0:00split screen stretchy fits
Two women are shown in a vertical split screen, both standing in a well-lit, minimalist indoor setting with white walls. The woman on the left has medium-dark skin, and the woman on the right has lighter skin, both appearing to be in their late 20s to early 30s with dark hair pulled back. They are wearing matching gray and black two-piece loungewear sets consisting of a black long-sleeved top with gray raglan sleeves and a henley neckline with three light wooden buttons, paired with loose-fitting, wide-leg gray marl sweatpants. Both women hold white smartphones, taking mirror selfies, and smiling broadly while enthusiastically stretching the fabric of their pants outwards to demonstrate its elasticity. The lighting is bright and even, casting minimal shadows. The overall color palette is neutral with shades of black, gray, and warm beige from their shoes. The "BLOOMCHIC" logo is displayed at the top center of the screen in white text. White text "Stretchy fits are my love language!" is overlaid in the lower center, animated to appear and disappear.
0:03pockets feature demonstration
A single woman is presented in a full-frame shot, standing against a clean white wall in a bright, evenly lit room. She is wearing the same black and gray two-piece loungewear set, consisting of a black long-sleeved top with gray raglan sleeves and a henley neckline with three light wooden buttons, paired with loose-fitting, wide-leg gray marl sweatpants. Her dark hair is pulled back, and she smiles gently while looking down at her white smartphone, held up to take a selfie. She demonstrates the pockets of her sweatpants by placing her right hand inside the pocket. The background is simple, with a glimpse of a light-colored shelf or window sill at the top. The lighting is bright and even. The color palette remains neutral with the black, gray, and beige of her outfit and shoes. The "BLOOMCHIC" logo is at the top center. "Size 14-16 US, 18-20 UK/AU, 44-46 EU" text is displayed in the upper left. "Pockets" text is overlaid in the lower right, highlighting the feature.
0:04sitting on couch comfort shot
The same woman is now seated on a light beige, textured sofa, positioned towards the left of the frame. She wears the same black and gray loungewear set and light beige flat shoes. Her right leg is bent, with her foot tucked under her, while her left leg is extended forward, resting on the sofa. She is holding her white smartphone with her left hand, looking at the screen and smiling widely, her mouth open in laughter. Her right hand rests on her chest, conveying a sense of comfort. The background features a white wall with a window or light source on the left, ensuring bright, diffused lighting. The sofa occupies a significant portion of the lower frame, and the overall color scheme is warm neutrals. The "BLOOMCHIC" logo is at the top center. "Size 14-16 US, 18-20 UK/AU, 44-46 EU" text remains in the upper left. "Both chic and cozy" text is overlaid in the lower center.
0:06drawstring design close up
This scene is a closer medium shot focusing on the woman's torso and hands as she demonstrates the drawstring design of her loungewear pants. She is wearing the same black and gray two-piece set, with a black long-sleeved top with gray raglan sleeves and a henley neckline. Her left hand gently pulls on the gray drawstring at her waist, while her right hand is out of frame. She is looking slightly off-camera with a soft, pleasant expression. The background is blurred, showing a window and light curtains, indicating a bright indoor setting. The lighting is soft and natural. The color palette is dominated by the gray and black of her clothing, with subtle warm tones from the background. The "BLOOMCHIC" logo is at the top center. "Size 14-16 US, 18-20 UK/AU, 44-46 EU" text remains in the upper left. "Drawstring design" text is overlaid in the lower right.
0:08lounging in softness full shot
The woman is back in a full-frame shot, standing in the same bright, minimalist indoor setting. She is wearing the black and gray loungewear set and light beige flat shoes. Her dark hair is pulled back, and she smiles warmly, holding her white smartphone in her left hand as if taking a selfie. She is posing confidently, with her left arm slightly bent and her right arm loosely at her side, one leg slightly forward. Behind her is a light beige, textured sofa, providing a subtle depth to the background. The white wall and window on the left ensure bright, even lighting. The overall color palette is neutral with shades of black, gray, and beige. The "BLOOMCHIC" logo is at the top center. "Size 14-16 US, 18-20 UK/AU, 44-46 EU" text remains in the upper left. "I live to lounge in softness" text is overlaid in the lower center.
0:11call to action on couch
The scene opens with a close-up overhead shot of the woman lying on a light beige, ribbed sofa. Her eyes are initially closed, suggesting comfort, but then she slowly opens them and looks towards the camera with a gentle, inviting smile. She is wearing the same black and gray loungewear set, consisting of a black long-sleeved top with gray raglan sleeves and a henley neckline. Her left arm is bent, resting near her head, and her right arm is also relaxed on the sofa. The lighting is soft and diffused, creating a serene atmosphere. The dominant colors are the gray and black of her outfit against the light beige of the sofa. The "BLOOMCHIC" logo is displayed prominently in white text in the center of the screen, with a white, rounded rectangular button below it that reads "SHOP SIZES 10-30". A white computer mouse cursor animates, moving towards and clicking the "SHOP SIZES 10-30" button, indicating a call to action.
