0:00initial full body sweater showcase The scene opens with a medium shot of a woman from the chest down, focusing on her outfit. She is wearing a light grey, loose-fitting short-sleeved sweater with a subtle horizontal ribbed texture and light grey high-waisted pleated trousers. Her hands are in her pockets, and she gently sways her hips left and right. The background is a clean, minimalist white wall. The lighting is soft and even, suggesting natural light from a window, creating a bright and airy atmosphere. White text overlays the video, reading: 'The it-girl sweater for half the price'. The camera slightly pans to the right, following her subtle movement.
0:01sweater and bag showcase panning left The camera captures a medium shot of the woman, now including her head and shoulders, standing against a minimalist white background. She is wearing the same light grey ribbed sweater and pleated trousers. A dark brown leather shoulder bag with a gold buckle is slung across her left shoulder, adding a contrasting accessory. Her hands are still casually tucked into her trousers' pockets. She looks directly at the camera with a slight, confident smile. The lighting remains bright and soft. White text reads: 'This $40 sweater' prominently displayed in the center of the frame. The camera subtly pans to the left, following her gaze.
0:03mirror selfie in bedroom This scene presents a mirror selfie style shot of the woman from the waist up. She stands in a bedroom setting, identifiable by a wooden headboard and a white bed with striped pillows in the background, out of focus. She is wearing the light grey sweater and trousers, with the dark brown shoulder bag. Her face is obscured by a modern smartphone with a clear, wavy-edged case, which she holds up to capture the shot. Her hands are still in her pockets. White text overlays the image: 'is my current fashion obsession'. The lighting is bright and even, casting soft shadows.
0:05medium shot with smile A medium shot frames the woman from the waist up against a clean white background. She is wearing the same light grey ribbed sweater and trousers. Her dark hair is styled around her shoulders. She looks directly at the camera, initially with a slight smile, then her gaze drops slightly, maintaining a calm and composed expression. Her hands remain casually in her pockets. White text is overlaid: 'It has this classy and versatile'. The bright, soft lighting highlights the texture of the sweater.
0:07close up sweater detail This scene provides a close-up shot of the woman's torso, specifically highlighting the texture and drape of the light grey ribbed sweater. She is standing against a plain white background. Her left hand gently pulls at the sleeve of the sweater, showcasing the fabric's movement and quality. The lighting is bright and even, emphasizing the subtle ribbing and soft material of the garment. White text overlays the footage: 'silhouette that drapes beautifully'.
0:10full body bedroom pose The scene shows a full body shot of the woman, mimicking a mirror selfie pose, in a bedroom setting. She is standing on a light wooden floor, with a bed featuring a wooden headboard and white linens visible on the left side of the frame. She wears the light grey ribbed sweater, light grey pleated trousers, and black pointed-toe flat shoes. The dark brown shoulder bag is slung across her body. Her face is obscured by the smartphone she holds up. Her hands are in her pockets, and her body is slightly angled. White text overlays the image: 'goes with everything, and easily elevates'. The lighting is bright and soft.
0:11medium shot with bag panning left A medium shot of the woman is presented against a clean white background. She is wearing the light grey ribbed sweater and trousers, with the dark brown leather shoulder bag slung over her left shoulder. Her hands are in her pockets, and she looks directly at the camera with a subtle, confident expression. White text is overlaid, simply stating: 'any look'. The lighting is bright and even, providing a clean and professional look.
0:13close up bedroom phone cover This scene offers a close-up shot of the woman's torso and face, obscured by a smartphone, in the bedroom setting. The wooden headboard and white bed linens are visible, blurred, in the background. She is wearing the light grey ribbed sweater, with her dark hair falling around her shoulders. She holds her smartphone up to her face, concealing it. Her hands are not visible in this tight frame. White text overlays the screen: 'Whether I'm headed to the office or out to dinner'. The lighting is consistent with the bedroom setting, soft and diffused.
0:15medium shot with smile and text The scene reverts to a medium shot of the woman, from the waist up, against a clean white background. She wears the light grey ribbed sweater and trousers. Her dark hair frames her face. She looks directly at the camera with a pleasant, confident smile, her hands casually in her pockets. White text prominently displayed: 'I always find myself reaching for this sweater'. The lighting is bright and uniform, emphasizing a clean aesthetic.
0:17full body bedroom mirror shot This is a full body shot of the woman in the bedroom setting, identical to an earlier pose, giving the impression of a mirror selfie. She stands on the light wooden floor, with the bed and wooden headboard visible to her left. She is wearing the light grey ribbed sweater, pleated trousers, and black pointed-toe flat shoes, with the dark brown shoulder bag across her body. Her face is obscured by the smartphone she holds up. Her hands remain in her pockets. White text overlays the bottom of the frame: 'reaching for this sweater'. The bright, soft lighting illuminates the scene.
0:19close up sweater detail arms crossed A close-up shot focuses on the woman's upper torso and the light grey ribbed sweater. She stands against a clean white background. Her arms are crossed in front of her, showcasing the sweater's fit and material texture around the shoulders and chest. A delicate gold necklace is visible against her skin. White text overlays the image: 'Upgrade your fall wardrobe today'. The soft, bright lighting emphasizes the fabric detail and comfortable appearance of the sweater.
0:20final medium shot with call to action The scene shows a medium shot of the woman from the waist up, against a clean white background. She is wearing the light grey ribbed sweater and trousers. Her dark hair is styled around her shoulders. She looks directly at the camera with a confident yet slightly demure expression, then looks down. Her hands are in her pockets. White text overlays the video, providing a call to action: 'with Quince. Order yours today'. The bright, soft lighting ensures the focus remains on her and the product, with clear branding.
0:22call to action end card The screen transitions to a clean, minimalist white background. Centered on the screen in a simple, sans-serif black font are the words 'SHOP NOW'. This acts as a clear and direct call to action, utilizing high contrast for readability. The scene is static and devoid of any other visual elements, focusing entirely on the text.
0:23brand logo end card The final scene features a clean, minimalist white background. Centered on the screen, in a classic black serif font, is the brand name 'Quince'. This serves as the brand's identifier and closing statement. The scene is static, maintaining a focus on brand recognition through its simple yet elegant typography. The lighting is bright and even, highlighting the stark contrast of the black text on the white background.
