0:00intro text animation
The scene opens with a dynamic animated graphic on a pure black background. Bold, white, sans-serif text, 'WHOOP 5.0' and 'ALWAYS ON,' scrolls rapidly and diagonally across the screen, appearing from the top left and bottom right, partially obscured by solid black bars that intersect the screen diagonally. The 'WHOOP' logo, a distinctive stylized white text with a slight upward curve, appears prominently in the center of the screen, initially slightly smaller and then quickly expanding to a larger size. Below the central logo, a subtitle 'With WHOOP,' fades in. The overall color palette is stark black and white, creating a modern and clean aesthetic. The movement is quick and energetic, setting a dynamic tone for the video and introducing the brand.
0:01writing journal close up
A close-up shot focuses on the hands and forearms of a male subject. He is seated on a light-colored, possibly beige or off-white, textured couch or blanket, implied by the soft, woven fabric visible in the background. His right hand holds a pen, poised over an open journal or notebook, which has cream-colored pages. His left wrist prominently displays a sleek, silver-grey WHOOP fitness tracker, its rectangular face and subtle texture clearly visible. The lighting is soft and natural, coming from an unseen window to the right, creating gentle highlights on his skin and the device, and a warm, inviting atmosphere. The depth of field is shallow, blurring the surroundings and emphasizing the hands and the action of writing, suggesting a moment of reflection or planning.
0:02man drinking water
A medium close-up shot captures an adult male in profile, facing right, as he takes a sip of water from a clear glass. His eyes are closed, suggesting focus or contentment after an activity. He is wearing a dark, sleeveless athletic top, revealing well-defined arm muscles. A vibrant coral or orange-red WHOOP fitness tracker with a matching band is clearly visible on his left wrist, standing out against his skin. The background is softly blurred, showing hints of an indoor setting with warm backlighting from the upper right, possibly indicating natural sunlight through a window. The light creates a strong highlight on his forehead and the side of his glass, contributing to a clean, active, and refreshing mood, emphasizing hydration post-workout.
0:03screen recording app ui
This scene is a screen recording or animated graphic of a mobile application interface displayed on a pure black background. Initially, a chat conversation is shown, starting with a message from 'W' (the WHOOP logo in a purple circular icon) saying 'Hello Taylor! Checking in on how you're feeling after being sick.' A user reply bubble, 'Definitely making progress. Help me build my week to keep feeling go,' appears below. Following this, the interface transitions to display a 'Metrics' section. This section features a 'Sleep Consistency' progress bar with a dark background, showing '61% 30-DAY AVG' and '66% THIS WEEK'S TARGET' with color-coded labels (Poor, Sufficient, Optimal) indicating performance. Text 'Here's something new that could work...' appears above the metrics. The overall design is clean, minimalist, and dark-themed, characteristic of a health tracking app, with clear, readable white text and subtle blue and green accents. The scene conveys personalized feedback and actionable insights.
0:04whoop age animation dark
The scene presents an animated graphic on a deep black background. A circular pattern of glowing, ethereal light blue particles emanates outwards from the center, creating a dynamic, almost cosmic effect. In the center of this swirling light, large white sans-serif numbers '34.5' are displayed, followed by the text 'WHOOP AGE' directly below it. Further below, in smaller, bright green text, it initially states '0.1 years younger,' which then rapidly changes to '5.5 years younger' as the central numerical value quickly decreases to '29.1', suggesting improvement. The surrounding particles appear to react to the change, perhaps intensifying or moving faster, emphasizing the transformation. The overall impression is one of progress and vitality, with the dark background making the luminous text and particles stand out prominently. The text 'and build lasting momentum.' appears at the bottom of the screen.
0:06gradient bars animation
This is an abstract animated graphic on a solid black background. Eight vertical, rectangular bars are aligned horizontally across the screen, evenly spaced. Each bar transitions independently, moving from a very dark gray shade on the left to progressively lighter shades of gray and white towards the right. The transition is smooth and continuous, creating a gradient effect across the sequence of bars. The animation shows the bars cycling through different shades, often moving from a very dark shade to a bright white, suggesting a progression or a visual representation of data points increasing. The minimal color palette of black, white, and grays provides a sleek, modern, and analytical feel. The text 'So that one win at a time' appears at the bottom of the screen, linking the visual progress to personal achievements.
0:07yoga with ui overlay
A medium shot captures an adult male in the middle of a yoga pose, specifically a lunge or warrior variation, with his torso slightly turned and his gaze directed upwards and to the right. He is positioned indoors, in what appears to be a modern, minimalist space with concrete or light grey walls and abundant natural light streaming in from large windows on the right, creating bright highlights and a slightly overexposed, airy look. He wears a dark sleeveless top. Overlayed on the bottom left of the screen are two dark, sleek UI boxes: one showing '11.1 YOGA' with a small human icon, and another below it displaying 'CARDIO' and 'MUSCULAR' on a horizontal slider with percentages (20% Cardio, 80% Muscular). As the scene progresses, the 'YOGA' metric updates to '11.2' and the percentages on the slider adjust to '30% Cardio, 70% Muscular,' demonstrating real-time tracking. The text 'you make progress.' appears at the bottom, followed by 'With a distraction-free design'. The scene effectively combines real-world activity with digital data visualization, highlighting integrated fitness tracking.
0:09product animation battery
This scene features an animated graphic of the WHOOP fitness tracker on a soft, light greenish-blue gradient background, creating a serene and clean aesthetic. The device initially appears as a transparent 3D model, revealing its intricate internal components, including a glowing yellow battery, with the text '8+ days of battery life' displayed next to it. The camera then smoothly rotates around the device as it gradually renders into its solid, external black form, showcasing its sleek design. A small, bright green light becomes visible on its top surface, indicating activity or status. The text updates dynamically to '14+ days of battery life', emphasizing significant product improvement. The animation highlights the product's advanced features and enhanced battery performance in an engaging way, transitioning from a technical internal view to the polished user-ready external appearance. The text 'and more power than ever.' appears at the bottom, reinforcing the message.
0:11outdoor jogging medium shot
A medium shot captures an adult male jogging outdoors in a bright, sunny, arid environment. The background suggests a desert or dry, mountainous landscape with sparse, brown vegetation and light-colored, dusty terrain under a clear, bright sky, conveying a sense of vastness. The sun is positioned high, casting minimal shadows and creating a soft, warm glow that gives the scene a slightly dreamlike or energetic feel. The man is wearing a white short-sleeved t-shirt and dark green athletic shorts. He is running with a steady, determined pace, his head held high, looking slightly to the left. His white t-shirt appears somewhat damp from exertion, clinging slightly to his chest. A WHOOP fitness tracker is visible on his left wrist, though its color is indistinct due to the bright lighting. The scene evokes a sense of active lifestyle, endurance, and connection with nature, showcasing the product's utility in various challenging environments. The text 'See where WHOOP can take you.' appears at the bottom.
0:13outro logo cta
The final scene displays the 'WHOOP' logo prominently in white, sans-serif text in the center of the screen. Below the logo, the call to action 'TRY WHOOP FREE FOR 1 MONTH' is displayed in smaller, white, uppercase letters. The background is a soft, blurred gradient of light green and blue, creating a serene, inviting, and fresh atmosphere. The overall impression is clean, simple, and encouraging, providing clear instructions for engagement. The transition from the previous dynamic scenes to this calm, clear call to action creates a strong closing statement for the advertisement, leaving the viewer with a sense of possibility and an incentive to try the product.
