0:00man walking hallway with bags
A medium shot captures a bald Black man with a short beard and glasses, walking away from the camera down a bright, modern hallway. He is carrying multiple bags, including a blue dinosaur print backpack and a grey striped diaper bag, in his left hand. The hallway features light grey walls and a light wood-look laminate floor. To the left, a staircase with white risers and a dark banister is visible, along with a storage bench with woven bins. Ahead, a white door with a clear glass pane leads outside. Overhead, recessed lighting provides bright illumination. The text overlay "YOU Need to Have These" in white with a black outline, and "PARENTING HACK" in bright green with a black outline, is prominently displayed at the top of the frame. White text at the bottom reads "Fam do you".
0:01man entering closet
A medium shot shows the bald Black man from the previous scene, turning into a white closet door frame. His back is mostly to the camera as he steps into the closet, which contains various clothes on hangers. He is still carrying the blue dinosaur backpack and grey diaper bag. The hallway behind him is well-lit, maintaining the bright, modern aesthetic. The same text overlay, "YOU Need to Have These PARENTING HACK", remains at the top, while white text at the bottom reads "stress about finding your kids shoes right before you leave the house".
0:03man exiting closet with shoes
A medium shot shows the bald Black man exiting the closet, no longer carrying the bags, but now holding a pair of light blue children's shoes in his left hand. He has turned to face slightly towards the right, away from the closet, and is now looking directly at the camera with an excited expression, about to speak. The hallway environment remains the same, brightly lit. The top text overlay is still visible, while the bottom text reads "well it's over for that".
0:04man holding shoe speaking
A medium close-up shot focuses on the man's upper body and the blue shoe he is holding. He is wearing a grey and white striped cardigan over a white t-shirt. The background is slightly blurred but reveals a modern living room with a large grey sectional couch. The lighting is bright and even. He holds a light blue child's shoe in his left hand, and a small black clip-on microphone is attached to the shoe. He is looking at the camera with a wide, friendly smile and an animated expression, clearly speaking. The text on the bottom right reads "I got you".
0:05man checking phone
A medium shot shows the bald Black man standing in the hallway, now facing the camera but slightly angled to the left. He is looking down at his phone, which he holds in both hands. He is wearing the light brown hooded sweatshirt and red sweatpants again. The background is the same modern hallway with light grey walls and wood-look flooring. The door to the garage is open slightly behind him. The lighting is bright from overhead recessed lights. The text at the bottom reads "well it's over for that cause I got you".
0:06man explaining shoe features
A medium close-up shot of the man, similar to the previous talking head shot. He is wearing the grey and white striped cardigan over a white t-shirt. He holds the light blue child's shoe, still with the small black clip-on microphone attached, and gestures with his right hand as he speaks enthusiastically to the camera. The background is a blurred view of the living room with the grey sectional couch. Bright, even lighting illuminates him. The text at the bottom says "let's get the kids dressed so we can get them out the door."
0:08outfit flat lay setup
An overhead shot shows an off-white, ribbed long-sleeved shirt with small black heart patterns, and a folded pair of black pants, laid out on a textured, fuzzy brown blanket. The lighting is soft and natural. The text "we are building both of their outfits With" is displayed at the bottom of the frame.
0:09placing blue shoe on outfit
A close-up shot, from a slightly overhead perspective, shows a hand placing a light blue child's shoe with purple accents on top of the laid-out off-white shirt and black pants on the fuzzy brown blanket. The shoe is a Skechers shoe with a white sole and light blue mesh upper. The lighting is soft and bright. The text "Where's My Sketchers" is displayed at the bottom of the frame.
0:10holding black shoes over changing table
A close-up shot shows a dark-skinned hand holding a pair of black children's shoes with red and white soles and blue accents. The shoes are held above a white changing table that has a grey and white patterned changing pad with elephant designs. Below the changing table, a folded grey t-shirt and white undershirt are visible. The background is a plain white wall. The lighting is bright and even. The text at the bottom reads "which are both stylish innovative".
0:12man carrying shoes through hallway
A medium shot from a fixed position in the hallway shows the bald Black man walking out of a room through an open white door on the right side of the frame. He is now holding both the light blue and the black children's shoes. He walks toward the center of the hallway and then briefly turns his body to face the camera before turning again to continue walking away. The hallway and house interior are bright and modern with light grey walls and wood-look flooring. A window with white blinds is visible on the left. The text at the bottom dynamically changes: first "whether my daughter is at recess", then "with her nurses or on the bus", and finally "or my son is at daycare".
0:17close up blue shoe with tracker
A tight close-up shot focuses on a pair of light blue Skechers shoes for children. A dark-skinned hand holds them, presenting the side of the shoe with the Velcro strap and white mesh material. The shoes have purple accents on the sole. The background is intentionally blurred. The lighting is bright and even, highlighting the details of the shoe. The text at the bottom states "we'll know exactly where the shoes are located".
0:18inserting tracker into shoe
An extreme close-up shot demonstrates a hidden feature of the light blue Skechers shoe. A dark-skinned hand uses a small black tool to insert a black tracker, which has 'Kids' embossed on it, into a small compartment located inside the tongue of the shoe. The shoe is made of light blue mesh with purple accents. The background is blurred and out of focus. The lighting is bright and direct, clearly showing the action. The text "there's a hidden compartment to hide your locator tag" and then "but it's still comfortable enough because of how it's designed" appears at the bottom.
0:22father helping child with backpack
A medium wide shot shows the bald Black man kneeling on one knee, facing a young Black child who is wearing a red long-sleeved shirt and grey sweatpants. The child has curly dark hair. The man helps the child put on a light blue backpack with a dinosaur print. The scene takes place in the same bright, modern hallway. A window with white blinds is on the left, and a white door with a glass pane is on the right. The lighting is warm and bright from overhead. The text "with the Air Cool Goga" is displayed at the bottom.
0:25childs feet walking in shoes
A close-up shot focuses on a child's feet as they walk across the wood-look laminate flooring. The child is wearing black Skechers shoes with red soles and blue accents, paired with grey sweatpants. The shoes have a Velcro strap over the laces. The lighting is bright, and the camera is positioned low to the ground, following the feet. The text at the bottom reads "Mat Insole. So your kids won't".
0:27man on couch explaining tracker
A medium shot captures the bald Black man sitting comfortably on a large grey sectional couch in a well-lit living room. He is wearing a grey and white striped cardigan, a white t-shirt, grey plaid pants, and white socks. He holds the light blue child's shoe with the black tracker in his left hand, pointing to it with his right hand as he explains its function. The background shows the hallway with the open door and a kitchen area beyond. The lighting is bright and inviting. The text "even know what's there. And when you feel anxious, you can check a locator" is displayed at the bottom.
0:31man packing diaper bag
A medium shot shows the bald Black man sitting on the floor or a low bench, diligently packing a grey and white striped diaper bag. He is placing several items wrapped in clear and blue plastic bags into the main compartment. He is wearing the light brown hooded sweatshirt and black-rimmed glasses. The background features a striking white fluted wall paneling and grey upper cabinets. A window with white blinds is visible on the right, providing bright, natural light. The text at the bottom reads "compatible app to find the shoes. Us caregivers have too many other things to worry about. So I'll happily let the Where's My Skechers? shoes give me relief about finding my kids shoes."
0:39man walking away with bags again
A medium shot, mirroring the opening scene, shows the bald Black man walking away from the camera down the bright hallway, carrying the grey and white striped diaper bag and the blue dinosaur print backpack. He is wearing the light brown hooded sweatshirt and red sweatpants. The hallway is well-lit, with the white door and glass pane visible ahead. The text at the bottom states "I hear the bus so it's time to go."
0:41father and children leaving house
A medium shot captures the bald Black man holding hands with two young Black children as they prepare to exit through the front door. The man is wearing the light brown hoodie and red sweatpants, and white Skechers shoes. The first child, a girl with braided hair, wears a pink jacket and black leggings. The second child, likely a boy, wears a blue jacket and grey pants. Both children have their backpacks on and are wearing Skechers shoes (the girl in blue/purple, the boy in black/red). The front door is open, revealing a sunny outdoor scene with a suburban street. Long shadows are cast across the light wood-look floor from the bright sunlight. The text at the bottom says "go to sketchers.com or the retail store and check out yours today."
