0:00man stretching on turf
A low-angle medium shot captures a man's lower body and torso from the side, as he performs a lunge or dynamic stretch. He is positioned on vibrant artificial green turf. In the blurred background, industrial-style buildings and a large white truck are visible under a bright, sunny sky. The lighting is harsh and direct, creating distinct shadows and a slight orange lens flare. The dominant color palette includes shades of green, grey, black, and white. White text overlay: "If you're new to Vuori here, the best sellers I'd start with. The Kore Shorts".
0:01man playing pickleball on rooftop
A full-body shot depicts a man in a dynamic, ready stance, holding a black pickleball paddle on a vibrant blue and white court. The setting is an elevated outdoor rooftop court, framed by a lush green hedge. Tall, modern high-rise buildings dominate the distant background under a bright, clear sky. Natural, intense daylight illuminates the scene, emphasizing the urban yet active environment. White text overlay continues: "If you're new to Vuori here, the best sellers I'd start with. The Kore Shorts" This scene exudes an energetic and contemporary atmosphere.
0:03man checking phone on turf
A medium shot focuses on the man's torso and lower body, seen from the side, as he stands upright and glances down at a smartphone held in his right hand. He is on artificial green turf, similar to the initial scene, with a blurred industrial background featuring a white truck and stairs under bright, direct sunlight. The lighting is crisp, highlighting the textures of his clothing and skin. The color palette is dominated by greens, greys, and black. White text overlay: "such a versatile pair of shorts."
0:04man lunging on turf
A low-angle medium shot captures the man performing a lunge or stretching exercise on artificial green turf. His left knee is on the ground, and his right hand rests on his right thigh. The background features a modern building with large windows and a distinct metal staircase, all under a bright, clear, sunny sky. The strong sunlight creates well-defined shadows, adding depth to the scene. The overall color scheme is cool, with grey architectural elements contrasting with the green turf. White text overlay: "such a versatile pair of shorts."
0:05man tying shoelace
A medium shot frames a man sitting on the rear bumper of a dark-colored car, diligently tying the shoelaces of his light grey athletic shoe. The camera is positioned slightly from above, offering a clear view of his focused action. The background is a blurred outdoor environment, filled with lush green and brown trees, suggesting a park or suburban street. Bright, natural sunlight filters through the tree canopy, creating a warm, dappled light effect and an inviting atmosphere. White text overlay: "They have a built in liner if you like liners, but they also come without liners as well."
0:08man walking past tires
A medium shot, taken from behind the man, shows him walking away from the camera in an expansive industrial outdoor setting. Dominating the foreground and mid-ground are several large, black tractor tires. In the background, a stack of vibrant red shipping containers stands out against a clear, azure blue sky. The scene is brightly lit by strong, midday sunlight, casting pronounced shadows and highlighting the rugged textures of the industrial elements. White text overlay continues: "but they also come without liners as well."
0:09man in green shirt looking right
A medium close-up shot of a man standing indoors, positioned in front of a light-colored wooden shelf that holds various decorative items. These items include a white vintage Polaroid camera, a collection of books, and a distinctive red and grey athletic shoe. The man is looking thoughtfully towards the right side of the frame with a neutral, contemplative expression. The lighting is soft and evenly diffused, suggesting controlled indoor illumination. The background elements are slightly blurred, ensuring the man remains the central focus. White text overlay: "Next up, we have the Strato Tech Tee."
0:10man in grey shirt looking up
A medium close-up shot features the same man indoors, in an identical setting to the previous scene. He is now wearing a charcoal grey short-sleeve t-shirt. His gaze is directed slightly upwards, conveying a thoughtful or reflective mood. The background, consisting of a wooden shelf adorned with items like a Polaroid camera and a shoe, remains consistent and softly blurred. The lighting is soft and even, maintaining a consistent indoor aesthetic. White text overlay: "Wearing this one regularly has become easier and easier"
0:11man in white shirt looking up
A medium close-up shot of the man indoors, in the same consistent setting. He is now attired in a clean white short-sleeve t-shirt, and his eyes are cast slightly upwards with a thoughtful expression. The light wooden shelf in the background, holding various objects, is softly blurred, keeping the focus on the subject. The lighting is consistently soft and even, providing a calm and clear visual. White text overlay continues: "Wearing this one regularly has become easier and easier"
0:12man in light blue shirt looking up
A medium close-up shot captures the man indoors, in the identical setting as the preceding scenes. He is now wearing a light blue short-sleeve t-shirt. His thoughtful expression and upward gaze remain consistent. The blurred background with the wooden shelf and its contents maintains continuity. The soft, even lighting continues to illuminate the scene gently. White text overlay: "Wearing this one regularly has become easier and easier because there are so many colors to choose from,"
0:14man tying drawstring
A medium close-up shot, viewed from the side, captures a man outdoors as he meticulously ties the drawstring of his brown athletic shorts. His head is partially obscured by the upper frame, emphasizing his focus on the task at hand. The background is composed of softly blurred green and yellow foliage, bathed in bright, natural sunlight filtering through the trees. The sun creates a warm, golden glow and strong highlights, contributing to an inviting atmosphere. White text overlay: "because there are so many colors to choose from,"
0:15man checking watch by car
A medium shot frames a man standing beside a dark-colored car, with his face partially visible as he looks down at his left wrist to check his smartwatch. The scene is set on an urban street, with a backdrop of green trees, other vehicles, and modern buildings subtly blurred in the distance under a clear blue sky. Bright, natural sunlight illuminates the setting, indicating a clear, sunny day. White text overlay: "and the soft material makes it great for any occasion and they make it in"
0:17man putting on long sleeve shirt
A medium shot, taken from the side, captures a man standing outdoors next to a dark car, in the process of putting on a light blue long-sleeve athletic shirt. He is shown shirtless on his upper body as he pulls the shirt over his head. The background features blurred green trees and another light-colored car on a street, bathed in warm, golden sunlight indicative of either early morning or late afternoon. The low sun creates long shadows, adding depth and a serene quality to the scene. White text overlay: "and the soft material makes it great for any occasion and they make it in long sleeve as well, which has been my go to for these cold morning runs."
0:20talking head indoors intro
A medium close-up shot presents a man sitting indoors, directly facing the camera. He is actively speaking into a professional-grade black microphone, which is positioned prominently in front of him. The background consists of light-colored wooden shelves adorned with various books and decorative items, all softly blurred to maintain focus on the speaker. The lighting is soft and evenly diffused, characteristic of an indoor recording or interview setup. He maintains direct eye contact, engaging the viewer. White text overlay: "The Sunday Performance Jogger."
0:22man bending down outdoors
A medium shot captures a man bending down outdoors, with his back slightly towards the camera, seemingly adjusting something near his feet. The background is a bright, sun-drenched park or a tree-lined street, featuring blurred green and yellow foliage. The ambient light is warm and bright, suggesting either an early morning or late afternoon setting. The scene conveys a sense of quiet activity in a natural, serene environment. White text overlay: "The Sunday Performance Jogger. The more I wear these, the more reasons I find to like them."
0:23man with hand in pocket
A medium shot captures a man standing outdoors, casually with his right hand tucked into the pocket of his grey athletic pants. The shot is framed from his waist down, highlighting the fit and specific details of the pants. The background is a softly blurred park or street scene, featuring sun-drenched trees and lush foliage, creating a warm and inviting glow. This diffused natural light emphasizes the texture and drape of the fabric. White text overlay continues: "The more I wear these, the more reasons I find to like them."
0:25man demonstrating pant pockets
A medium close-up shot focuses on the man's lower torso and legs as he actively demonstrates the features of his dark grey athletic pants. He is seen opening and closing a zippered pocket located on the thigh, and then extracting a smartphone from it. The camera subtly adjusts its focus and framing to follow his movements, maintaining a dynamic feel. The background is a blurred outdoor scene, illuminated by warm, natural sunlight filtering through trees. White text overlay: "Just little details like the two zipper pockets, especially the one on the thigh. It's quick and easy storage without having to worry about things falling out."
0:31man putting on white hoodie
A medium close-up shot features a man indoors, in the process of pulling a white pullover hoodie over his head. The action begins with the hoodie partially on, and he then adjusts it, looking up towards the camera with an engaged expression. The background is a light-colored wooden shelf adorned with various items, subtly blurred to keep the focus on the subject. The lighting is soft and even, creating a clean and bright visual environment. White text overlay: "And my go to hoodie. The Seaside Pullover Hoodie. You'll want to add this one to your Christmas wish list."
0:35close up hoodie fabric
A close-up shot intimately focuses on the fabric of a white pullover hoodie. A hand gently runs across the soft, brushed texture of the material, highlighting its premium quality and tactile feel. The lighting is soft and diffused, expertly emphasizing the plushness and comfort of the fleece. The background is a soft, light blur, ensuring that the viewer's attention is entirely drawn to the garment's texture. White text overlay: "You'll want to add this one to your Christmas wish list. The brushed back fleece gives it a really premium feel."
0:38talking head indoors outro
A medium close-up shot of the man sitting indoors, directly facing the camera and speaking into a professional-looking microphone. The background consists of light-colored wooden shelves filled with books and various decorative items, all softly blurred. The lighting is consistently soft and even, maintaining the calm and clear aesthetic of an indoor recording setup. He maintains direct eye contact with the camera, delivering the final message. White text overlay: "Shop Vuori best selling essentials for men."
0:40call to action text
A full-screen graphic displays the white text "shop now at vuori.com" centrally against a plain, light grey background. This is a clean, minimalist visual, typical of a digital call to action. No other visual elements are present, ensuring clear readability of the text. The lighting is flat and even, consistent with a digital presentation.
0:42vuori logo white background
A full-screen graphic displays the word "vuori" in a clean, black, slightly serifed typeface, centered against a plain white background. This is the brand's logo, presented simply and clearly. There are no other visual elements present, ensuring maximum focus on the brand identity. The lighting is flat and even, characteristic of a digital graphic.
