0:00surprise cake cut
A medium shot captures a white round cake adorned with white sprinkles covering its sides and top. The top of the cake also features small dollops of white frosting, each topped with a few colorful sprinkles and tiny chocolate pieces. The cake rests on a marble-patterned cake stand, positioned in the center of the frame against a muted, light beige tiled wall background. As a golden cake knife slices into the cake, a cascade of vibrant, multi-colored candies, including small chocolate balls, sprinkles, and white spherical candies, spills out from the center, creating a surprising and delightful effect. The lighting is bright and even, highlighting the cake's texture and colorful interior. The overall color palette is dominated by white, beige, and the bright, playful colors of the sprinkles and candies. 'first slice surprise' is prominently displayed in white text at the top of the frame, and the 'edible' logo is at the bottom left.
0:02cake slice serve
A medium close-up shot focuses on a single slice of the white sprinkle cake, identical in appearance to the cake from the previous scene, featuring white frosting, colorful sprinkles, and chocolate pieces on its top. The slice is held gently by a golden cake server, being carefully lowered onto a plain round gray ceramic plate. The background is a uniform, light beige countertop with subtle speckles, creating a clean and neutral setting. As the slice lands on the plate, a few loose sprinkles tumble onto the plate, adding to the visual appeal. The lighting is soft and natural, illuminating the cake slice and plate clearly. The 'first slice surprise' text is still visible at the top, and the 'edible' logo is at the bottom left, maintaining brand continuity.
0:04edible logo reveal
The scene transitions to a stark white background, providing a clean canvas. A small, simplified red icon of a flowerpot with flowers (representing the 'edible' brand) appears in the center of the frame. This icon then animates to the left as the word 'edible' in bold, lowercase red sans-serif font appears next to it. Subsequently, '.com' and a small registered trademark symbol appear to the right of 'edible', completing the brand's web address and official logo. The animation is smooth and linear, emphasizing clarity and brand recognition. The lighting is uniform and bright, characteristic of a clean digital presentation. The color palette is minimalist, featuring only bright white and a distinct red.