0:00opening title card
A monochrome, vertically oriented frame displaying the Jack Daniel's Single Barrel 100 Proof logo and text on a solid black background. The text "Jack Daniel's" is at the top in a large, arched, serif font, followed by smaller text "UNIQUELY CRAFTED" and "HANDMADE BARRELS" flanking a stylized barrel icon in the middle. Below that, "SINGLE BARREL" is prominently displayed, followed by "100 PROOF" and then "TENNESSEE WHISKEY" within a decorative, swirling underline element. All text and graphics are in a light gray or off-white color, creating a stark contrast against the deep black. The overall mood is classic and premium. No camera motion, perfectly static.
0:01graphic transition barrel
A quick, dynamic graphic transition. The previous black background is now filled with highly stylized, almost three-dimensional text elements of "Jack Daniel's" zooming rapidly towards the viewer, distorting and blurring as they pass. In the very center, within a white outline of a barrel, a brief, monochrome image appears, showing what looks like a person's tattooed arm. The visual effect is fast-paced and energetic, creating a sense of movement and excitement. The predominant colors are stark black and white/gray.
0:02hands on barrel
A tight close-up shot, in black and white, focuses on a pair of hands gently touching the top of a wooden whiskey barrel. The barrel's surface is rough and textured, with the words "JACK DANIEL'S" visibly carved or branded into the wood. The hands appear to be a person's, with visible skin texture, possibly wearing gloves or showing some wear. The lighting is soft but directional, highlighting the texture of the wood and the hands, creating subtle shadows. The background is dark and out of focus, emphasizing the barrel and hands. The overall atmosphere is one of craftsmanship and tradition.
0:02split screen barrel room and pour
A dynamic split-screen composition in black and white, featuring text in the center: "A SIP AS UNIQUE". The text is large, white, and sans-serif, acting as a central divider. The top frame shows a wide shot of a man in a dimly lit barrel aging room. He is positioned near a large stack of barrels, extending his arm towards one. Light streams in from a window on the right side of the frame, creating dramatic contrast and highlighting dust motes in the air. The room appears rustic and full of shelves or racks holding numerous dark barrels. The bottom frame presents a medium shot of a man pouring liquid from a small, ornate tap on a larger wooden barrel into a glass placed on a small wooden table. He is wearing what appears to be a work shirt and has a short beard. The lighting here is also dramatic, with highlights on the liquid and glass. Both scenes depict elements of whiskey production and appreciation, linked by the central text.
0:04split screen pouring and disclaimer
A two-part split-screen composition, in black and white, with prominent white text in the center: "AS THE BARREL ITSELF". The top frame features a medium-close shot of a clear glass bottle of Jack Daniel's whiskey being tilted to pour its contents into a clear, short tumbler glass filled with ice cubes. Two hands are visible: one holding the bottle, and another holding the glass. The liquid is clearly visible as it streams into the glass, splashing slightly on the ice. The background is dark and out of focus, making the pouring action the focal point. The bottom frame displays a block of Korean text, which appears to be a legal disclaimer or promotional message, rendered in a smaller, white sans-serif font against the black background. The text is dense and occupies a significant portion of the lower screen. The scene combines the sensory experience of pouring whiskey with necessary legal information, maintaining the monochrome aesthetic.
0:07product shot and call to action
A striking, full-frame product shot of a Jack Daniel's Single Barrel whiskey bottle. The bottle is rendered in full color, showcasing its deep amber liquid, clear glass, and the distinct gray-and-white label with "Jack Daniel's Single Barrel" text. It stands centrally on a solid black background. Above the bottle, the large, arched "Jack Daniel's" logo in white is present, matching the initial title card. Below the bottle, in white sans-serif text, is the call to action: "DISCOVER IN DUTY FREE". At the very bottom, a smaller block of Korean disclaimer text is also present in white. The lighting is clean and professional, highlighting the bottle's features. The overall effect is premium and direct, clearly presenting the product and its availability.
