0:00shirt stack changing
A medium close-up shot of a neatly folded stack of men's shirts positioned against a plain, light beige or off-white background. The bottom two shirts in the stack remain static: a solid dark blue shirt with small buttons, and beneath it, a red and dark blue plaid flannel shirt. The top shirt in the stack dynamically changes, cycling rapidly through different styles and colors, including a brown plaid, a light grey solid, and a dark blue plaid with thin green lines, creating a sense of variety. The lighting is soft and even, coming from the front, subtly highlighting the various fabric textures. The color palette is muted and autumnal, featuring earthy tones, blues, reds, and greys. In the center of the frame, a white rectangular text box with rounded corners displays black sans-serif text that reads: "Meet your new favorite fall shirt."
0:02man walking outdoors looking back
A medium shot captures a bald Black man walking from left to right along a stone promenade or embankment, turning his head to look back over his left shoulder towards the camera. The background is a brightly lit, slightly overexposed outdoor scene, hinting at an urban environment with what appears to be a river or waterway on the left and a distinctive bridge structure (possibly resembling Westminster Bridge in London) faintly visible in the far distance under a bright, overcast sky. Natural sunlight illuminates the scene, creating soft highlights on his face and clothing. The overall mood is casual and confident. A white rectangular text box with rounded corners and black sans-serif text appears at the bottom-center of the frame, stating: "The brushed cotton flannel shirt from Charles Tyrwhitt".
0:04stack of flannel shirts detail
An extreme close-up, shot from a slightly elevated, straight-down perspective, showcases a vertically stacked pile of various brushed cotton flannel shirts. The stack fills the entire frame. From top to bottom, the visible shirts include a light beige plaid, a solid dark blue, a red and navy plaid, a dark blue plaid with green and grey accents, and a light blue textured shirt. The focus is sharp on the central button plackets and white buttons of each shirt, which feature contrasting dark stitching, running vertically down the middle of the composition. The background is indistinct, likely a neutral surface. The lighting is soft and even, effectively enhancing the plush texture of the flannel fabric. The dominant colors are warm blues, reds, beiges, and greys, contributing to a cozy and inviting autumn aesthetic. A white rectangular text box with rounded corners and black sans-serif text is centrally positioned at the bottom of the frame, reading: "soft, relaxed and ready from weekday to weekend."
0:08clothing rack shirts
A wide shot displays a minimalist wooden clothing rack filled with approximately ten men's long-sleeved shirts, neatly hung on dark hangers. The shirts offer a diverse range of styles, primarily featuring plaid flannel patterns in various combinations of blues, greens, reds, and beiges, alongside a few solid-colored options like white and light blue. Some sleeves are casually rolled up. The rack itself is made of light-colored wood, featuring a horizontal hanging bar and two lower slatted shelves, set against a plain, light beige or off-white wall. The lighting is soft and ambient, evenly illuminating the garments. The overall impression is one of curated organization and stylistic variety. The same white rectangular text box with rounded corners and black sans-serif text from the previous scene is present at the bottom-center of the frame, stating: "soft, relaxed and ready from weekday to weekend."
0:09man posing outdoors cityscape
The scene commences with a tight close-up on the chest and collar of a light beige button-down shirt worn by a man. The camera then smoothly zooms out and pans slightly to the right, transitioning into a medium shot that reveals the man, identifiable as the same bald Black man from earlier scenes. He is standing outdoors, positioned slightly turned to his left, looking back over his right shoulder directly at the camera with a subtle, confident smile. The background is a bright, sunlit urban environment featuring lush green trees on the far left, a light-colored concrete or stone wall forming a barrier in the mid-ground, and a modern cityscape under a clear blue sky in the distance, including a distinct, tall, slightly curved glass building (reminiscent of The Gherkin in London). The natural sunlight is bright, creating clear but soft shadows. The man's shirt is a solid, light beige, buttoned up, with visible white buttons. Large, white sans-serif text overlays the scene, centrally positioned, reading: "CHARLES TYRWHITT" with "JERMYN STREET LONDON" in smaller font directly below it.
