0:00laundry detergent dispenser static
The scene opens with a medium shot of a sleek, white and translucent glass laundry detergent dispenser, branded 'GROVE collaborative', standing upright on a light wooden countertop. The dispenser has a conical base, a clear middle section with a 'MAX' fill line visible, and a white top with an angled spout, along with a small, curved handle on its side. The background is a brightly lit, modern kitchen with white cabinetry and blurred stainless steel appliances, creating a clean and minimalist aesthetic. The lighting is soft and even, highlighting the product's design. The dominant color palette consists of whites, creams, and light grays, giving a fresh and clean feel. The camera remains static, focusing entirely on the product.
0:01text overlay makeover
This scene displays a text overlay centered on a solid, dark teal background. The text, presented in a clean, sans-serif white font, reads: 'What if we gave your laundry routine a makeover?'. The simplicity of the background ensures maximum readability for the message. The lighting is even and consistent, with no discernible shadows or highlights, creating a flat, graphic look. The color palette is restricted to the dark teal background and white text, conveying a sense of calm and professionalism. There are no actions or camera movements in this static, informational slide.
0:04person carrying laundry bag
A medium shot captures a person, visible from the waist down, carrying a large, white canvas laundry bag with matching fabric handles. The person is wearing olive green pants and light-colored shoes. They are walking towards the left of the frame, with the bag swinging gently. The background reveals a clean, well-lit laundry room or utility area, featuring a white washing machine and a light-colored countertop. The environment suggests a domestic setting. The lighting is bright and natural, coming from an unseen source, creating soft shadows. The overall color palette is muted, with greens, whites, and neutral tones dominating. The camera follows the person's movement slightly, creating a handheld feel.
0:06laundry bag logo closeup
This scene provides a close-up, slightly overhead shot of a large, white canvas laundry bag lying on a light grey or concrete floor. The fabric of the bag is soft and textured, showing some creases. Prominently displayed on the side of the bag, in the lower center of the frame, is the 'GROVE collaborative' logo in a dark gray, sans-serif font. The background is intentionally blurred, keeping the focus squarely on the bag and its branding. The lighting is soft and ambient, casting minimal shadows and emphasizing the texture of the canvas. The color palette is simple, featuring white, light grey, and dark gray for the logo. The camera is static, presenting a clear, detailed view.
0:07text overlay easier
This scene features a text overlay on a plain, dark teal background. The white, sans-serif text is centrally aligned and reads: 'What if we made it even easier?'. The clean and minimalist design ensures the message is the sole focus. The lighting is uniformly diffused, preventing any harsh shadows or highlights and maintaining a consistent visual tone. The color scheme is limited to the deep teal and stark white, creating a strong contrast that makes the text pop. There is no action or camera movement, making this a static, graphic interlude.
0:09woman demonstrates dispenser
A medium shot captures a woman demonstrating the laundry detergent dispenser in a well-lit laundry room. She is seen from the chest up, standing behind a light-colored countertop. The woman, with dark hair tied back, is wearing a dark blue top and a light beige or cream-colored cardigan. She holds the white and translucent 'GROVE collaborative' dispenser in her right hand, first shaking it to mix the contents and then rotating it in a controlled motion, showcasing its functionality. In the background, a white washing machine and a blurred sink are visible, typical of a modern laundry space. Bright, ambient lighting fills the room, casting soft highlights on surfaces. The color palette is light and clean, with blues, creams, and whites. An animated text overlay appears at the bottom of the screen, stating 'Always the right amount'. The camera is static, focusing on the woman's actions.
0:13text overlay reduce plastic waste
This scene presents a text overlay against a solid, dark teal background. The white, sans-serif text, centered on the screen, asks: 'What if we also reduced plastic waste?'. The clear and direct message stands out against the deep, calming background. The lighting is flat and uniform, ensuring no distractions from the textual content. The color scheme is simple and effective, using the dark teal and white to deliver a concise environmental query. There is no camera movement or action, emphasizing the graphic nature of the scene.
0:16dispenser and pouch products
A medium shot displays the 'GROVE collaborative' laundry detergent dispenser alongside a pouch of 'Ultra-Concentrated Laundry Detergent' on a light wooden countertop. The dispenser is the same white and translucent model, partially filled with liquid, seen in previous shots. The pouch is white with a light purple and grey label, indicating 'Lavender & Rosemary' scent. The background shows a softly blurred, brightly lit kitchen or laundry room with white cabinetry and what appears to be a washing machine. The lighting is soft and ambient, casting gentle shadows that give depth to the products. The overall color palette is clean, with whites, light purples, and wooden tones. An animated text overlay reads 'Reusable glass dispenser' appearing in white, positioned in the top right. The camera remains static.
0:18woman pouring detergent
A medium shot captures a woman, seen from the waist up, in a brightly lit laundry room. She has dark hair tied back and is wearing a dark blue top and a light beige cardigan. She is leaning slightly over a white front-loading washing machine, carefully pouring the liquid laundry detergent from the 'GROVE collaborative' dispenser into the machine's detergent drawer, which is pulled open. Her facial expression is focused and content. The laundry room background features white countertops, a black faucet, and a window allowing natural light to stream in, revealing lush green foliage outside. Rolled towels and a small potted plant are visible on the countertop, adding to the domestic aesthetic. The lighting is bright and even, creating a fresh atmosphere. The color palette is dominated by whites, blues, and greens. The camera remains static, highlighting the action of dispensing the detergent.
0:23woman closing drawer
A brief, medium shot shows the woman from the previous scene, with dark hair tied back and wearing a dark blue top and light beige cardigan. She is in the process of closing the detergent drawer of a white front-loading washing machine. Her hands are visible as she pushes the drawer shut. The background remains the bright and clean laundry room with white countertops and a window. The natural lighting and soft color palette of whites, blues, and greens persist. This is a quick continuation of the action, with the camera remaining static.
0:24dispenser features text overlay
A medium shot focuses on the 'GROVE collaborative' laundry detergent dispenser, identical to previous appearances, standing on a light wooden countertop. The background is a blurred, brightly lit kitchen/laundry room. This scene highlights two key features of the dispenser through animated white text overlays and accompanying arrows. On the bottom left, an arrow points to the base with the text 'Slip-free silicone base'. On the right, an arrow points to the angled spout with the text 'Drip-free design'. The lighting is soft and even, emphasizing the product's clean lines and features. The color palette is dominated by whites, light greys, and the subtle warmth of the wooden surface. The camera is static, allowing full attention to the product and its explanatory graphics.
0:26woman starts washing machine
A wide shot shows the woman from previous scenes in the bright laundry room. She is standing next to a white front-loading washing machine, wearing a dark blue top and light beige cardigan, with her dark hair tied back. She leans down to interact with the washing machine's control panel, pressing a button to start a cycle. After initiating the wash, she straightens up and walks casually out of the frame to the right, towards the sunlit window. The background features the white countertops, black faucet, and a large window showing vibrant green outdoor foliage. The lighting is abundant and natural, creating a cheerful, airy atmosphere. The dominant color palette includes whites, blues, and greens. The camera remains static, capturing the full action within the laundry space.
0:29text overlay laundry same
This scene displays a white text overlay on a solid, dark teal background. The centered text, in a clean, sans-serif font, declares: 'Laundry will never be the same'. The message is direct and impactful, highlighting a transformative product. The lighting is uniform and flat, avoiding any visual distractions. The color palette is strictly limited to the dark teal and white, providing a strong, high-contrast visual. There are no actions or camera movements, making it a powerful static statement.
0:31full laundry product lineup
A medium shot captures a trio of 'GROVE collaborative' laundry products arranged on a light wooden countertop. From left to right, a white spray bottle labeled 'Stain Remover', a white flexible pouch of 'Ultra-Concentrated Laundry Detergent' with a purple/grey label, and the distinct white and translucent glass laundry detergent dispenser. The products are neatly aligned, showcasing the full range. The background is a softly blurred, brightly lit modern laundry room or kitchen with white cabinetry and a washing machine. The lighting is soft and ambient, creating gentle highlights on the products' surfaces. The color palette is clean, featuring whites, light purples, and natural wood tones. The camera is static, offering a clear view of the product ensemble.
0:33text overlay free kit
This scene features a white text overlay presented on a solid, dark teal background. The centered text, in a clean, sans-serif font, announces: 'Free Kit With Your First Order'. The straightforward message is designed to attract customers, emphasizing an introductory offer. The lighting is consistent and flat, ensuring the text is easily legible without any distracting elements. The color palette is confined to the dark teal background and white text, creating a clean and professional appearance. The scene is static, serving as a clear call to action.
0:37man smiling indoors
A close-up shot focuses on a young Caucasian man from the chest up, smiling pleasantly. He is wearing black framed glasses and a light gray hooded sweatshirt. His dark hair is neatly styled, and his expression is warm and approachable. The background is softly blurred, showing an indoor setting with hints of light-colored furniture and wall details, possibly a living room or office. The lighting is soft and natural, suggesting an indoor ambient light source, with gentle highlights on his face and glasses. The dominant color palette includes light grays, muted blues, and warm skin tones. The camera remains static, capturing his genuine smile.
0:39man and dog approaching package
A wide shot shows a modern residential porch with light brown horizontal siding and a dark gray front door, adorned with a green wreath. A young Caucasian man, dressed in a light gray hooded sweatshirt, olive green pants, and grey sneakers, is walking towards the front door while holding a red dog leash. A small, fluffy white and grey dog is walking alongside him, eagerly approaching a cardboard 'Grove' package placed on the doorstep. The man has black-framed glasses. The lighting is bright and sunny, creating distinct shadows and highlighting the texture of the siding. Green foliage in pots is visible on the porch. The color palette is earthy and natural, with browns, greens, greys, and a touch of red from the leash. The camera tracks the man and dog as they move towards the package.
0:41man picking up package closeup
A close-up shot focuses on the man from the previous scene as he picks up the 'Grove' package from his doorstep. He is seen from a slightly low angle, bending down to retrieve the package. The man's hands are visible, carefully grasping the cardboard box. His small, fluffy white and grey dog is briefly visible on a red leash next to his leg, showing continued excitement or curiosity. The 'Grove' logo is clearly visible on the side of the brown cardboard box, along with decorative blue and white patterned tape. The background is a blurred view of the front door and the wooden porch siding. Bright sunlight illuminates the scene, casting soft shadows. The color palette is dominated by browns, greys, and the blue/white of the tape. The camera is static, providing a detailed view of the interaction with the package.
0:43man entering house with package
A medium shot, taken from behind and slightly to the side, shows the man from previous scenes carrying the 'Grove' package. He is walking towards a dark gray front door, which he opens, and proceeds to enter his house. The man is wearing a light gray hooded sweatshirt, olive green pants, and grey sneakers. The cardboard 'Grove' package, with its visible logo and blue and white patterned tape, is held comfortably in his arms. The background features the light brown horizontal siding of the house and a green wreath hanging on the door. Bright sunlight continues to illuminate the scene, casting shadows that emphasize the architectural details. The color palette is consistent with earthy tones, including browns, greens, and greys. The camera follows the man as he moves, ending with him stepping inside.
0:45grove collaborative logo
This final scene displays the 'Grove Collaborative' logo prominently centered on a solid, dark teal background. The word 'Grove' is in a large, elegant white serif font, with a registered trademark symbol ('®') slightly above and to the right of the 'e'. Below 'Grove', 'COLLABORATIVE' is written in a smaller, white sans-serif, all-caps font, aligned centrally. The background is a flat, dark teal, consistent with previous text overlay scenes. The lighting is uniform, creating a clean and professional appearance. The color palette is simple and branding-focused, utilizing only dark teal and white. There are no actions or camera movements, serving as a clear and conclusive branding shot for the video.
