0:00host introduction with book
The scene features a medium shot of a man with short dark hair and a dark gray t-shirt, standing in a modern kitchen setting. He is smiling broadly and looking directly at the camera, with a black book titled 'THE WOK' placed on a wooden countertop in front of him. His hands rest on the book, revealing brightly colored nail polish (yellow and pink). The background shows a pegboard with various kitchen tools and shelves with kitchenware, creating a functional and organized aesthetic. Overhead lighting illuminates the scene, creating soft highlights on the man's face and shoulders. The dominant colors are muted grays, whites, and wood tones, with pops of color from the nail polish and kitchen tools. White text overlays introduce the man as 'Kenji López-Alt' and 'NYT bestselling author of The Wok'.
0:02close up cookbook
A close-up shot focuses on the cover of the black hardcover cookbook titled 'THE WOK: Recipes and Techniques' by J. Kenji López-Alt. The book features a graphic of a stylized wok with steam rising. A gold circular seal on the cover indicates a 'BEARD FOUNDATION 2022 AWARD WINNER'. The book rests on a light wooden surface, with the man's hands visible on the book, showcasing his brightly painted yellow and pink fingernails. The lighting is soft and even, highlighting the texture of the book cover. The color palette is dominated by black, white, and gold, with the vivid nail polish adding a touch of personality. The text 'wrote the book on the wok' appears at the bottom of the screen.
0:04host talking about wok experience
The scene returns to a medium shot of the man, now seated at a wooden counter, leaning forward with his hands clasped on 'THE WOK' cookbook, which is still in front of him. He is wearing the same dark gray t-shirt and has the colorful nail polish. He maintains eye contact with the camera and is speaking. The background remains the same modern kitchen setup with pegboards, shelves, and various kitchen items like a wok and containers. The lighting is consistent, providing a clear view of the subject and his surroundings. The overall atmosphere is informative and friendly. The text 'the same exact carbon steel wok at home for over twenty years' appears at the bottom as he speaks.
0:08animated wok problems list
The scene displays an animated graphic on a white background with a subtle light blue grid pattern, resembling graph paper. A black outline drawing of a carbon steel wok is centered at the bottom of the screen, labeled 'CARBON STEEL WOK' in red handwritten-style text. Around the wok, various handwritten-style red text points out common issues with traditional woks: 'REQUIRES SEASONING', 'FOOD STICKS', 'MUST BE FLAT BOTTOM', and 'RUSTS EASILY'. The text 'but I did wish that a few things were a little bit different' appears at the bottom. The overall aesthetic is clean, minimalistic, and illustrative, using a limited color palette of white, black, and red.
0:11animated wok design process
The scene transitions to another animated graphic on a white background with a subtle light blue grid pattern. A wireframe 3D model of a wok with a lid is initially shown, gradually transitioning into a solid gray 3D model. The wok features a long handle and a smaller loop handle on the opposite side, with a transparent lid. In the top section of the screen, a row of colorful digital design icons or tools is visible, suggesting a design software interface. Two large, blurry, pastel-colored circles (one green-blue, one orange-yellow) are subtly overlaid in the corners. The text 'So I started working with the team at Our Place to explore some ideas,' appears at the bottom of the screen. The scene depicts a modern, technical design process.
0:14product shot wok on stove
A product shot presents the finished wok in a real kitchen setting. The black carbon steel wok with a wooden handle and a glass lid with a black handle is positioned centrally on a modern gas stovetop. The camera is positioned at eye-level, slightly above the stovetop, looking across the wok towards a blurred kitchen counter in the background. Various kitchen items like glasses, bottles, and small dishes are visible in the soft-focus background, adding to the domestic ambiance. The lighting is soft and natural, emphasizing the wok's sleek design and material. The color palette is natural, featuring black, wood tones, and muted kitchen colors. The text 'and eventually we arrived at the wok that finally felt right to me.' appears at the bottom.
0:18wok material text overlay
A close-up, abstract shot of the wok's interior surface fills the frame, showing a dark, smooth, slightly reflective material. The surface appears to be carbon steel with a subtle texture. Soft, diffused light creates a gradient effect across the surface, with a brighter area towards the upper center, suggesting a light source. White text overlaid on the dark background reads 'Breakthrough super-nitrided carbon steel'. Below this, smaller white text states 'It's harder than regular steel'. The visual emphasizes the material quality and technological aspect of the product.
0:20eggs cooking in wok
An extreme close-up shot shows two fried eggs cooking directly in the black carbon steel wok. The wok is placed on a gas stovetop, with vibrant blue flames from the burner visible beneath. The eggs have perfectly set white and bright yellow yolks, sizzling in a small amount of oil. The wok's dark, slightly textured surface contrasts with the bright colors of the eggs and flames. The lighting is natural and highlights the cooking process. White text overlays indicate 'Arrives pre-seasoned and ready to cook' and 'it requires no seasoning, and it's basically nonstick right out of the box.'. The scene emphasizes the non-stick and ready-to-use properties of the wok.
0:23serving eggs from wok
A close-up shot captures the moment two perfectly fried eggs are being transferred from the wok into a warm, yellow-brown bowl filled with fluffy white rice. The wok, held by an unseen hand, is tilted slightly to allow the eggs to slide gracefully onto the rice. The vibrant yellow yolks and white egg parts stand out against the white rice and the earthy tones of the bowl. The wooden surface below the bowl adds a rustic touch. The lighting is bright and clear, highlighting the food's freshness and appeal. The text 'right out of the box.' is visible at the bottom.
0:24tossing chicken and vegetables
A dynamic close-up shot shows a hand, wearing a light green towel or oven mitt, skillfully tossing a colorful stir-fry of chicken pieces, red bell peppers, peanuts, and green onions in the black carbon steel wok. The food is airborne in the wok, demonstrating the pan's capacity and the ease of tossing. The wok is on a stovetop, with the gas flames subtly visible. The colors of the ingredients are vibrant and fresh, indicating a healthy and delicious meal. The lighting is bright and focused on the action. The text 'We designed this wok for optimal tossing' is overlaid at the bottom of the screen.
0:25tossing noodles in wok
This dynamic close-up shot features a different stir-fry, focusing on noodles, green onions, and other vegetables being vigorously tossed in the black carbon steel wok by an unseen hand. The golden-brown noodles and green ingredients are lifted high in the air within the wok, illustrating the wok's design for efficient tossing. The wok sits on a dark stovetop, and the lighting is bright and focused on the food. The color palette is dominated by the golden hues of the noodles and the fresh greens of the vegetables. The text 'and it can be heated' is overlaid.
0:26mixing noodles with chopsticks
An intimate close-up shot shows a hand, with a yellow painted fingernail visible, using two wooden chopsticks to mix and lift a tangle of golden-brown noodles and green vegetables in the black carbon steel wok. The chopsticks are gracefully intertwining with the food, demonstrating precision and control. The wok's dark surface provides a stark contrast to the light-colored noodles and vibrant green elements. The lighting is bright and focused on the mixing action, highlighting the texture of the noodles. The text 'and it can be heated' is present at the bottom of the frame.
0:27extreme close up tossing noodles
This extreme close-up focuses intensely on a large amount of stir-fried noodles and green vegetables being tossed high into the air within the black carbon steel wok. The food forms an arch, captured mid-air, emphasizing the light weight and design for tossing. The motion is dynamic and quick. The blurred background shows the kitchen environment, indicating the action is happening on a stovetop. The lighting is bright, illuminating the texture and sheen of the noodles. The dominant colors are the golden-brown of the noodles and the fresh green of the vegetables. The text 'to true stir fry temperatures.' is displayed at the bottom of the screen.
0:28man heating wok with torch
A medium shot captures the man, wearing a light green apron over a gray t-shirt, standing in a kitchen and holding a culinary torch. He is using the torch to apply direct flame to the inside of the black carbon steel wok, which is placed on a gas stovetop. Smoke and heat haze rise from the wok. The background features white shelves with various kitchen items, maintaining the modern kitchen aesthetic. The lighting is bright and overhead, casting soft shadows. The man's expression is focused, demonstrating the high heat capability of the wok. The text 'temperatures.' is visible.
0:29wok on gas stove with checkmarks
A close-up shot focuses on the black carbon steel wok sitting on a gas stovetop, with blue flames emanating from the burner beneath it. A hand, gloved or holding a towel (light green), supports the wok's wooden handle. White text overlays with checkmarks appear on the dark surface of the wok: 'Gas', 'Electric', and 'Induction', indicating its compatibility with different stove types. The lighting is direct, creating reflections on the wok's surface and highlighting the blue flames. The background is slightly blurred, showing more of the kitchen environment. The text 'It's stable on gas, electric and induction.' is displayed.
0:31high heat cooking with flames
An intense close-up shot showcases stir-fried meat or vegetables (possibly mushrooms or thin slices of meat) being cooked in the black carbon steel wok over extremely high heat. Large, vibrant orange and yellow flames erupt from the food inside the wok, indicating an active stir-frying process. A culinary torch, similar to the one used by the host, is visible at the top, directing additional flame into the wok. Thick white smoke or steam billows upwards from the cooking food. The wok sits on a gas burner with visible blue flames. White text overlays indicate 'Safe up to 750°F on the stovetop' and 'Built for high heat, up to 750 degrees Fahrenheit'. The scene conveys extreme heat capability and professional-level cooking.
0:33host final statement with wok
The scene returns to a medium shot of the man, now wearing a rust-orange colored t-shirt, standing in the kitchen. He is smiling and gesturing towards the black carbon steel wok with its glass lid and wooden handle, which is placed on the stovetop in front of him. A small brown ceramic dish is on the counter to his right. The background features white shelves with neatly arranged kitchen items, including glasses, bowls, and bottles. The lighting is bright and even, highlighting his warm expression. The overall mood is positive and conclusive. He speaks the text 'If I could only have one pan in my kitchen, this would be it.'.
0:36product title card light green
A static title card displayed on a soft, light green background. The brand name 'Our Place' is presented in white, stylized serif font at the top. Below it, 'KENJI LÓPEZ-ALT' appears in a bold, sans-serif font, with 'LÓPEZ-ALT' in a slightly lighter, almost transparent effect, giving it a subtle gradient. Below the name, 'CARBON STEEL WOK' is written in a clean, all-caps sans-serif font. The color palette is minimalistic, using only white text on a pastel green background, creating a clean and modern aesthetic.
0:37product title card dark green with benefits
A static title card displayed on a solid, darker shade of olive green background. The brand name 'Our Place' is presented in white, stylized serif font at the top. Below it, 'KENJI LÓPEZ-ALT' appears in a bold, sans-serif font, with 'LÓPEZ-ALT' in a slightly lighter, almost transparent effect. Below the name, 'CARBON STEEL WOK' is written in a clean, all-caps sans-serif font. In the lower third of the screen, three white icons with corresponding text describe product benefits: a box icon with 'Free Shipping', two arrows in a circle with 'Free Returns', and the number '100' with '100 Day Trial'. The consistent use of white text against the dark green background maintains a clean, professional, and trustworthy brand image.
