0:00man standing by car The scene opens with a medium full shot of a man standing confidently in front of a sleek, light grey BMW iX SUV. The camera is static, capturing the man from just below the knees up. He is positioned slightly to the right of the frame, facing forward with a slight tilt towards the camera. The BMW iX takes up the left side of the frame, showcasing its front grille and part of its headlights. In the background, a modern building with grey siding and dark windows is visible, partially obscured by green trees under an overcast sky, suggesting soft, natural lighting. The overall color palette is muted, dominated by greys, tans, and natural greens. The man makes subtle, rhythmic hand gestures as he speaks, conveying a sense of thoughtful delivery. White text overlay at the bottom reads: 'Time is real.'
0:02man close up talking This is a close-up shot of the man's face, focusing on his eyes and the upper part of his beard. The lighting remains soft and natural, highlighting the texture of his skin and beard. His eyes are bright and engaged, looking directly or slightly off-camera. He is speaking, and his mouth is in motion. The background is blurred, showing indistinct shapes of the car and building. The primary action is the man delivering his lines with a sincere expression. White text overlay at the bottom reads: 'We can't rewind it.'
0:03man extreme close up An extreme close-up shot focuses tightly on the man's mouth, chin, and the lower part of his nose and beard. The framing is very tight, cutting off the top of his face and showcasing the details of his facial hair and lips as he speaks. The lighting emphasizes the contours of his face and the texture of his beard. The background is completely out of focus, creating a shallow depth of field that keeps all attention on his speaking mouth. White text overlays appear, first 'You're never too old' and then 'to set a new goal,' appearing below it.
0:05man gesturing wide The camera pulls back to a medium shot, showing the man from the waist up. He stands with an open posture, both arms extended slightly upwards and outwards, palms open, in an expressive, almost rhetorical gesture. He is looking slightly upwards and to the side, as if addressing a wider audience or reflecting. The background clearly shows the modern grey building with its large windows and a subtle reflection of the sky, with the BMW iX partially visible to his right. Lush green trees line the top of the frame. The lighting remains soft and even. The action is dynamic, highlighting the man's animated delivery. White text overlay at the bottom reads: 'or dream a new dream.'
0:07man close up dream This scene is another close-up of the man's face, similar to the previous close-up, but with a slightly different facial expression, appearing more focused and direct. His eyes are bright and engaging, and his mouth is in motion as he speaks, reinforcing the message. The background is blurred, maintaining focus on his face. The soft, natural light illuminates his features. White text overlay at the bottom reiterates: 'or dream a new dream.'
0:08bmw suv in front of house A wide, static shot frames the light grey BMW iX SUV parked centrally in front of a contemporary grey building with a garage. The building has clean lines, large dark windows, and a garage door with horizontal paneling. To the left, a dark-colored SUV is partially visible, while to the right, another dark vehicle's front is barely seen, creating a sense of a premium driveway. Green trees are visible at the top of the frame, adding a touch of nature to the modern architecture. The ground is dark, possibly wet asphalt. As the scene progresses, multiple lines of white text overlays appear sequentially: 'BMW CERTIFIED PRE-OWNED', 'ADDITIONAL 3 YEARS_ROADSIDE_ASSISTANCE', and 'BMW CERTIFIED WARRANTY'. A copyright notice, '©2023 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.', is displayed at the bottom.
0:11man leaning on car talking The scene returns to a medium shot of the man, now casually leaning against the front of the light grey BMW iX SUV. He is positioned to the left of the car's grille, with his right elbow resting on the hood. He gestures with his left hand as he speaks, maintaining a confident and relaxed demeanor. The background shows the same modern grey building and trees, slightly out of focus. The lighting is consistent, providing a soft, even illumination. White text overlay at the bottom reads: 'It's Common Sense.'
The final scene is a clean, static black screen featuring the iconic BMW logo centrally placed. Below the logo, white text reads 'BMW CERTIFIED' in a larger font, followed by 'EXCLUSIVELY AT YOUR LOCAL BMW CENTER' in a smaller font. This serves as a clear brand call to action and closing statement. The scene is minimalist, focused solely on brand identity and message.
