0:00intro old phone case The scene opens with a close-up, slightly low-angle shot, focusing on a person's hands holding an old, discolored, transparent phone case. The case, likely for an iPhone due to its camera cutout shape, has yellowed significantly over time, indicating a common issue with clear plastic cases. The background is blurred but shows the top of a person's dark hair and a light-colored surface, possibly a table or countertop. The lighting is bright and even, highlighting the yellowed plastic. The overall color palette is dominated by the faded yellow of the case against skin tones and a hint of a red garment. Large white text with a pink glow border, reading 'I'm sick of plastic', is overlaid on the lower third of the screen, emphasizing the sentiment.
0:01dumpster full of cases This is a medium shot of a large, rusty red industrial dumpster overflowing with hundreds, if not thousands, of clear plastic phone cases. The cases are mostly transparent or lightly colored, creating a chaotic pile that fills the entire container. The dumpster itself is worn, with visible rust and grime, suggesting it's in an industrial or waste management setting. Behind the dumpster, a brick wall is partially visible, along with the top of another blue bin. The lighting is natural and bright, typical of an overcast day, without harsh shadows. The color palette is dominated by the rust red of the dumpster and the multitude of translucent plastic cases. White text with a pink glow border, reading 'phone cases', is overlaid at the bottom of the frame.
0:01new phone cases display The camera captures an overhead close-up shot of two new Pela phone cases laid out on a smooth, light mint-green surface. The case in the foreground features a whimsical mushroom and floral pattern in warm tones of orange, pink, yellow, and brown, against a light beige base. The case in the background displays a cheerful yellow floral pattern with small bees, also on a light beige base. Both cases have a matte finish. Strong, directional natural light from an unseen window casts distinct, soft-edged shadows behind the cases, creating depth and a clean aesthetic. The overall color palette is pastel and inviting, with a natural, organic feel. White text with a pink glow border, reading 'so I switched to one', is overlaid at the bottom of the screen.
0:02pressed flower case A close-up shot focuses on a person's hands holding a translucent phone case embedded with various real pressed flowers. The flowers are arranged artfully, showcasing vibrant purples, pinks, yellows, and white petals with green foliage, all seemingly suspended within the clear, slightly off-white material of the case. The background is a clean, bright white surface, emphasizing the natural beauty of the flowers. Bright, soft light illuminates the case, making the flowers pop. The hands holding the case have a light skin tone, and the fingernails are painted with a subtle glittery polish. The camera slightly shifts to show different angles of the case, highlighting the intricate details of the pressed flowers. White text with a pink glow border, reading 'made from plants.', is overlaid at the bottom of the frame.
0:04composting instructions The scene presents a close-up shot of the back of a Pela phone case, held by a person's hands. The back of the case features a brown, textured panel, resembling recycled cardboard, with detailed instructions and branding. The text on the panel reads 'THANK YOU! For helping us create a waste free world! www.pela.earth/track' and provides guidance on composting: 'Place it in your home compost... Send it back to us for composting or recycling.' The 'pela' logo is prominently displayed at the bottom, along with a hashtag '#BelieveInBetter' and certifications. The background is blurred but appears to be a light, indoor setting. The lighting is soft and even, making the text easily legible. The color palette is earthy, combining the brown of the panel with the neutral tones of the case's edges. White text with a pink glow border, reading 'do everything', is overlaid at the bottom.
0:05flexible case demonstration A close-up shot focuses on a person's hands demonstrating the flexibility of a phone case. The case features a vibrant, multi-colored checkerboard pattern in shades of pink, green, orange, purple, and beige. The hands grasp the case from both ends and gently bend and twist it, showcasing its pliable, rubbery material. The background is softly blurred but reveals an indoor setting with hints of a plant and framed artwork on a wall, suggesting a home environment. The lighting is warm and inviting, highlighting the case's colors and texture. The action is smooth and deliberate, emphasizing the product's key feature. White text with a pink glow border, reading 'a regular phone', is overlaid at the bottom of the frame.
A medium shot captures a young adult woman sitting comfortably on a light-colored couch. She is holding an open, flat brown cardboard mailer, looking towards the camera with a bright, genuine smile. Her dark, long hair frames her face, and she's wearing a vibrant red, ribbed, turtleneck top. The background is a cozy indoor living space, featuring a white couch with textured pillows. Above her, on a shelf, there are several framed artworks, hinting at a modern aesthetic. The lighting is soft and warm, illuminating her face and the setting. The color palette is warm, with the red top providing a strong focal point against the neutral couch and brown packaging. White text with a pink glow border, reading 'case does.', is overlaid at the bottom of the screen.
0:07case protection demonstration A close-up shot frames a young adult woman's face and hands. She is holding a light green phone case adorned with white daisy patterns, gently pressing it against her cheek. Her eyes are softly closed, and a subtle smile plays on her lips, conveying a sense of comfort and satisfaction. Her long, dark hair is visible, framing her face. She is still wearing the bright red, ribbed top. The background is blurred, maintaining focus on her and the phone case. The lighting is soft and warm, enhancing the pleasant mood. The color palette combines the fresh green of the case with the vibrant red of her clothing and her warm skin tones. White text with a pink glow border, reading 'Protects your phone', is overlaid at the bottom of the frame.
0:08inverted pov shot This unique shot is captured from an inverted, first-person perspective, as if the camera (presumably a phone) is being held upside down by the subject. A young adult woman with dark, curly hair is positioned directly above the camera, looking down at it. She is wearing a simple black tank top, and her arms are visible, suggesting she is holding the phone up. The background is a minimalist indoor ceiling with white vents and light fixtures, providing context to the upside-down orientation. The lighting is bright and overhead, illuminating her face and the ceiling uniformly. The color palette is neutral, featuring black, white, and skin tones. White text with a pink glow border, reading 'from drops', is overlaid at the bottom of the frame.
0:09pela logo close up An extreme close-up shot focuses on the texture and branding of a lavender-colored Pela phone case. The matte surface of the case is subtly textured, with small, organic specks visible within the material, hinting at its plant-based composition. The 'pela' logo is debossed into the lower right corner of the case, creating a subtle, sophisticated brand presence that blends seamlessly with the material. The background is a soft, blurred light tone, ensuring full attention on the case. The lighting is even and diffused, highlighting the delicate texture and debossed logo. The color palette is dominated by the soothing lavender shade, with a hint of subtle speckling. White text with a pink glow border, reading 'And the material', is overlaid at the bottom of the frame.
0:10mirror selfie cases A medium shot captures a young adult woman taking mirror selfies in an indoor setting. She holds an iPhone in front of her face, obscuring most of her features, showcasing two different Pela phone cases. First, she holds a pink case with a wavy swirl pattern, then quickly switches to another pink case featuring a white cactus and snake pattern, demonstrating the variety of designs. She is wearing a light gray t-shirt and has long, dark hair. The background is a clean, modern room with white walls, white curtains, and a high, angled ceiling, reflecting a bright, airy atmosphere. The lighting is bright and natural, coming from a large window. The colors are predominantly light and neutral, with the pink cases providing vibrant accents. White text with a pink glow border, reading 'is soft and grippy,' followed by 'not slipping', is overlaid at the bottom of the frame.
A medium shot frames a young adult woman sitting on a white sofa, holding an iPhone with a patterned Pela case. She has long, dark hair and is wearing a black tank top and white trousers. A small, fluffy white cat is comfortably nestled on her lap, being gently stroked by her other hand. The woman is looking slightly off-camera with a serene expression. The background features a light green wall adorned with various framed artworks, contributing to a cozy and artistic home environment. Soft, warm natural light fills the room. The color palette is soft and inviting, combining neutral tones with the light green wall and the patterned phone case. White text with a pink glow border, reading 'out of your hands.', is overlaid at the bottom of the frame.
0:12flower face obscured A medium close-up shot features a young adult woman holding a large, vibrant pink lily in front of her face, with only one eye and her lips subtly peeking out. She is holding an iPhone with a light-colored patterned Pela case in her other hand, positioning it strategically next to the flower. She wears a crisp white blazer, suggesting a chic and minimalist aesthetic. The background is a plain, clean white wall, creating a stark and artistic visual. The lighting is soft and even, highlighting the delicate petals of the lily and the texture of her clothing. The color palette is fresh and bright, dominated by the white of her blazer, the vivid pink of the flower, and the neutral tones of the phone case. White text with a pink glow border, reading 'The sustainable', is overlaid at the bottom of the frame.
0:13compostable material hands An overhead close-up shot focuses on a person's hands gently holding a lavender phone case with white daisy patterns. The case is resting on a white, textured fabric, likely a dress or blanket, suggesting a relaxed outdoor setting. The hands have light skin tone and the fingernails are neatly manicured. The bright natural sunlight casts subtle shadows, adding depth to the texture of the fabric and the case. The color palette is fresh and clean, dominated by the lavender and white of the case against the pristine white fabric. White text with a pink glow border, reading 'blend of plant', is overlaid at the bottom of the frame.
0:15lying on deck with phone A medium-wide, slightly overhead shot captures a young adult woman lying on a textured wooden deck under bright sunlight. She is wearing a flowing white summer dress and sunglasses. Her arm is raised to shield her eyes from the sun, while her other hand holds a lavender phone case with white daisy patterns, featuring an iPhone inside. Strong, direct sunlight creates sharp shadows and highlights on the wooden planks and her clothing. The scene conveys a relaxed, summery vibe. The color palette is bright and fresh, combining the lavender of the phone case, the white of her dress, and the warm brown tones of the wooden deck. White text with a pink glow border, reading 'will compost', then 'when you're done,', is overlaid at the bottom of the frame.
0:16seashell pattern case A close-up shot frames a person's hands holding a light beige phone case adorned with an intricate embossed seashell pattern. The texture of the seashells is clearly visible, adding a tactile dimension to the case. The person is wearing a white ribbed tank top and light-colored pants. Their fingernails are painted a soft pink. The background is blurred, focusing all attention on the product and the hands. The lighting is bright and even, highlighting the details of the embossed design. The color palette is soft and neutral, dominated by beige, white, and skin tones, with a hint of pink from the nail polish. White text with a pink glow border, reading 'but stay', is overlaid at the bottom of the frame.
0:17phone in pocket mountains A close-up shot focuses on a person's lower back and gluteal area as they demonstrate putting a phone into a back pocket. The person is wearing dark green shorts and a light gray t-shirt. An iPhone, protected by a light pink Pela case featuring a stylized green mountain range and a yellow crescent moon design, is visible as it is slid into the back pocket. The action is smooth and practical, showing how easily the phone fits. The background is blurred, suggesting an outdoor environment, possibly a park or walking path. The lighting is bright and natural, typical of a sunny day. The color palette is earthy and serene, combining the greens and pinks of the phone case with the natural tones of the clothing. White text with a pink glow border, reading 'perfectly intact', followed by 'in your pocket.', is overlaid at the bottom of the frame.
0:19phone in overalls pocket A medium shot from behind captures a person walking away, with an iPhone in a patterned Pela case visible in the back pocket of blue denim overalls. The overalls are light-wash denim, and the person is wearing a light pink crop top underneath. The phone case features a detailed and vibrant pattern of bees, honeycomb, and various wildflowers in yellow, white, and green tones. The background is a lush green field filled with bright yellow dandelions, indicating a sunny, natural outdoor setting. The lighting is bright and natural, illuminating the scene. The color palette is cheerful and organic, dominated by the blues of the denim, the greens of the grass, and the vibrant yellows and whites of the phone case and flowers. White text with a pink glow border, reading 'It's quite magical.', is overlaid at the bottom of the frame.
0:20text overlay protect The scene displays a static, full-screen graphic with large, bold, sans-serif text in light gray, reading 'PROTECT THE', centered on a solid dark teal background. A subtle, white text overlay with a pink glow border at the bottom of the screen reads 'It's quite magical.'. The overall aesthetic is clean, minimalist, and impactful, using strong typography to convey a message. The color palette is limited to the dark teal background and the light gray text, creating a strong contrast.
0:22brand logo and website The scene begins with a dynamic animated graphic. A sharp, diagonal line, starting from the lower left, sweeps across the screen, revealing a lighter blue-green background from underneath the initial dark teal. Once the transition is complete, the word 'pela' appears in large, clean, white sans-serif letters, centrally placed on the new background. Below it, smaller white text with a pink glow border fades in, displaying 'pelacase.com'. This serves as the brand's call to action and final branding. The overall design is modern, clean, and effective in conveying the brand identity and directing viewers to the website. The color palette transitions from dark teal to a more vibrant blue-green, contrasted with crisp white text. White text with a pink glow border, reading 'Get yours at pelacase.com', is overlaid at the bottom of the frame.
