0:00food distribution initial The scene opens with a medium shot of two older individuals, a man and a woman, standing side-by-side. Both are wearing white protective face masks, covering their mouths and noses. The man, positioned slightly to the left, wears a light-colored striped polo shirt, while the woman wears a dark striped shirt. They are behind a metal shopping cart which holds a large, open cardboard box filled with various food items like bread rolls and packaged goods. The background is slightly blurred but shows green foliage from trees and hints of a light-colored building, suggesting an outdoor or community setting. A vibrant blue graphic overlay partially covers the scene, featuring animated hand-drawn white and yellow heart shapes and lines. Prominently displayed is a yellow text overlay that reads "Alimenta más que el Hambre" (Feeds more than Hunger), with "Hambre" in a larger, stylized white font. The lighting is bright and even, typical of an overcast day or shaded outdoor area, casting soft shadows.
0:02food distribution action split This scene features a dynamic split screen, with a vibrant blue graphic overlay creating a diagonal division. The left side shows an individual, whose age is indeterminate due to a green hooded jacket and white face mask, pushing a red and black child's wagon or small cart. They are on a paved surface, moving away from the camera, with a blurred background suggesting an outdoor food distribution event, complete with tables and other people. The right side features a circular inset of the woman from the previous scene, still wearing her white mask and holding the food box, maintaining her direct gaze. Animated yellow heart shapes and scribbled lines overlay the blue graphic, adding a playful and hopeful touch. A yellow text overlay reads "Alimenta la" (Feeds the), followed by "ESPERANZA" (Hope) in large, stylized white letters, reinforcing a positive message. The overall lighting remains bright and natural, consistent with the initial outdoor setting.
0:04animated products The scene transitions to a fully animated graphic set against a vibrant, solid blue background. Several stylized, colorful boxes and containers, representing common grocery items like cereal boxes and jarred goods, are depicted in various shades of yellow, green, orange, and blue. Each animated product features a small white label with the text 'FIGHT HUNGER SPARK CHANGE' accompanied by a star and fork icon, indicating its participation in the program. Small white stars and sparkly particles subtly float and drift around the animated products, adding a magical or hopeful touch. A white text overlay at the bottom reads: "Compra un artículo participante" (Buy a participating item). The camera maintains a static, eye-level perspective, providing a clear view of the animated elements. The lighting is digital and bright, ensuring high contrast against the blue background, highlighting the product icons and call to action.
0:07animated shopping cart This scene continues with an animated graphic on the same vibrant blue background. A clean, white outline of a shopping cart appears, initially empty. As the scene progresses, the stylized, colorful boxes and containers from the previous scene—featuring the 'FIGHT HUNGER SPARK CHANGE' label—animate and drop into the shopping cart, filling it up. The same subtle white stars and sparkly particles continue to float around, enhancing the magical effect. A white text overlay at the bottom reinforces the call to action, stating: "o dona en Walmart, en la tienda" (or donate at Walmart, in store). The camera maintains a static, centered perspective, allowing the animated filling of the cart to be the primary focus. The digital lighting is consistent, providing clear visibility of the white outline and colorful product graphics against the deep blue, creating an engaging visual prompt for viewers.
0:09animated smartphone donation The scene continues with an animated graphic against the vibrant blue background. A white outline of a smartphone emerges into view, positioned centrally. The phone's screen displays a stylized user interface, including a small shopping cart icon at the top and a prominent, rectangular blue button towards the bottom, labeled "DONAR" (Donate) in bold white letters. Subtle white stars and sparkly particles continue to animate and float around the phone, suggesting a digital and interactive experience. A white text overlay beneath the phone reads: "o en línea," (or online,). The camera remains static, providing a clear, eye-level shot of the animated smartphone. The digital lighting creates sharp contrast, emphasizing the blue button and white outlines, guiding the viewer's attention to the online donation option. The overall design is clean and highlights ease of digital interaction.
0:10final message blue background This scene presents a full-screen, vibrant blue background, consistent with the branding seen throughout the video. Numerous small, white and yellowish glowing particles or 'confetti' elements gently fall downwards across the entire frame, creating a soft, celebratory, or ethereal effect. Centered on the screen is a white text overlay that reads: "para ayudar a conseguir comida en nuestra comunidad." (to help get food in our community.) The text is presented in a clean, legible sans-serif font. The camera remains static, offering an unobstructed view of the animated particles and the impactful message. The digital lighting is even and bright, making the white text and particles stand out clearly against the deep blue, conveying a hopeful and unifying call to collective action.
0:11end card logos cta The final scene features a solid, vibrant blue background. White text appears centrally, reading: "Desliza para ayudar a conseguir comida." (Swipe to help get food.). Above this call to action, various brand logos and text elements animate into view. Initially, the white text "hogar" appears alongside the iconic yellow Walmart 'spark' logo and a small 'FIGHT HUNGER SPARK CHANGE' logo. These then transition, with 'hogar' and the small 'FIGHT HUNGER' logo disappearing, to reveal the full 'Walmart' text logo with its yellow 'spark' on the left, next to the 'FIGHT HUNGER SPARK CHANGE' logo on the right. The camera is static, focusing on the clear presentation of the branding and the concluding call to action. The digital lighting is consistent, providing a crisp and clear display of the white and yellow elements against the blue, effectively finalizing the campaign message and brand association.
