. The wooden background is left empty after the phone exits the frame, leaving the final message prominent.
