0:00oil on beard intro A close-up, vertically oriented shot with a slight dutch angle shows a person's hands pouring clear, viscous oil from a small dark amber dropper bottle directly onto a thick, curly black beard. The beard already has some oil glistening on its surface. The background is a clean, bright white wall, suggesting a bathroom or minimalist setting. The man's face is partially visible, showing dark skin and braided hair on the side, along with a silver stud earring and a silver chain necklace. A white text overlay in a black box reads: "Transform your beard in minutes." The lighting is bright and even, highlighting the texture of the beard and the oil droplets. The overall mood is direct and instructional, immediately setting up the product's purpose. The camera is static, focusing intently on the action and the product application.
0:02unboxing kit closed An overhead shot shows two male hands with dark skin, approaching a rectangular, light brown cardboard box. The box is resting on a clean, white surface, likely a countertop or table. The box has a dark gray and black label affixed to its top, featuring a stylized 'B' logo and the words 'BEARD CLUB' in white text. Below the logo, smaller text and a QR code are visible, indicating branding and additional information. The hands are positioned as if about to open the box, with thumbs resting on the front edge and fingers along the sides. A white text overlay in a black box reads: "The viral beard kit." The lighting is bright and even, casting minimal shadows. The scene emphasizes the anticipation of opening a new product.
0:05unboxing kit open An overhead shot looking directly down into the opened cardboard box from the previous scene. The box is filled with various Beard Club products, nestled in a bed of light brown shredded paper packaging material. Visible items include a yellow-packaged 'Beard Club Derma Roller,' multiple small dark amber bottles of 'Beard Growth Oil,' a black bottle of 'Beard Shampoo,' a wooden beard brush, a folding wooden comb, and a pair of small scissors. All products display the 'B Beard Club' logo, primarily in yellow and black. The arrangement is neat, showcasing the comprehensive nature of the kit. A white text overlay in a black box reads: "that finally gave me a grown man beard." The bright, even lighting illuminates all the product details within the box.
0:07man touching beard A medium close-up shot of a male individual, seen from a slight angle. He has dark skin and his hair is styled in dark braids. A full, well-groomed, dark black beard covers his jawline and chin. He is wearing a black t-shirt and a prominent silver chain necklace. His right hand is gently touching the underside of his beard, with his thumb resting near his chin and fingers extending up his cheek. His expression is neutral to slightly contemplative. The background is a plain, light white wall, keeping the focus on the subject and his beard. A white text overlay in a black box reads: "is on a massive sale right now." The lighting is soft and even, highlighting the texture of his beard.
0:08before military uniform A medium shot, presented as a mirrored selfie, features a young male individual with dark skin and a very short, dark haircut. He is wearing a military camouflage uniform, possibly a U.S. Navy pattern, complete with an American flag patch on the sleeve. He holds a silver smartphone in front of him, presumably taking the photo or video. His face shows very sparse, patchy beard growth, appearing more like stubble on his cheeks and chin. His expression is neutral. The background is a slightly cluttered bathroom setting, with a shower curtain visible on the right. A white text overlay in a black box reads: "from patches." The lighting is natural but somewhat dim, typical of an indoor setting.
0:09before beanie car A close-up selfie-style shot of the male individual, appearing slightly older than in the previous 'before' scene, with dark skin. He wears a dark beanie hat with a logo that is mostly obscured but appears to be a sports team emblem. He is seated in what appears to be a car, indicated by a visible seatbelt strap across his chest and a car interior background, slightly out of focus. His beard growth is still patchy, though perhaps slightly more filled in than the previous 'before' shot, but clearly uneven. His expression is neutral, looking directly at the camera. A white text overlay in a black box reads: "and uneven spots." The lighting is warm and natural, suggesting daylight filtering into the car.
A medium close-up shot of the male individual, who is now seen with a significantly fuller, thicker, and well-groomed black beard. He has dark skin and braided hair on the sides of his head. He is wearing a black t-shirt and a silver chain necklace. He gently strokes the underside of his now impressive beard with his right hand, a subtle smile playing on his lips, conveying satisfaction and confidence. The background is a plain, light white wall, similar to the initial 'after' shot. A white text overlay in a black box reads: "to the thick full looking beard." The lighting is bright and even, emphasizing the transformation of his beard. This scene serves as a clear 'after' comparison.
0:11using beard brush A tight close-up shot focuses on the man's full, dark black beard as his hand manipulates a black plastic beard brush through it. The camera is positioned slightly to the side, capturing the motion of the brush detangling and styling the dense facial hair. The texture of the beard is highly detailed, showing individual curls and strands. The man's dark-skinned hand holds the brush firmly but gently. The background is a blurred, light-colored wall, ensuring the beard and brush are the central focus. A white text overlay in a black box reads: "I've been dreaming about." The lighting is bright and direct, highlighting the grooming process.
0:12using derma roller An extremely tight close-up shot focuses on the man's dark skin and his full, curly black beard near the cheekbone. His dark-skinned hand is shown holding and gliding a black derma roller tool across his skin, beneath the beard line. The small needles of the derma roller are visible as it moves. The lighting is very bright and direct, emphasizing the texture of the skin and beard, and the action of the tool. The background is an indistinct, light color, likely a wall. A white text overlay in a black box reads: "It was like a second puberty for my beard." This scene highlights a key step in beard growth stimulation.
0:14pouring oil into hand A close-up, overhead shot captures a male hand with dark skin, palm upward and slightly cupped. A dark amber dropper bottle, similar to the one in the first scene, is positioned above the hand, dispensing a stream of clear, viscous oil into the palm. A few drops of oil are already accumulating in the center of the palm. The background is a clean, white countertop or surface. A white text overlay in a black box reads: "If you're trying to grow a thicker." The lighting is bright and even, clearly showing the texture of the skin and the flow of the oil. This demonstrates the preparation step for applying the beard oil.
0:16applying oil to beard A close-up shot focuses on the lower part of the male individual's face, specifically his dark, full beard and the surrounding skin. His dark-skinned hands, visibly coated with the clear oil from the previous scene, are gently massaging the product into his beard and cheeks. The action is slow and deliberate, suggesting care and absorption. The background is a plain, light white wall. A white text overlay in a black box reads: "fuller looking beard." The lighting is bright and uniform, highlighting the glossy sheen the oil adds to the beard and skin. This scene completes the application demonstration.
0:17split screen product showcase A dynamic four-panel split screen dominates the frame. Each panel showcases a different Beard Club product being held and demonstrated by male hands, set against a background of light brown shredded paper packaging. The lighting is bright and even across all panels. A large, central black text overlay with white text reads: "USE CODE: GROWCLUB25 FOR 25% OFF." Below this, smaller white text adds a sense of urgency: "Click through before they shut down the sale and you'll never see savings like that again."
- Top left: A close-up of a black derma roller, being held by fingers.
- Top right: A close-up of a wooden folding beard comb, held open.
- Bottom left: A close-up of a black bottle labeled 'BEARD CLUB BEARD GROWTH VITAMINS,' featuring the yellow 'B' logo.
- Bottom right: A close-up of a sleek black straight razor with a yellow 'B' logo on its handle.
