0:00split screen welding boots This scene employs a dynamic split-screen composition. The upper frame features a medium shot of a male speaker, positioned centrally, addressing the camera directly. He stands in what appears to be a retail or warehouse setting, with shelves densely packed with various work boots extending into the blurred background. The lighting is bright and even, highlighting his features. The lower frame presents a close-up of a pair of robust, light brown work boots standing firmly on a dark metal grate. Bright sparks fly intensely around the boots, indicative of a welding or grinding process, creating a dramatic visual with a dark, industrial background. The scene's color palette combines earthy tones from the boots and the speaker's attire with the sharp, bright contrast of the sparks.
0:02split screen boot showcase This split-screen scene continues with the male speaker in the upper frame, maintaining his direct address to the camera in the retail/warehouse environment with blurred boot-filled shelves behind him. The lower frame transitions to showcase two different styles of Brunt work boots. On the left, a shorter, pull-on style brown boot stands on a reflective surface, possibly water, with a blurred backdrop of dark mountains under a twilight sky. On the right, a taller, laced brown boot rests on a rough, stony ground, suggesting outdoor, rugged use. This juxtaposition highlights the product's versatility across different work environments. The color palette emphasizes natural browns and greys, creating a robust and grounded aesthetic.
0:03boot stepping on wood This scene offers a close-up, low-angle shot focusing on a single, well-worn brown work boot. The boot is seen actively stepping onto a thick, unpolished wooden plank, which is covered in fine sawdust, suggesting a construction or woodworking environment. The rough texture of the wood and the dust add authenticity to the workwear narrative. The lighting is natural and bright, illuminating the scuffs and details of the boot, emphasizing its durability and functional design. The background is softly blurred, keeping the focus entirely on the boot and its interaction with the raw material.
The scene features a dramatic medium close-up of a single light brown work boot, standing resolutely on a dark, textured surface. The boot is partially obscured and surrounded by billowing white smoke or mist, creating an atmospheric and almost ethereal effect. The lighting is soft but directed, highlighting the boot's contours and texture against the dark, undefined background. The scene suggests a challenging or intense environment, emphasizing the boot's protective qualities and robust construction. The overall color palette is muted, with the warm brown of the boot contrasting against the cool white smoke and dark background.
0:05boots climbing stairs This shot is a close-up, low-angle perspective focusing on the lower legs and feet of an individual ascending a rustic wooden staircase. The person is wearing brown work pants and heavy-duty brown work boots, which show subtle signs of use and dust, suggesting an active work environment. The wooden stairs are unpainted and rugged, reinforcing the theme of manual labor or construction. The camera follows the upward movement, creating a sense of progression and effort. The lighting is warm and natural, casting soft shadows that emphasize the textures of the wood and the boots. The background is softly blurred, keeping the viewer's attention on the subject's feet and the action of climbing.
0:06boots walking on floor The scene provides a medium shot from a low angle, capturing the lower legs and feet of an individual walking across a dusty, light-colored wooden floor. The person is wearing rugged brown work pants and solid brown work boots, which leave subtle impressions on the dusty surface. The background reveals unfinished wooden studs and an open doorway leading to a brightly lit area, suggesting a construction site or an unfinished interior. The camera tracks the individual's forward movement, maintaining focus on the boots and their purposeful stride. The natural, bright lighting emphasizes the texture of the floor and the workwear, conveying a sense of realism and practicality. The overall color palette is dominated by warm browns and neutral greys, reinforcing the work-focused theme.
0:08founder talking full screen This scene transitions to a full-screen medium shot of the male founder, who was previously seen in the upper frame of the split-screen segments. He stands centrally, maintaining direct eye contact with the camera, speaking with a confident and engaging demeanor. The background, now fully visible and slightly blurred, consists of multiple shelves laden with various styles and colors of work boots, extending into the depth of the retail or warehouse space. The lighting is consistent, bright and evenly distributed, providing a clear view of his face and the brand logo on his t-shirt. He gestures subtly with his hands as he speaks, conveying enthusiasm and conviction. The primary color palette remains earthy and industrial, reflecting the brand's identity.
0:11split screen retailer graphic The scene reverts to a split-screen format. The upper frame once again features the male founder in a medium shot, speaking directly to the camera from the boot-filled retail setting. He has a slight smile, conveying positive news. The lower frame displays a clean, white graphic with bold orange and black text: 'BRUNT' logo at the top, followed by 'NOW AVAILABLE AT' in red, and then the 'HIGH COUNTRY WORKWEAR' logo, which features stylized blue mountains and a red sun. This graphic clearly communicates retail availability. The contrast between the founder's engaging presence and the direct marketing message creates an effective announcement. The color scheme shifts to include the crisp white and vibrant red/blue of the graphic, alongside the brand's established earthy tones.
0:13split screen man reaching for boots This split-screen scene continues with the male founder in the upper frame, delivering his message with steady eye contact and an encouraging expression. The lower frame shows a medium shot of a different male, presumably a customer, inside a retail store. He is reaching with his right hand towards a pair of brown work boots displayed on a wooden shelf, which is part of a larger shelving unit filled with various boot styles. The background is slightly blurred but clearly shows an organized retail environment, with more footwear and possibly clothing racks. The action suggests the customer is actively browsing and considering a purchase. The scene is well-lit, providing a clear view of the products and the customer's interaction. The color palette focuses on warm wooden tones, browns of the boots, and the customer's neutral attire.
0:15split screen man inspecting boot In this split-screen segment, the male founder remains in the upper frame, speaking directly to the camera with his usual confident and reassuring demeanor. The lower frame shifts to a medium shot of the same male customer persona, now holding a dark brown work boot in his hands. He is inspecting the boot closely, turning it to examine its details and construction, indicating a thorough evaluation of the product's quality. The background continues to show the retail store environment, with shelves of boots and clothing racks visible behind him, slightly blurred. The scene is well-lit, emphasizing the textures of the boot and the customer's focused attention. The color palette is composed of practical, earthy tones, consistent with workwear aesthetics.
0:16split screen man trying on boot The split-screen composition continues, with the male founder appearing in the upper frame, engaging the viewer directly as he speaks. The lower frame presents a medium close-up of a young male customer persona, dressed in a vibrant yellow t-shirt and dark pants, sitting on a grey padded bench. He is actively trying on a dark work boot, focusing intently on the fit and feel, with the lacing undone. The background shows a modern retail fitting area, featuring a wooden door and a grey wall, suggesting a clean and functional space for customers. The bright yellow of his shirt offers a pop of color against the otherwise neutral and earthy tones of the store and the boots, creating a balanced visual. The lighting is soft and even, accentuating the details of the boot and the customer's focused expression.
0:17split screen boot sole close up This scene continues the split-screen format, with the male founder delivering his message in the upper frame, holding the viewer's attention. The lower frame features an extreme close-up of the sole of a brown work boot. The sole exhibits a complex, multi-directional tread pattern in a light, off-white color, providing clear evidence of its slip-resistant and durable design. A distinct orange rectangular insert with the 'BRUNT' logo is visible on the heel area of the sole, highlighting brand identity and technology. The lighting is direct and sharp, emphasizing the intricate details of the sole's texture and branding. The color palette combines the practical brown of the boot with the functional contrast of the white sole and orange logo element.
0:18split screen boot lacing close up This split-screen segment maintains the male founder in the upper frame, speaking directly to the camera and gesturing with his right hand, adding emphasis to his verbal communication. The lower frame displays an extreme close-up of the side of a brown work boot, specifically highlighting its intricate stitching and robust lacing system. The leather appears high-quality with visible, contrasting light-colored stitching that traces the boot's construction. A dark grommet for the laces is visible, further secured by the 'BRUNT' logo etched onto it, subtly reinforcing brand presence. The deep brown color of the leather dominates, with strong textural details visible under focused, soft lighting. The close framing draws attention to the craftsmanship and durable materials of the product.
0:20screen recording store locator The scene transitions to a full-screen display of a screen recording, showcasing a 'BRUNT' website page. The top features the 'BRUNT' logo in orange and black, followed by the bold black text 'FIND RETAILERS NEAR YOU'. Below this is a simple interface with a search bar labeled 'Type a City or State' and an orange magnifying glass icon for search. The main visual element is an animated map of North America, initially showing the full continent. The map then smoothly zooms in to focus on the United States, illustrating the functionality of a store locator. The interface is clean and user-friendly, with a predominantly white background and clear, contrasting text. The camera motion simulates a user interacting with the map, panning and zooming.
