0:00ipad case front view initial
The scene opens with a medium close-up shot focused on a person's hand holding a closed iPad case against a plain, light taupe or greige wall. The lighting is soft and even, coming from the front-left, creating subtle highlights and minimal shadows. The case displays a charming retro pattern of light blue and cream checkered squares, with each cream square containing a small, four-pointed red starburst or asterisk symbol. The framing is slightly angled, with the top-right corner of the case extending just out of frame, and the bottom-left corner and the person's forearm clearly visible. The overall color palette is pastel and warm. Overlay text "new year, new iPad case ✨" appears centered in the upper-middle portion of the screen, in a simple white font.
0:01ipad case opening reveal
This medium close-up shot captures the action of the iPad case being opened. The hand, still in the cream cable-knit sweater with dark nails and gold ring, carefully unfolds the patterned front cover to reveal the dark, inactive screen of an iPad. The interior of the case is a dark charcoal grey, with the back cover of the iPad also in a matching dark color. A white Apple Pencil is magnetically attached to the right side of the iPad. The case cover is folded back to form a triangular stand shape, partially visible at the bottom-right. The background remains the same plain light taupe wall, with the same soft, even lighting. The 'new year, new iPad case ✨' text overlay persists in the upper-middle section. The color palette shifts to incorporate more dark tones from the iPad and inner case, contrasting with the pastel exterior.
0:04ipad case closing and cta
The scene transitions back to a medium close-up as the hand closes the iPad case, returning it to its original closed position. The patterned front cover, identical to the initial shot, becomes fully visible again, displaying the light blue and cream checkerboard with red starbursts. The hand, with its dark manicured nails and gold ring, remains centered on the left side of the case. The background is consistently the plain light taupe wall, with soft, front-left lighting. The original text overlay disappears, and new overlay text "shop now at getcasely.com" appears in a white font, centered. The overall color palette is bright and cheerful, emphasizing the case's design.
