0:00split screen worker and baby The scene opens with a split-screen composition. On the left, a medium shot shows a person of indeterminate gender, possibly South Asian, wearing a black shirt and white apron with blue gloves, diligently washing dishes in a commercial kitchen sink. Stainless steel surfaces and industrial equipment are visible in the background, illuminated by overhead fluorescent lights, creating a utilitarian and somewhat sterile atmosphere. On the right, a black and white close-up features an infant's head and upper body, wrapped in a blanket, with another baby's head partially visible in the foreground, suggesting a close bond or multiple infants. The lighting on the right is soft and diffused, highlighting the baby's delicate features. A large blue banner text overlay at the top reads "A new study shows raising the minimum wage" and at the bottom, "CAN DECREASE INFANT MORTALITY". Below this, smaller text reads "'EFFECTS OF U.S. STATE PREEMPTION LAWS ON INFANT MORTALITY,' SCIENCE DIRECT (2021)" and a white 'attn:' logo is in the top left.
0:03baby playing on blanket The scene shows a close-up of a happy baby, approximately 6-12 months old, with fair skin and light-colored hair, wearing a white and striped onesie. The baby is lying on its tummy on a dark purple textured blanket, actively playing with a pink ball and a green soft toy. The background is a brightly lit, domestic living room setting with a brown leather armchair, a light-colored carpet, and soft lighting indicating natural light from a window. The baby looks towards the camera with wide blue eyes and a curious, engaged expression, occasionally making small movements with its arms and legs. The camera maintains a stable, low-angle perspective, focusing entirely on the baby's playful interaction. Blue banner text at the bottom reads "saving more than 600 babies per year.", with a white 'attn:' logo at the top left.
0:08hands counting money The camera focuses on a close-up of two adult hands, one with slightly darker skin tone and the other lighter, rapidly counting stacks of U.S. $100 bills. The money is crisp and new. The background is dark and out of focus, with subtle hints of blurred blue and purple lights, creating a somewhat abstract and slightly dramatic feel. The lighting is soft but direct, highlighting the texture of the money and the movement of the hands. There's a white Amazon logo in the top left corner. A blue banner text overlay at the bottom reads "That's because higher wages can:". The hands move quickly, flipping through the bills, emphasizing the quantity of money being handled.
0:12mother and child in kitchen A medium close-up shot features a woman and a young child in what appears to be a bright, modern kitchen. The woman, with dark skin and dark hair, wears a yellow top and looks towards the left, perhaps at a counter or another person, with a gentle, caring expression. A young child, possibly a toddler with dark hair, is visible behind and slightly to the left of the woman, partially obscured but looking in the same direction. The background is softly lit by natural light, showing hints of kitchen appliances and a white refrigerator. The overall color palette is warm and inviting. A blue banner text overlay reads "LOWER FINANCIAL STRESS FOR MOMS". A white Amazon logo is in the top left. The camera is static, capturing the tender moment between the mother and child.
0:14pregnant belly cigarette extinguished This is a close-up, high-angle shot focusing on a pregnant woman's belly. The woman's torso, with her belly prominently rounded, is seen wearing a grey t-shirt adorned with small white star patterns. A hand with neatly manicured nails is holding a lit cigarette and extinguishing it in a black ashtray placed directly on the belly. The background is blurred, showing a warm, earthy tone, possibly a sofa or blanket. The lighting is soft and even, emphasizing the subtle texture of the skin and clothing. A blue banner text overlay reads "REDUCE MATERNAL SMOKING". A white Amazon logo is in the top left. The action of extinguishing the cigarette is the central focus, conveying a message about health choices during pregnancy.
0:17woman holding pregnancy test A close-up shot focuses on a woman's hand holding a pregnancy test. The woman has light brown, curly hair, and is wearing a light-colored top, possibly white or cream. The pregnancy test is white with a purple cap, and appears to show a positive result (two lines are subtly visible). The background is light and blurred, suggesting an indoor setting with diffused lighting. The focus is sharp on the test and the woman's hand, conveying a moment of personal significance or discovery. A blue banner text overlay reads "DECREASE TEENAGE PREGNANCIES". A white Amazon logo is in the top left. The camera is static, capturing the delicate detail of the hand and the test.
0:19ultrasound examination The scene is a medium shot in a medical setting, showing a pregnant woman lying on an examination table, getting an ultrasound. The woman has light skin and blonde hair, and is wearing a light-colored top. A medical professional, an East Asian woman with glasses and dark hair tied back, wearing pink scrubs, operates the ultrasound machine and points to the screen, which clearly displays a fetal ultrasound image. The screen is large and central in the frame, showing the internal view of the fetus. The lighting is bright and clinical, typical of a doctor's office. A blue banner text overlay reads "AND ALLOW FOR BETTER ACCESS TO MEDICAL CARE". A white Amazon logo is in the top left. The camera remains static, capturing the professional interaction and the medical technology.
An extreme close-up shot fills the screen with the face of a newborn baby. The baby has soft, dark skin and dark, wispy hair, with wide, curious eyes looking directly at the camera. One tiny hand is gently resting near its chin, suggesting a calm or pensive moment. The background is softly blurred, possibly a light-colored blanket or clothing, providing a gentle contrast to the baby's features. The lighting is soft and natural, emphasizing the baby's innocent expression and delicate skin texture. A blue banner text overlay reads "BEFORE AND AFTER THE BABY IS BORN". A white Amazon logo is in the top left. The camera is static, providing an intimate and touching portrait of the infant.
0:25group of mothers and babies The scene is a wide shot of a diverse group of mothers and their babies/toddlers, suggesting a playgroup or childcare setting. Several smiling women of various ethnicities are visible, holding or sitting with their infants. The babies and toddlers are active and playful, looking at the camera or interacting with toys. One toddler in a light blue shirt is prominently in the foreground, crawling towards the camera with a playful expression. The background is a brightly lit, clean indoor space, possibly a studio, with colorful toys scattered on the floor. The mood is joyful and energetic. A blue banner text overlay reads "But it's not just moms and babies who would benefit." A white Amazon logo is in the top left. The camera is static, capturing the lively group.
0:28subway worker at pos A medium shot captures a young man, appearing Caucasian, with a beard and a black cap, working at a point-of-sale (POS) system in what looks like a Subway restaurant. He is wearing a black uniform shirt and an apron. He is focused on the touchscreen, with his right hand hovering over it. In the background, another worker is visible behind the counter, and customers are faintly seen further back, indicating a busy fast-food environment. The lighting is bright and typical of a commercial eatery, with brick-patterned walls and menu boards visible. A white 'attn:' logo is in the top left corner, with the Amazon logo briefly appearing in the top right. The camera is static, observing the worker's diligent activity.
0:29family walking in park The scene shows a back shot of a family walking away from the camera through a park, or tree-lined street, under bright, natural daylight. A man, likely the father, is carrying a young child on his shoulders. The child, wearing a dark coat, has their arms outstretched in a playful manner, enjoying the ride. Another adult, possibly the mother, is walking alongside them. The trees lining the path are vibrant with yellow and golden autumn leaves, creating a warm and inviting atmosphere. The ground is covered with fallen leaves. The camera follows them with a slow, steady motion. A blue banner text overlay reads "Beyond relieving stress and improving general health,". A white Amazon logo is in the top left. The scene evokes a sense of peace and family bonding.
A close-up shot focuses on a medical device displaying a heart rate monitor. The screen of the device shows a fluctuating green line representing a heartbeat, along with numerical readings. The machine itself is white and grey with various buttons and dials, resting on a metallic stand. In the background, medical tubing and IV bags are partially visible, suggesting a hospital or clinic environment. The lighting is functional and somewhat cool, typical of a medical facility. A blue banner text overlay reads "raising the minimum wage can even reduce heart disease,". A white Amazon logo is in the top left. The camera is static, drawing attention to the critical function of the medical equipment.
0:35man in gym holding chest A medium shot in a gym setting shows an older Caucasian man, likely in his 60s or 70s, with short white hair, wearing a dark long-sleeved shirt and red shorts. He is standing by a weight rack, holding his chest with one hand, his face showing an expression of discomfort or pain, suggesting a heart-related issue. In the background, another person is seen working out, and large windows offer natural daylight, illuminating the modern gym equipment. The overall lighting is bright and clean. A blue banner text overlay reads "the leading cause of death in the U.S.". A white Amazon logo is in the top left. The camera is static, focusing on the man's physical distress.
0:38biden speaking at podium A medium shot captures Joe Biden, the current President of the United States, speaking passionately at a dark wooden podium. He is a Caucasian man in his late 70s, with short white hair, wearing a dark blue suit, a light blue shirt, and a striped tie. His left hand is raised to his face in a thoughtful or emphatic gesture, and his expression is serious and focused as he addresses an audience, though the audience itself is not visible. The background is a blurred, warm-toned auditorium or hall, with dark walls and subtle wooden architectural details. The lighting is bright, illuminating his face. A blue banner text overlay reads "The Biden administration is fighting for a $15/hour federal minimum wage." A white 'attn:' logo is in the top left. The camera is static, focusing on his delivery.
0:42hands exchanging coins A close-up shot focuses on two sets of hands, one lighter-skinned and one darker-skinned, interacting as if exchanging or receiving coins. The lighter-skinned hand is open, palm up, with a few small silver coins resting in it. The darker-skinned hand is shown dropping more coins into the palm. The background is brightly lit and out of focus, revealing a pattern of what looks like white bottles with green caps, possibly cleaning products or household items, stacked on shelves. The lighting is soft and even, drawing attention to the hands and coins. A blue banner text overlay reads "That's up from the current $7.25/hour, which was set in 2009." A white 'attn:' logo is in the top left. The camera is static, highlighting the symbolic exchange.
0:46masked workers looking at camera A medium close-up shot shows a female worker, appearing East Asian, wearing a light blue surgical mask and a white uniform shirt, looking directly at the camera with a calm, professional expression. She is positioned in the foreground, in sharp focus. Behind her, slightly blurred, is another worker, appearing African American, also wearing a mask and uniform, creating a sense of a shared, busy work environment. The background is somewhat indistinct but suggests a commercial setting, possibly a deli or butcher shop, with hints of red and yellow colors. The lighting is warm and inviting. A blue banner text overlay reads "It's time to pay workers so they can afford to lead healthier lives." A white Amazon logo is in the top left. The camera is static, capturing the workers' gaze.
0:50end card with credits The scene transitions to an end card with white text on a split background. The left side is a solid dark blue, creating a clear contrast for the text. The right side features a soft, out-of-focus background image of a baby's face, likely the same baby from an earlier scene, with warm, muted tones, evoking tenderness. The text on the blue background reads: "SHARE THIS VIDEO if you think it's time for all workers to make a living wage." Followed by "SOURCES GETTY IMAGES:" and a detailed list of video/image sources. Below that, it reads "ENTERTAINMENT THAT INFORMS" and production credits: "Produced By: Stan Okumura Edited By: Adam Murphy Executive Producer: Clare Stein". The text is clearly legible, arranged in a clean, professional layout. The camera is static.
0:55amazon call to action text The final scene is a static black screen with white text. The text is centrally aligned and reads: "We've seen the benefits of a $15/hr starting wage since 2018. Learn more about our position at AboutAmazon.com/15". Below this, in smaller text, it states "SPONSORED BY" with the white Amazon logo underneath. The minimalist design emphasizes the textual information and the call to action, providing specific details and reinforcing the brand's message. The lighting is absent as the screen is black, making the white text pop. The camera is static.
