0:00warranty claim and tire
The scene opens on a vibrant, solid bright yellow background, which fills the entire frame. Centered at the top, large, bold, uppercase red text proclaims, "THE BEST TIRE WARRANTY IN AMERICA". Directly below this, a smaller, italicized red word "In" is initially displayed. A large, dark grey automotive tire with a multi-spoke silver alloy rim is positioned prominently in the lower-middle section of the frame, occupying about a third of the vertical space. The tire has a detailed tread pattern and visible branding "CALDERA" and "CONFIDENCE" on its sidewall. Approximately one second into the scene, the word "In" animates, transforming into "Included" and gaining a red underline, shifting slightly upwards to visually connect more directly with the "THE BEST TIRE WARRANTY IN AMERICA" text. The lighting is flat and even, characteristic of a digital graphic, with no shadows or highlights indicating a physical light source. The overall color palette is a high-contrast combination of bright yellow, bold red, and the metallic silver and dark tones of the tire, creating an impactful, advertising aesthetic.
0:02warranty benefits and logo
This scene immediately transitions from the previous one with a quick visual effect where the tire blurs and shrinks. It re-establishes on the same bright, solid yellow background. Large, bold black text "MORE" is centered at the top of the frame. Below it, in smaller, italicized red text, reads "unbeatable tire warranty". A smaller version of the dark grey automotive tire with a silver alloy rim is centered in the middle of the frame, significantly reduced in size compared to the previous scene, now occupying about a fifth of the vertical space. Below the tire, large, bold black text "LESS" is displayed, followed by smaller, italicized red text "charging you extra". The overall composition highlights the central tire framed by contrasting text, creating a balanced and informative layout. Around 4.5 seconds, a solid red horizontal bar appears from the bottom, quickly filling the lowest portion of the screen, approximately 15% of the total height. On this red bar, the "Tires LES SCHWAB" logo is prominently displayed in white, with the tagline "GET MORE FROM LES" in smaller white text. The lighting remains flat and even, indicative of a digital graphic, with the bright yellow background contrasting sharply with the black and red text and the new red bar.
