0:00city street man and van
A medium shot captures a young Caucasian man with reddish-brown hair standing casually next to a dark grey delivery van on a city street. He is leaning against a low concrete barrier or the side of the van, looking towards the left side of the frame with a neutral expression. The environment is an urban setting under an elevated structure, possibly a bridge or scaffolding, casting shadows. In the background, an old brick building with many windows and green trees is visible, along with a yellow traffic light pole featuring "ONE WAY" signs and a "Don't Walk" hand signal illuminated in red. The overall lighting is bright and natural, with sunlight filtering through, creating a warm, slightly washed-out look. The color palette is earthy with grays, browns, and dark greens, punctuated by the yellow traffic signal and red brick. White text "INTRODUCING THURSDAY BOOTS" is overlaid in the center of the screen.
0:00city street man walking
A medium full shot captures the same young Caucasian man from the previous scene, walking directly towards the camera on a brick sidewalk in a bustling city. The perspective is slightly low angle, emphasizing his stride and the urban setting. Cars, including a dark minivan and a grey sedan, are parked or moving slowly in the background on the street, behind a metallic handrail leading down to an unseen lower level. Tall, light-colored buildings with numerous windows line the street under a clear, bright sky. The lighting is bright and natural, casting soft shadows. The man walks with a confident gait, his hands in his pockets. The dominant colors are urban greys, blues, and black, with splashes of green from distant trees. White text "BORN IN NEW YORK" is displayed in the center.
0:02man jacket close up
A close-up shot focuses on the left side of a young man's torso, featuring his black leather jacket. The shot is slightly angled, emphasizing the texture and details of the jacket. His lower face, chin, and neck are visible, suggesting a side profile, though his eyes are out of frame. The background is blurred and dark, creating a shallow depth of field that highlights the jacket. The lighting is soft and controlled, with subtle reflections on the leather, suggesting indoor or shaded outdoor conditions. The color palette is dominated by dark tones of black and dark grey, providing a sleek, sophisticated feel. White text "BORN IN NEW YORK" is centered on the screen.
0:03man on motorcycle
A low-angle medium shot captures a person wearing a black full-face motorcycle helmet and an all-black outfit, riding a black vintage-style motorcycle from a slight side angle, moving from left to right across the frame. The motorcycle is detailed, with chrome accents, a prominent headlight, and chunky tires, suggesting a classic and robust design. The background is intentionally overexposed and blurred, appearing as a bright white expanse with indistinct shapes, putting full emphasis on the rider and the bike. The lighting is very bright, almost silhouetting the rider and bike against the white, creating a powerful and dynamic image. The color palette is stark, predominantly black and white with minimal other colors. White text "AND BUILT FOR WHEREVER THE DAY TAKES YOU." is overlaid at the bottom.
0:04man on cliff edge
A wide shot captures a young Caucasian man walking confidently along the edge of a rugged cliff, with his back slightly turned to the camera, looking out over a vast, arid valley landscape. The camera is positioned slightly below him, creating a sense of grandeur and scale. The environment is a mountainous, desert-like terrain with sparse green vegetation and exposed rock formations. The distant hills are covered in a mix of brown and green, stretching under a slightly overcast but bright sky. The lighting is natural and diffuse, with soft shadows. The color palette is earthy, dominated by browns, greens, and muted blues. White text "AND BUILT FOR WHEREVER THE DAY TAKES YOU." is displayed at the bottom of the screen.
0:04boots over ocean
An extreme close-up shot focuses on a pair of brown leather boots dangling in the air, with a breathtaking aerial view of a lush, mountainous coastline and vibrant turquoise ocean below. The perspective is from directly above the boots, looking down. The background features dramatic green-covered cliffs meeting the clear blue-green waters of the ocean, with white waves breaking gently near the shore. The lighting is bright and natural, indicating full daylight, creating vivid colors in the water and foliage. The color palette is dominated by the rich blues and greens of the natural landscape, contrasted with the earthy brown of the boots. White text "AND BUILT FOR WHEREVER THE DAY TAKES YOU." is overlaid in the center of the frame.
0:05sewing leather boot
A medium close-up shot from a slightly high angle focuses on a sewing machine meticulously stitching a piece of brown leather, which is part of a boot upper. A skilled hand is visible guiding the leather under the needle. The machine itself is made of metallic components, showing signs of industrial use. The background is blurred, suggesting a busy workshop environment with other machinery or tools. The lighting is practical and bright, likely from overhead industrial lights, highlighting the stitching process. The color palette is warm, with dominant browns from the leather and metallic grays from the machine, creating an authentic, craftsmanship-oriented feel. White text "HANDCRAFTED WITH INTEGRITY BY EXPERT ARTISANS" is overlaid centrally.
0:06shaping boot on last
A close-up shot focuses on a pair of hands expertly shaping a brown leather boot around a shoe last, with the aid of industrial machinery. The hands are pressing and molding the leather, pulling it taut around the form. The machinery is robust and metallic, with various levers and mechanisms, indicating specialized boot-making equipment. The background is dark and blurred, keeping the focus entirely on the hands and the boot-making process. The lighting is direct and strong, highlighting the textures of the leather and the metal. The color palette is dominated by the rich brown of the leather and the steely gray of the machinery, conveying a sense of traditional craftsmanship. White text "HANDCRAFTED WITH INTEGRITY BY EXPERT ARTISANS" is overlaid centrally.
0:07boot sole attachment machine
A close-up shot shows a specialized machine in the process of attaching the sole to a boot. A human hand (lower right) holds the boot while the machine's mechanism works on securing the sole. The machine has a complex metallic structure with gears and moving parts, operating with precision. The boot itself is a warm brown leather, and its sole is being carefully aligned and pressed. The background is out of focus, suggesting an industrial workshop. The lighting is bright and functional, illuminating the detailed work being performed. The color palette features the brown of the boot, the various shades of grey and silver of the machinery, and hints of red in the background, portraying an intricate manufacturing environment. White text "AND ALWAYS MADE WITH THE HIGHEST QUALITY MATERIALS & PROCESSES." is overlaid centrally.
0:09boot punching process
A close-up, slightly overhead shot depicts a boot-making machine punching or stamping a dark-colored piece of material, likely leather or a component of the boot. A human hand is visible, guiding and holding the material firmly under the machine's press. The machine's punch descends with force, creating a precise impression or cut. The background is blurred and dark, maintaining focus on the action. The lighting is direct and bright, emphasizing the point of impact and the texture of the material. The color palette is dominated by dark greys and blacks of the material and the machinery, with a subtle hint of green from a worker's sleeve, indicating an industrial, detail-oriented process. White text "AND ALWAYS MADE WITH THE HIGHEST QUALITY MATERIALS & PROCESSES." is overlaid centrally.
0:10man with 4x4 city
A wide shot frames a young Caucasian man standing confidently beside a rugged, dark grey 4x4 vehicle (appears to be a Land Rover Defender) on a paved city street. He is leaning casually against the front fender of the vehicle, with his left hand resting on the hood and his right hand in his pocket. The vehicle is robust with large, knobby tires and roof racks. In the background, a large red brick building with many windows and dark awnings rises under a bright, sunny sky. The lighting is crisp and natural, casting distinct shadows and highlighting the textures of the vehicle and the man's leather jacket. The color palette is primarily composed of urban greys, the dark brown of the man's jacket, and the red brick, creating a stylish, adventurous yet urban aesthetic.
0:11man ocean cliffs
A wide shot captures a young man walking along a rocky, rugged coastline with dramatic cliffs rising from the ocean. The camera is positioned slightly behind and to the right of the man, observing him as he navigates the uneven terrain. The background features a powerful ocean with white waves crashing against the base of towering, dark, moss-covered rock formations. The sky is bright and slightly hazy, creating a dramatic, almost ethereal backlight that highlights the edges of the cliffs and the man. The lighting is natural and intense, emphasizing the raw beauty of the wilderness. The color palette is wild and natural, with dark greens, greys, and blues, creating a sense of adventure and solitude.
0:12boots toes close up
An extreme close-up shot focuses on the toe caps and front lacing sections of a pair of black leather boots. The boots are made of a matte, textured leather, possibly nubuck or distressed leather, with neat stitching visible around the cap toe and lacing eyelets. They are placed on a dark, wooden-textured surface, possibly a floorboard. The lighting is dramatic, with a spotlight-like effect illuminating the boots from above, creating strong highlights and deep shadows that emphasize their texture and form. The background is completely dark. The color palette is monochromatic, dominated by shades of black and dark grey, conveying a sense of quality and sophistication. White text "HIGHEST QUALITY. HONEST PRICES." is overlaid centrally.
0:13boots laces close up
An extreme close-up shot focuses on the lacing system and side panel of a black leather boot. The camera angle is slightly oblique, showcasing the texture of the leather and the details of the dark, round laces woven through small, metallic eyelets. The leather appears matte and slightly textured. The background is dark and out of focus, enhancing the focus on the boot's details. Dramatic lighting, possibly a spotlight, creates sharp contrasts between the highlights on the leather and the deep shadows, emphasizing the quality of materials and construction. The color palette is monochromatic, predominantly black and dark grey, evoking a sense of durability and premium craftsmanship. White text "HIGHEST QUALITY. HONEST PRICES." is overlaid centrally.
0:14boot sole close up
An extreme close-up shot captures the rugged, textured sole of a black boot. The camera is positioned at a slight angle, showcasing the deep, multi-directional lug pattern designed for superior grip and durability. The sole is made of a dark, sturdy material, likely rubber, with distinct geometric shapes and grooves. The lighting is dramatic, with a strong highlight running across the top of the sole's texture, while the deeper grooves are cast in shadow, emphasizing its robust design. The background is blurred and dark, ensuring the focus remains entirely on the sole. The color palette is entirely monochromatic, dominated by shades of black and dark grey, conveying strength and practical functionality.
0:15boots spotlight dark room
A medium shot presents a pair of dark grey or black leather lace-up boots standing upright on a dark, textured wooden surface, resembling floorboards. The boots are perfectly aligned, facing slightly towards the right. The setting is minimalist and dramatic, with the boots illuminated by a single, focused spotlight from above, creating a stark contrast against the completely dark background. The light creates strong highlights on the leather and laces, as well as distinct shadows beneath and behind the boots, enhancing their sculptural quality. The color palette is almost entirely monochromatic, featuring deep blacks, dark greys, and the subtle texture of the dark wood. The mood is sophisticated and emphasizes the product's premium nature.
0:16brand logo fade in
This scene features a transition from a dark background to a minimalist brand logo. Initially, the screen is black. Then, a white, ornate logo appears centered on the black background. The logo consists of the word "THURSDAY" in a stylized, decorative serif font, with an elegant curved line above it and two smaller, curved lines or flourishes on either side, like brackets. Below "THURSDAY" is a smaller, simple line, and then "BOOT CO." in a clean, sans-serif font. The overall aesthetic is clean, classic, and emphasizes brand identity. The lighting is simple, contrasting bright white against absolute black. The color palette is strictly black and white.
