0:00intro split screen product hero The scene opens with a dynamic split-screen composition. The top half features a male founder, Eric Girouard, speaking directly to the camera in a medium close-up. He is positioned centrally, wearing a black t-shirt with a 'BRUNT' logo and a grey baseball cap. Behind him, shelves filled with work boots are visible, creating a retail or warehouse-like environment. The lighting is bright and even, highlighting his face and the product logo. The bottom half of the screen showcases action shots of BRUNT work boots: initially, a close-up of a boot on a metal grate with sparks flying around it, suggesting heavy-duty use like welding. This quickly transitions to a clean, single brown work boot standing prominently on a rugged surface, with a blurred natural landscape of mountains and water in the background. White text overlays appear sequentially, stating 'Eric Girouard,' 'founder of BRUNT,' and 'Workwear,' emphasizing the speaker's identity and brand. The overall color palette is earthy and industrial, with warm browns, greys, and the bright yellow of the sparks providing visual contrast.
0:02b roll product in use montage This segment is a rapid montage of b-roll shots, all focusing on BRUNT work boots in various work-related scenarios, interspersed with text overlays. The first shot is a close-up of a dirty brown work boot with a thick white sole, stepping onto a raw wooden beam, a person's hand stabilizes the wood. The environment suggests construction or carpentry. This transitions to an artistic medium shot of a single, clean tan work boot, with thick white smoke billowing around it against a dark background, creating a dramatic and somewhat ethereal effect. Next, the camera focuses on the feet of a person wearing dirty brown work boots with dark brown pants, slowly ascending a wooden staircase, again hinting at a construction site. Finally, a low-angle shot shows the person walking towards the camera on a dusty, concrete floor within what appears to be the framework of a building under construction. The boots are prominent, showing dirt and wear, emphasizing their utility and ruggedness. Text overlays like 'people', 'the country', 'asking us', 'try on', and 'apparel' appear, guiding the narrative. The color palette is dominated by earthy browns, greys, and the stark white of the boot soles, reinforcing the workwear theme.
0:08split screen retail announcement The split-screen format returns. The top half remains consistent with the male founder, Eric Girouard, speaking to the camera in a medium close-up from the same retail/warehouse setting. His expression is now more animated and positive, conveying 'Good news.' The bottom half dramatically changes to a clean white background. A large, orange BRUNT logo is centered at the top, beneath which bold red text declares 'NOW AVAILABLE AT'. Below this, the logo and name of 'KIRK'S WORK SHOE HQ' are displayed, with 'Est. 1992' underneath. The graphics are clean and direct, designed to clearly communicate the new retail availability. Text overlays show 'BRUNT' and 'at a', highlighting the key information. The lighting is bright, especially on the lower half, drawing attention to the announcement. The overall mood shifts to one of positive revelation and accessibility.
0:12split screen in store experience This split-screen segment continues the top half with the male founder speaking, his gestures becoming more expansive to emphasize the message. The bottom half features a montage of candid shots inside a retail store, showing customers interacting with BRUNT products. The first bottom shot shows a male customer, seen from the back and side, reaching for a brown work boot on a wooden shelf filled with various boots. This quickly cuts to a closer shot of another male customer, from the waist down, holding a black BRUNT work boot in his hands, examining it closely. The final bottom shot shows a young male customer seated on a bench, actively trying on a pair of tan work boots, tying the laces. These scenes are captured with naturalistic lighting, reflecting a typical retail environment. The background shows racks of clothing and more shelving, providing context. Text overlays include 'our products', 'quality', and 'comfort', reinforcing the benefits of an in-person experience. The overall color scheme maintains the brand's earthy tones, with the retail setting adding warmer wood hues.
0:16split screen product details cta The split-screen continues with the founder in the top frame. He points his right index finger upwards, emphasizing the next point. The bottom frame transitions through a series of extreme close-ups of BRUNT boot details. It starts with the textured, robust sole of a boot, showcasing its grip patterns and an orange brand accent. This quickly cuts to a detailed shot of the braided laces and metal eyelets, highlighting the boot's durable construction. Finally, an extreme close-up of intricate stitching on the leather of a brown boot is shown, emphasizing craftsmanship. Simultaneously, a large red text box with 'BRUNTWORKWEAR.COM' appears prominently on the bottom screen, acting as a clear call to action. Overlays of text like 'head over', 'Click on', and 'locator' direct the viewer to the website's store locator feature. The lighting is focused and clean on the product details, making textures and materials highly visible.
0:21screen recording store locator The scene transitions to a full-screen display of the BRUNT Workwear website's store locator page. The top of the page features the orange BRUNT logo, followed by the bold black text 'FIND RETAILERS NEAR YOU'. Below this, there is a clear search bar labeled 'Type a City or State' with an orange search icon next to it. The main part of the screen is dominated by an interactive map of North America, showing geographical features and states. The map is dynamic, with a slight, continuous zoom-in or pan, suggesting an active interface. White text overlays indicate 'location' and 'to you', emphasizing the functionality of the page. The overall visual is clean, professional, and directly functional, guiding the user to find a physical store. The color palette is bright and clean, with the white background and blue/green map contrasting with the orange brand elements.
