0:00elephant and lipstick intro
The scene opens with a split-screen composition. The left half features a warm, light beige background with a highly reflective surface at the bottom, showcasing a large black elephant figurine and a vibrant pink Chantecaille lipstick. The right half displays a plain white background with black text. Initially, both the elephant and lipstick are static. Around 1.5 seconds, a smaller, dark black elephant figurine enters from the right, walking towards the left, gently holding the tail of the larger elephant with its trunk. The large elephant subtly shifts further left, partially exiting the frame. Soft, even studio lighting illuminates the objects, creating subtle shadows and enhancing the reflective qualities of the surface below. The overall mood is sophisticated and understated, focusing on the products and the elephant motif.
0:02lipsticks and elephants with tagline
The scene continues with a dynamic transition on the left side: a second Chantecaille lipstick, this time bright red, appears from the right and smoothly slides into position alongside the pink lipstick. The small elephant figurine has repositioned, now facing the red lipstick with its trunk subtly touching or near the product's base. The large elephant figurine is mostly out of frame on the far left, while a partial view of another elephant head figurine is visible in the upper right corner of the beige background, maintaining the visual theme. The right side's white background now displays new text: "WITH LIP VEIL SUMMER 2019". The soft, even lighting persists, accentuating the products' finishes and the figurines' details.
0:04final product reveal with logo
The scene concludes with a refined composition. The pink Chantecaille lipstick subtly tilts forward, revealing more of its vibrant red square case and clearly displaying the 'CHANTECAILLE' branding on its side. The bright red lipstick stands prominently, accompanied by its matching red square box, which features an elegant embossed elephant illustration. The small elephant figurine remains to the right of the red lipstick's box, maintaining its protective stance. The warm beige background and reflective surface on the left persist, providing a consistent aesthetic. On the right, against a plain white background, the text transforms to the brand's name, 'CHANTECAILLE', displayed in a larger, centered font. The lighting remains soft and even, highlighting the premium feel of the products and packaging in this final brand statement.
