0:00split screen vote text
The scene is presented in black and white, featuring a split-screen composition with two distinct visual panels framing a central black rectangle. On the left and right panels, two young adult females are shown in medium close-up, their faces partially in profile, looking towards the center. The central black panel prominently displays the word 'VOTE' in large, bold, white sans-serif font. Below the central panel, white subtitles read: 'There are 70 million young eligible voters.'. The lighting is even and soft, creating subtle shadows that define facial contours against a dark background in the character panels, while the central panel is stark black. The overall mood is serious and impactful, emphasizing the message through clear, high-contrast visuals.
0:02three people voters montage first
This black and white scene features three distinct young adults presented in separate vertical panels against a plain, light grey studio background. The framing for each person is a medium shot, showing them from roughly the waist up. The lighting is soft and diffused, creating minimal shadows and highlighting the subjects evenly. White subtitles at the bottom read: 'The largest and most diverse generation'. The overall color palette is monochromatic, emphasizing form and expression over color, creating a unified and serious tone. The composition emphasizes diversity and collective presence.
0:03three people voters montage second
The scene continues with three distinct young adults in separate vertical panels, all in black and white against a consistent plain, light grey studio backdrop. Each person is captured in a medium shot. The lighting remains soft and even, preventing harsh shadows and maintaining a consistent visual style across the panels. White subtitles appear at the bottom, stating: 'in our country's history.' The monochromatic palette continues to emphasize the subjects' expressions and body language. The arrangement reinforces the message of a diverse and significant generation.
0:06three people voters montage third
This black and white scene maintains the three-panel format, showcasing young adults against a plain, light grey background. The framing varies slightly, with the central subject appearing in a closer shot, while the left and right subjects remain in medium shots. The soft, even lighting continues to illuminate the subjects without harsh shadows. White subtitles are displayed at the bottom, stating: 'We have the power to shape our country and communities,'. The consistent black and white aesthetic lends a timeless and impactful quality to the message. The varying framing creates dynamic emphasis on the central figure.
0:09three people voters montage fourth
The scene continues in black and white with three vertical panels, each featuring a young adult against a plain, light grey studio background. All subjects are in medium shots, maintaining a consistent framing. The soft, even lighting ensures clear visibility of each individual's features and gestures. White subtitles at the bottom read: 'but we need all of us.'. The repetition of the multi-panel format with diverse individuals reinforces the theme of collective action and unity, presented with a serious and urgent tone through the monochromatic visuals.
0:11call to action split screen
This black and white scene transitions to a three-panel composition with a central call-to-action message. The left panel shows a young adult male in a medium shot. The central panel is solid black, featuring the white Levi's logo at the top, followed by white text: 'learn more and register to vote at levi.com/itsyourvote'. The right panel presents a close-up of a white spiral-bound notebook or calendar, where 'VOTE!' is written prominently in dark ink on a page. A dark pen is visible on the page. White subtitles at the bottom read: 'So November 3rd, 2020'. The combination of direct appeal, brand presence, and visual cue creates a clear and actionable message.
0:13final call to action dual speakers
The final black and white scene features two young adults in vertical panels on the left and right, framing a central black panel with the Levi's logo and call to action. Both individuals are in medium close-up shots, looking directly at the camera. The central black panel prominently displays the white Levi's logo and the text 'learn more and register to vote at levi.com/itsyourvote'. White subtitles appear at the bottom, stating: 'Cast your vote.'. The lighting is soft and highlights their faces. The composition creates a direct and urgent final appeal, with the two speakers embodying the diversity and importance of voting.
