0:00rv truck driving mountains text overlay
The scene opens with a wide shot of a white Ford F-450 pickup truck, towing a large fifth-wheel RV (Cougar brand), driving away from the camera on a two-lane asphalt road. The road curves slightly to the left, with green grass and scattered evergreen trees lining both sides. In the background, majestic snow-capped mountains (resembling the Grand Tetons) rise under a bright, clear blue sky with sparse white clouds. The overall lighting is bright and natural, indicating daytime. White, prominent text overlays the scene, initially showing "LOOKING TO SELL YOUR RV?" and then fading to display dollar signs "$$$$$$" animated across the bottom of the screen. The color palette is natural, dominated by the greens of the landscape, the white and grey of the RV and truck, and the blue of the sky and text.
0:01overhead people entering camping world
This overhead shot captures a modern commercial building, likely a 'Camping World' store, with its name partially visible as 'WORLD' on the facade. The building features white walls, blue trim on the canopy over the entrance, and large glass doors. Two RVs are parked in the asphalt lot in front of the building: a beige Class C motorhome on the left and a white travel trailer on the right. A group of three people, appearing to be a family, walks from the Class C motorhome towards the building's entrance. Simultaneously, a man in dark attire walks from the entrance towards a woman in a black shirt, who is standing near the white travel trailer. The lighting is bright and even, casting minimal shadows, typical of midday. The overall impression is one of a busy, welcoming RV dealership.
0:02camping world entrance handshake
This medium shot frames the entrance of a 'Camping World' dealership, characterized by a rustic lodge-style facade made of dark wood and stone. The large 'CAMPING WORLD' sign is prominently displayed in white letters above the main entrance. A blue feather banner with 'CAMPING WORLD' text stands to the right of the entrance. In the foreground, a modern white travel trailer is parked to the left. The scene is brightly lit by natural daylight, creating clear visibility without harsh shadows. Two individuals are shaking hands near the entrance, symbolizing a successful transaction or greeting. The overall color palette features the dark browns of the building, the white of the sign and RV, and the vibrant blue of the banner, set against a clear blue sky.
0:04animated rv graphics text overlay
This scene transitions to an animated graphic display with a split screen. The top portion features a dark navy blue background with a thick red horizontal line separating it from the lower half. White, bold, capitalized text dynamically appears and disappears on the navy background, stating: 'MOST MONEY FOR YOUR RV' and then 'OR $1,000'. The lower half of the screen has a light beige background, featuring a large, faded grey dollar sign as a watermark. Various RV models are introduced one by one, appearing to 'pop up' and rotate slightly within the dollar sign outline. These include a small white travel trailer, a large white fifth-wheel RV with slide-outs extended, and a white Class C motorhome. The animation is clean and professional, focusing on product display and monetary incentives. The lighting is uniform, as expected for a graphic, with clear and sharp outlines for all elements.
0:08rv service center customer greeting
A medium wide shot captures a brightly lit outdoor scene in front of an 'RV SERVICE CENTER'. The building is a grey commercial structure with a large, visible sign bearing the facility's name in white letters. A white Class C motorhome, branded 'Coleman', is prominently parked in the asphalt lot. A Caucasian man, appearing elderly, stands to the left of the RV, while a Caucasian woman, also appearing elderly, in a plaid shirt and khakis, reaches out to shake hands with a Black woman, likely an employee, dressed in a black top and pants, who stands to the right. The lighting is natural and clear, suggesting a sunny day with minimal shadows. Other people are visible in the background, suggesting a busy environment. The overall color palette is muted, with the white RV standing out against the grey building and asphalt.
0:10overhead woman entering camping world
This overhead shot captures the main entrance of a large 'CAMPING WORLD' dealership building, constructed with a rustic, lodge-like aesthetic featuring dark wooden beams and stone accents. The building's name is prominently displayed in large white letters above the entrance. The paved area in front of the entrance is delineated by blue bollards, guiding traffic or pedestrians. A single Caucasian woman with light hair, dressed in a green shirt and jeans, is visible pushing a small blue and white cart towards the entrance. To the left, a blue feather banner with 'CAMPING WORLD' text is visible. The lighting is bright and even, casting subtle shadows, suggesting a sunny day. The overall impression is welcoming and professional, with the architectural details of the building being a key visual element.
0:12camping world logo screen
The scene transitions to a static, dark navy blue background. Centered prominently on the screen is the 'CAMPING WORLD' logo in bold, white, sans-serif uppercase letters, with the registered trademark symbol '®' to the upper right of 'WORLD'. Below the main logo, in smaller, white, sans-serif text, is the website address 'CampingWorld.com'. The lighting is uniform and digital, with sharp, clear text against the dark background. The color palette is stark and simple, focusing on brand identity with dark blue and white.
