0:00intro text overlay
The scene opens with a clean, stark white background occupying the entire vertical frame. In the top left corner, the "FRIGIDAIRE GALLERY" logo is prominently displayed, enclosed within a bold pink rectangular outline. The logo itself consists of "FRIGIDAIRE" in a sans-serif, uppercase font, with a triangular 'A' design element, and "GALLERY" below it in a smaller, similar font. Below the logo, centered on the left side of the screen, bold black text reads: "Get the only range with a Stone-Baked Pizza Mode." This initial text is then joined by a second line of text appearing below it: "15+ more cooking modes like Air Fry and No Preheat." The lighting is bright and even, creating a minimalist, professional atmosphere. The color palette is dominated by pure white, black text, and the striking pink of the logo, providing strong contrast and clear readability. There is no camera movement, and the graphics appear smoothly on screen.
0:01product reveal oven
The scene features a modern stainless steel Frigidaire Gallery electric range, initially appearing from the right side of the frame and settling into a central position against the pure white background. The range has a sleek, flat black glass cooktop with four visible burners and minimalist silver control knobs. A digital display on the front panel shows "6:40". A bright blue circular graphic with the word "New!" in white appears briefly above the range on the right. The oven door, with a large black glass window, then smoothly opens downwards, revealing the spacious interior with multiple silver racks. Inside, a round, stone-baked pizza is visible on a baking tray positioned on one of the racks, indicating the "Stone-Baked Pizza Mode" feature. The lighting is even and bright, highlighting the metallic finish of the appliance and the details of the pizza. The dominant colors are stainless steel silver, black, and white, with a pop of blue from the "New!" badge and the warm browns and reds of the pizza. The camera remains static while the appliance animates into view and the door opens.
0:03product accessories reveal
The scene is set against a clean, plain white background, presenting a top-down view of various pizza accessories. Initially, a rectangular, deep red pizza box with a stylized pizza logo and "STONE-BAKED PIZZA" text on its lid appears in the lower-left quadrant. The box then animates open, revealing its cardboard interior with text instructions and QR codes ("TAKING PIZZA NIGHT NEW LEVEL," "PIZZA PASSENT A UN NIVEAU SUPERIEUR," "EXPLORE"). One by one, the components of a pizza kit slide into view from different directions, eventually arranged around the open box. First, a wooden pizza peel with a long handle and a paddle-like end appears on the lower right, labeled "PIZZA PEEL" with a small disclaimer "Pizza peel material will vary by fuel type". Next, a rectangular, metallic "PIZZA SHIELD" slides in above the peel. Finally, a square, off-white "PIZZA STONE" appears above the shield. Each item is accompanied by a black text label and a line pointing to the specific accessory. The lighting is bright and even, ensuring all details are clearly visible. The color palette consists primarily of white, the rich red of the pizza box, the natural wood tones of the peel, the silver of the shield, and the cream color of the pizza stone, all grounded by black text. There is no camera movement; elements animate in and arrange themselves on a static canvas.
0:11branding outro
The scene transitions to a deep, solid navy blue background that fills the entire vertical frame. Centered near the top, the white text "Available at" appears in a clean, sans-serif font. Directly below this, the iconic Lowe's logo is displayed prominently: a stylized white house silhouette framing the bold, uppercase "LOWE'S" text. The entire logo glows with a subtle white halo effect, giving it a soft, illuminated appearance. Below the logo, three words separated by vertical lines read "In-Store | Online | In the App," also in white sans-serif text, indicating various purchasing channels. At the very bottom of the screen, the copyright information "©2025 Lowe's" is displayed in smaller white text. The lighting is subdued but even, emanating a professional and trustworthy feel. The dominant color is the rich navy blue, accented by crisp white text and logos. All elements are static and centrally aligned, providing a clear call to action and brand recognition.
