0:00split screen intro This scene opens with a dynamic split screen. The upper half features a male speaker, framed from the chest up, speaking directly to the camera in what appears to be a retail or warehouse environment with shelves of boots in the background. He is wearing a black t-shirt with an orange 'BRUNT' logo and a grey baseball cap. His expression is serious but engaging. The lighting is bright and even, highlighting his features. The lower half of the screen shows a pair of work boots on a metal grate floor, with bright sparks flying around them, indicating welding or heavy-duty work. The boots are light brown, tall, and appear to be made of durable material. The background is dark and industrial, emphasizing the sparks and the boots. The overall color palette is earthy tones for the boots and background, contrasted with the bright sparks and the man's attire. Text overlays appear: 'I'm Eric Girouard,' then 'Girouard,' then 'founder of BRUNT'. The camera is static on both halves.
0:02split screen product variation This scene continues the split-screen format. The upper half still features the male founder, speaking directly to the camera with a confident expression, maintaining the same framing and background of shelves filled with boots. The text overlay changes from 'founder of BRUNT' to 'of BRUNT' and then to 'Workwear.' The lower half transitions through various product shots of Brunt work boots. Initially, a dark brown, pull-on boot with a white sole is displayed against a blurred background of a body of water and mountains, suggesting outdoor work. This quickly cuts to a lace-up dark brown boot with a white sole, set against a rocky, outdoor terrain, highlighting ruggedness. The camera remains static on both segments, showcasing different styles of the product while the founder speaks.
0:03close up boot on wood This is a close-up shot of a person's foot, clad in a dirty, light brown work boot, stepping onto a piece of unfinished wooden lumber. The boot has a thick, textured white sole, and traces of dirt and sawdust are visible on its surface, indicating actual use. The hands of another person, partially visible in the frame, are positioning or holding down the wooden plank, suggesting construction or carpentry work. The lighting is natural and bright, highlighting the texture of the wood and the grime on the boot. The background is blurred, focusing all attention on the boot and the wood. The text overlay displays 'We hear from people'. The camera is static, capturing the action from a slightly low angle.
0:04product shot smoke effect A medium close-up shot features a single light brown work boot positioned centrally on a dark, textured surface, possibly concrete. The boot is pristine, with a clean white sole, light brown leather, and dark brown laces. Wisps of white smoke or fog dramatically swirl around the boot, emanating from below and behind it, creating a mystical or ethereal effect that emphasizes its presence. The lighting is soft and diffused, creating subtle shadows and highlights on the boot's surface and the swirling smoke. The background is dark and out of focus, drawing all attention to the boot. The text overlay reads 'all over the country'. The camera is static.
0:05low angle walking stairs This low-angle shot captures the feet and lower legs of an individual ascending a wooden staircase. The focus is entirely on the work boots, which are dirty and worn, covered in sawdust and grime, showcasing their real-world usage. The boots are dark brown with light brown laces and thick soles. The wooden stairs are unfinished and also show signs of construction work, with sawdust and debris. The framing emphasizes the ruggedness of the boots and the demanding environment. The lighting is bright and natural, coming from above, illuminating the dust particles in the air. Text overlays appear: 'asking us' then 'try on'. The camera follows the feet with a slight upward pan, maintaining the low angle.
0:07low angle walking floor A low-angle shot shows an individual walking forward on a dusty, concrete or unfinished wooden floor, possibly within a construction site or workshop. The focus is on their dark brown work boots, which are covered in dust and small wood shavings, highlighting their heavy-duty nature and practical application. The boots have a thick, lighter-colored sole. The background is slightly blurred but reveals unfinished walls or doorways, suggesting an indoor construction environment. The lighting is soft but bright, illuminating the dust on the floor and boots. Text overlays appear: 'work boots and apparel' then 'in person'. The camera tracks the feet from a low perspective, maintaining a consistent distance.
0:08talking head solution reveal The male founder is once again shown in a medium shot, speaking directly to the camera. He stands in the same retail/warehouse environment with shelves of boots visible behind him, slightly out of focus. His expression is now more upbeat and encouraging, reflecting the 'good news' he is delivering. He gestures gently with his hands, palms together. The lighting is consistent, bright and even. The text overlay displays 'Good news!' followed by 'BRUNT is' in bold orange, then 'already available' and 'at a'. The color palette remains neutral with the pops of orange from the brand logo. The camera is static, focusing on his reassuring delivery.
0:11split screen retailer announcement This scene employs a split-screen layout. The upper half features the male founder, maintaining his direct gaze and confident, slightly surprised expression, speaking to the camera. He is still in the retail environment with boot shelves in the background. His hands are raised slightly, as if emphasizing a point. The lower half of the screen displays a static graphic on a white background. It features the 'BRUNT' logo in orange, followed by large black text 'NOW AVAILABLE AT', and then a larger, prominent logo for 'Haney shoes Work Superstore' in red, with 'Since 1942' written below it. Text overlays appear: 'retail store' then 'near you.' then 'If you want'. The lighting is bright and even. The camera is static, presenting both the speaker and the announcement simultaneously.
0:13split screen man pointing boots The scene continues with a split-screen. The upper portion shows the male founder talking directly to the camera, with the boot-filled shelves in the background. He uses more hand gestures, raising his hands slightly. The lower portion features a medium shot of a different male individual, seen from behind or slightly to the side, pointing to a shelf filled with various styles of work boots and apparel in what appears to be a well-stocked store. The boots are arranged neatly on wooden shelves. The lighting in the lower frame is warm, highlighting the textures of the leather and wood. Text overlays appear: 'our products' then 'you can'. The camera is static, showcasing both the speaker's invitation and the physical availability of the products.
0:15split screen man holding boot This split-screen shot continues. The upper frame still features the male founder speaking to the camera, with the shelves in the background. His expression is earnest, and he gestures with his hands. The lower frame shows a male individual, seen from the waist down, holding a dark grey work boot with a thick black sole in his hands, examining its quality. He is wearing brown cargo pants and stands in what appears to be a retail aisle with racks of clothing visible in the blurred background. The lighting is warm and inviting, focusing on the product in hand. Text overlays display 'feel the quality' then 'and'. The camera is static, emphasizing the tactile experience of the product.
0:16split screen man trying on boot This split-screen segment continues, with the male founder in the upper frame, speaking directly to the camera with the boot shelves in the background. His expression remains serious but inviting. The lower frame shows a male individual, wearing a bright yellow t-shirt, sitting down and focusing intently on a work boot on his foot. He appears to be either tying the laces or adjusting the boot for fit, emphasizing comfort. The setting is simple, with an industrial-style door and wall behind him. The lighting is slightly darker but still well-lit, focusing on the action of trying on the boot. Text overlays read 'the comfort.' then 'just'. The camera is static, illustrating the comfort and fit aspects of the product.
0:17split screen boot sole detail The split-screen continues with the male founder in the upper frame, speaking to the camera with the boot shelves behind him. He maintains a serious but informative expression, gesturing with his right hand. The lower frame features a close-up shot of the bottom of a work boot, clearly showing its textured, non-slip sole in a light beige color, with a small orange insert featuring the 'BRUNT' logo. This shot then quickly cuts to a very close-up detail of the laces and a metallic eyelet of a work boot, highlighting the quality of the hardware and stitching. The lighting is focused and clear, emphasizing the fine details of the product. Text overlays read 'head over' then 'BRUNTWORKWEAR.COM'. The camera is static, showcasing detailed product features.
0:19split screen stitching detail The split-screen scene continues. In the upper frame, the male founder speaks directly to the camera, maintaining his serious, instructional tone. He uses a precise hand gesture, touching his thumb and forefinger together as if making a fine point. The boot shelves are visible behind him, blurred. The lower frame presents an extreme close-up of the stitching on a brown leather boot. The neat, light-colored thread forms a distinct, high-quality seam, emphasizing the craftsmanship and durability of the product. The lighting is very bright and focused, bringing out the texture of the leather and the precision of the stitching. Text overlays read 'Click on' then 'the store'. The camera remains static, highlighting the detail and quality of the boots.
0:20screen recording store locator This scene is a screen recording of a website interface for a store locator. The page has a clean white background with the 'BRUNT' logo at the top center. Below it, in bold black text, is 'FIND RETAILERS NEAR YOU'. There's an input field labeled 'Type a City or State' and an orange search icon button. The main part of the screen displays an interactive map, initially showing a satellite view of North America, then zooming in to a specific region, likely the United States. A circular orange 'BRUNT' logo icon appears on the map, indicating a store location. Text overlays appear: 'locator' then 'to find the closest' then 'location' then 'to you.'. The map movement and zoom suggest an active demonstration of the locator tool. The overall color scheme is clean and functional, with brand colors used for emphasis. The camera is static, capturing the digital interaction.
