0:00talking head kitchen
The scene opens with a medium shot of a cheerful woman standing in a bright, modern kitchen. She is positioned slightly to the right of the frame's center, looking directly at the camera. She wears a cream-colored, ribbed knit sweater and has long, wavy brown hair. Behind her, a large window reveals a brick building and outdoor greenery, letting in natural light. To her left, kitchen counters are adorned with a plant and cookbooks. To her right, white shaker cabinets line the wall above dark countertops. In front of her, on the counter, are several cream-colored rectangular food storage containers arranged vertically in a gray metal rack. She gestures with open hands, conveying enthusiasm. The overall color palette is warm and inviting, with creams, grays, and natural wood tones. A text overlay at the top reads "It's finally here👶".
0:02hands placing baking sheet
This is a close-up, top-down shot focusing on a pair of hands gently placing a light gray, rectangular baking sheet onto another identical sheet. The baking sheets have slightly raised edges. The surface beneath is a dark gray kitchen countertop, which reflects some ambient light. In the background, out of focus, are the same cream-colored food storage containers in a gray rack seen in the previous shot. The lighting is bright and even, highlighting the clean, matte finish of the bakeware. The color palette is minimalist, dominated by grays and creams, suggesting a modern and organized kitchen aesthetic.
0:03assembling food storage
The camera captures a close-up, slightly overhead shot of hands assembling a food storage system. A person's hands carefully pick up an ivory-colored, square-shaped container and fit it into a gray, modular storage rack. Another identical container is already in place. The rack itself sits on a dark gray kitchen counter. In the background, blurred but visible, is a distinctive black and white checkered teapot, adding a touch of personality to the kitchen setting. The lighting is bright and clear, emphasizing the clean lines and material quality of the products. A text overlay at the top left says "HOLIDAY COOKING = JOY ❤️". The scene highlights the compact and organized nature of the storage solution.
0:06showing food container
A close-up shot focuses on two hands holding a rectangular, cream-colored food storage container with a clear, transparent lid. Inside the container, diced orange sweet potatoes and finely chopped purple onions are clearly visible, showcasing fresh ingredients. The container's base is a subtle gray. The background is slightly blurred but reveals a clean, white-tiled kitchen with white cabinets, suggesting a domestic setting. Bright, even lighting illuminates the container and its contents, highlighting their freshness and the product's design. A text overlay at the top left reads "CLEANUP = STRESS 😬". The color palette is dominated by the vibrant colors of the food and the neutral tones of the container.
0:07woman preparing food kitchen
The scene features a medium shot of a woman in a clean, brightly lit kitchen, standing at a dark gray countertop. She is taking the clear lid off a cream-colored food storage container, which holds chopped vegetables. She then places the lid neatly next to the container on a light gray rectangular baking sheet. Her focus is entirely on the task at hand. In the background, a distinctive black and white checkered teapot sits on an induction stovetop. White subway tiles cover the backsplash, complementing the white cabinets above. Natural light streams in from a window on the left. Text overlays on the left side of the frame state: "EVER SINCE WE SWITCHED TO CARAWAY, EVERYTHING'S CHANGED ❤️". The overall atmosphere is one of organized culinary preparation.
0:09pouring vegetables baking sheet
A medium close-up shot captures the woman's hands as she pours diced orange sweet potatoes and chopped red onions from a cream-colored storage container onto a light gray baking sheet. The baking sheet already holds halved green Brussels sprouts. The contents spill out cleanly onto the sheet, demonstrating the non-stick quality. The background, slightly blurred, shows a modern kitchen with a black induction stovetop and a black and white checkered teapot. The lighting is bright and natural, emphasizing the fresh colors of the vegetables. The text overlay "EVER SINCE WE SWITCHED TO CARAWAY, EVERYTHING'S CHANGED ❤️" remains visible on the left side, reinforcing the product's narrative.
0:11cutting sausage close up
This extreme close-up shot focuses intently on a pair of hands using a white-handled knife to slice a long, dark red sausage link on a small, light-colored wooden cutting board. The sausage is cut into uniform, coin-shaped pieces. In the background, slightly out of focus, the gray baking sheet is visible, already filled with a colorful array of chopped Brussels sprouts, diced sweet potatoes, and red onions. The dark gray kitchen countertop provides a clean, neutral base. The lighting is direct and bright, ensuring clarity of the cutting action and the textures of the food. The scene emphasizes precision and preparation.
0:12adding sausage to tray
The camera maintains a close-up perspective, showing the woman's hand using the flat side of the white-handled knife to push the freshly sliced dark red sausage pieces from the wooden cutting board directly onto the light gray baking sheet. The baking sheet is already laden with a vibrant mix of chopped Brussels sprouts, diced orange sweet potatoes, and purple onions. This action efficiently combines all the ingredients for a sheet pan meal. The dark gray countertop forms the base of the scene. The lighting is consistent and bright, illuminating the process and the colorful ingredients.
0:13old baking sheet display
A close-up shot reveals a weathered, dark brown baking sheet held up by a person's hand, contrasting sharply with the fresh ingredients below. The baking sheet's surface is heavily textured with a grid pattern, showing significant wear, discoloration, and baked-on residue, implying an old, difficult-to-clean item. Below it, slightly out of focus, is the pristine new gray baking sheet filled with a colorful medley of chopped Brussels sprouts, sweet potatoes, red onions, and sliced sausage. The dark gray kitchen counter serves as the backdrop. A prominent text overlay, "OUT WITH THE OLD 👎", appears at the top left, with a thumbs-down emoji, visually reinforcing the idea of replacing old cookware. The lighting is bright, emphasizing the stark difference between the old and new.
0:14new baking sheet approval
This close-up shot showcases a clean, light gray baking sheet filled with an appetizing array of raw ingredients: vibrant green Brussels sprouts, diced orange sweet potatoes, finely chopped purple red onions, and sliced red sausage pieces. A hand, with its thumb raised in a 'thumbs up' gesture, is positioned prominently in the lower right portion of the frame, conveying approval. The background is a blurred view of a modern kitchen counter. The lighting is bright and even, making the colors of the food pop and highlighting the clean surface of the new bakeware. A text overlay, "IN WITH THE NEW 👍", with a thumbs-up emoji, is situated at the top left, directly contrasting with the previous scene.
0:16pouring sauce on food
A close-up, slightly overhead shot captures a hand pouring a thick, brownish-orange sauce from a small, white ceramic bowl over the raw ingredients on a light gray baking sheet. The vegetables and sausage are already neatly arranged on the sheet, forming a colorful mosaic. The sauce evenly coats the Brussels sprouts, sweet potatoes, and red onions. The dark gray kitchen countertop is visible as the backdrop. The lighting is clear and focused, making the textures and consistency of the sauce evident. The text overlay "IN WITH THE NEW 👍" remains on the top left, subtly reinforcing the positive product experience.
0:18tossing ingredients on tray
This close-up shot shows a pair of wooden tongs actively mixing the sauce with the various ingredients on a light gray baking sheet. The tongs carefully toss the Brussels sprouts, sweet potatoes, red onions, and sliced sausage, ensuring they are all thoroughly coated in the brownish-orange sauce. The rich colors of the food are vibrant against the neutral gray of the baking sheet. The dark gray kitchen countertop is visible beneath the tray. The lighting is bright and consistent, enhancing the visual appeal of the food preparation. The motion is dynamic yet controlled, showcasing an efficient cooking technique.
0:19lifting baking sheet
The camera captures a close-up of a person's hand lifting the light gray baking sheet from the dark gray kitchen countertop. The sheet is filled with the mixed raw ingredients – Brussels sprouts, sweet potatoes, red onions, and sausage – all coated in a rich sauce. As the sheet is lifted, the clean surface of the countertop beneath is revealed. The motion is quick and fluid, indicating ease of handling the bakeware. The lighting remains bright, emphasizing the clean lines and functionality of the kitchen tools.
0:20woman rolling cookie dough
The scene presents a medium shot of a woman in a kitchen, diligently rolling small portions of cookie dough between her palms. She is standing at a dark gray countertop, above which white subway tiles form the backsplash and white shaker cabinets are mounted. A large stainless steel mixing bowl is to her left, and a white bowl with more dough is visible. She wears a cream-colored ribbed knit sweater. Her focus is on the dough, showcasing a common baking activity. The lighting is bright and even. A green text overlay on the left, "OVEN SAFE ✅", highlights a key product feature. The overall mood is calm and productive.
0:22woman with baby smiling
In a bright kitchen setting, a medium shot captures the woman from the previous scenes, now holding a baby in her arms. She is smiling broadly and looking directly at the camera, exuding warmth and happiness. The baby is positioned facing forward, being cradled securely by the woman's left arm. The kitchen background remains consistent with white cabinets, subway tiles, and a window allowing ample natural light. The lighting is soft and flattering. A text overlay, "OVEN SAFE ✅", is positioned on the left, continuing the product feature highlight. The atmosphere is joyful and domestic.
0:23woman with baby baking
This medium shot shows the woman holding a baby while simultaneously baking. She carefully places small, round balls of cookie dough onto a light gray rectangular baking sheet with her free hand. The baby is cradled in her left arm, observing the activity with a curious, slightly solemn expression. The kitchen background includes white cabinets, subway tiles, and a window. A large stainless steel mixing bowl and a white ceramic bowl are visible on the dark gray countertop. The scene is brightly lit by natural light. Multiple text overlays appear sequentially: "OVEN SAFE ✅", then "FREEZER ✅", "MICROWAVE ✅", and finally "DISHWASHER ✅", emphasizing the versatility of the bakeware. The scene portrays multitasking and ease of use for busy parents.
0:27woman with baby walking
The camera performs a smooth, subtle dolly right, following the woman as she turns and walks away from the countertop. She is still holding the baby in her arms, now facing away from the camera, and carries the light gray baking sheet with the arranged cookie dough in her right hand. The baby is resting against her shoulder. The kitchen environment continues to be visible, with white cabinets and a window showing outdoor light. The text overlay "CARAWAY MAKES IT EASY" is displayed prominently. The natural lighting remains consistent, creating a pleasant and functional atmosphere. This shot conveys the seamless transition of baking to other areas of the kitchen or home.
0:29organizing storage containers
This close-up shot focuses on a person's hands organizing ivory-colored food storage containers within a gray metal rack. The containers are vertically oriented, with some already in place and others being neatly slotted in. To the left, a wooden knife block with various knives is visible, alongside an assortment of wooden cooking utensils, all arranged tidily on a dark gray countertop. The backsplash is composed of white subway tiles. The scene is brightly lit, emphasizing the organization and aesthetic appeal of the kitchen storage solutions. The text overlay "HEALTHY HOME STARTS IN THE KITCHEN ❤️" reinforces a core message. The color palette is natural and clean, with creams, grays, and wood tones.
0:32removing storage container
A close-up shot shows a hand reaching into a gray metal rack to carefully remove one of the ivory-colored rectangular food storage containers. The container has a subtle gray interior. The rack is full of identical containers, all neatly organized alongside a wooden knife block and various wooden kitchen utensils on a dark gray countertop. The white subway tile backsplash is visible behind. The lighting is bright and even, highlighting the clean design of the storage solution. The action is smooth and effortless, demonstrating the accessibility of the items. The text overlay "HEALTHY HOME STARTS IN THE KITCHEN ❤️" persists, linking organization to well-being.
0:33placing cookie dough into container
The scene presents a close-up, slightly overhead shot of hands placing small, round, brown cookie dough balls into an ivory-colored rectangular food storage container with a gray interior. Several dough balls are already inside, and the hands carefully add more, arranging them. A large stainless steel mixing bowl is visible to the left, and a black and white checkered teapot is blurred in the background. The dark gray kitchen countertop provides a stable surface. The lighting is bright and even, highlighting the textures of the dough and the clean design of the container. The text overlay "HEALTHY HOME STARTS IN THE KITCHEN ❤️" remains on screen, subtly connecting the product to a healthy lifestyle.
0:35sealing food container
A close-up shot captures hands placing a clear, transparent lid onto an ivory-colored rectangular food storage container, which is now filled with numerous small, round, brown cookie dough balls. The lid fits snugly, creating a secure seal. Immediately after sealing, one hand uses a white paper towel to wipe the sides of the container, ensuring it is clean. The container rests on a dark gray kitchen countertop. The background is blurred, showing a black and white checkered teapot. The lighting is bright and focused, emphasizing the clean lines and functionality of the food storage system.
0:37woman setting table oven mitts
The scene shifts to a medium shot of the woman standing at a light wooden dining table, actively putting on a pair of bulky, gray oven mitts. She is positioned slightly to the left of the frame, facing the table. A tall, elegant gold candle holder with a white candle stands on a gray table runner. To her right, a vase with dark red leafy plants adds a touch of natural decor. The background shows parts of a modern, uncluttered dining area with white chairs and a wooden console table. The lighting is soft and ambient, creating a warm, inviting atmosphere. A text overlay, "DESIGNED FOR FAMILIES ✨", is displayed on the left, hinting at the product's suitability for family life.
0:38woman placing baked dish
A medium shot captures the woman, now wearing gray oven mitts, carefully placing a light gray baking sheet filled with roasted vegetables and sausage onto a light wooden dining table. To the left of her, a plain white plate is already set. The table is adorned with a gray runner, a golden candle holder, and a vase with dark red foliage. The background shows a modern dining area with white chairs. The lighting is warm and natural, creating an inviting mealtime setting. The text overlay "DESIGNED FOR FAMILIES ✨" continues to be displayed, reinforcing the product's family-oriented design. Her movements are gentle and precise, indicating care in serving the meal.
0:39two baking sheets on table
This slightly overhead shot offers a clear view of two light gray baking sheets resting on a light wooden dining table. The baking sheet on the left holds several perfectly golden-brown, round baked goods (possibly cookies or biscuits). The baking sheet on the right is filled with a colorful, roasted medley of Brussels sprouts, sweet potatoes, red onions, and sausage. A plain white plate is visible in the lower left corner. The table is set with a gray runner and a decorative golden candle holder with a white candle. The background is softly blurred, showing glimpses of white dining chairs. The lighting is bright and natural, highlighting the appetizing appearance of the food. A text overlay "HASSLE - FREE ✅" is positioned at the top left, emphasizing ease of use. The composition suggests a bountiful, effortlessly prepared meal.
0:40transferring baked goods
The camera captures a medium close-up shot of the woman's hands as she expertly lifts a light gray baking sheet, laden with golden-brown baked goods, and uses a flat spatula to transfer them into an ivory-colored rectangular food storage container. The container, with a gray interior, is positioned on a dark gray kitchen countertop next to a black stovetop. The baked goods, likely cookies or biscuits, appear perfectly cooked. The woman's movements are gentle and efficient. The background is a clean kitchen environment. The lighting is bright and focused, highlighting the ease of serving and storing. A text overlay, "HOSTING MADE SIMPLE", appears at the top center, reinforcing the product's benefit.
0:42cleaning baking sheet
This close-up shot focuses on a modern kitchen sink area. A person's hands first turn on a sleek, chrome kitchen faucet, then gently wipe a light gray rectangular baking sheet with a patterned cloth (white with pink and orange circles). The baking sheet is placed in a deep, black sink, demonstrating its easy clean-up. Water flows from the faucet into the sink. Behind the sink, a window allows natural light to stream in, illuminating a small plant and various kitchen accessories like a brush and soap dispensers on the white countertop. The white subway tile backsplash is also visible. The scene highlights the product's non-stick qualities and simple maintenance. The color palette is clean and bright.
0:45woman with baby baking two
This medium shot brings back the woman holding the baby, both looking down at the dark gray kitchen counter where a light gray baking sheet with cookie dough is placed. The woman smiles gently, looking at the baby, who observes the dough intently with a serious expression. To the left, a large stainless steel mixing bowl and a white ceramic bowl are visible. The background features white cabinets, subway tiles, and a window. Natural light illuminates the scene, creating a soft, domestic glow. Two text overlays appear sequentially: "More joy, Less stress" and "Thanks to Caraway ❤️", reinforcing the positive impact of the products. The scene conveys a sense of serene domesticity and shared moments.
0:50woman presenting products final
The final scene features a medium shot of the woman from earlier, standing in her kitchen and addressing the camera with a confident smile. She holds up an ivory-colored rectangular food storage container, which she wears a large gray oven mitt on her left hand. Two light gray baking sheets are prominently displayed on the black stovetop in front of her: one laden with roasted vegetables and sausage, the other with golden-brown baked goods. The kitchen background remains bright and tidy with white cabinets and subway tiles. The lighting is warm and inviting. Several text overlays appear sequentially, forming a call to action: "Skip the stress", "Savor the season ✨", "LIMITED TIME ONLY!", and finally, "Get up to 20% OFF". The scene concludes with a clear promotional message, emphasizing convenience and value.
