A medium-long shot of a woman standing confidently, facing the camera with a warm smile. Her hands are casually placed in the pockets of her trousers. She is wearing a brown and white striped button-down shirt and dark grey wide-leg trousers. The background is a plain, light off-white wall with a subtle white electrical outlet visible on the lower left. The floor is light-colored wood. The lighting is bright, soft, and even, suggesting either natural diffused light or professional studio lighting, creating no harsh shadows. The overall color palette is neutral, featuring earthy browns, whites, and deep greys. At the top of the frame, white text reads "UNIVERSAL STANDARD", and in the center, large white text overlays state "Your Favorite Button Down Gets A New Look". The camera remains static throughout the shot.
0:01close up hidden snaps A close-up shot centered on the woman's torso, specifically focusing on the chest area of her brown and white striped button-down shirt and the top of her dark grey trousers. Her hands are actively demonstrating a feature of the shirt: hidden snaps. Her left hand gently pulls the fabric of the placket to reveal several small, metallic snaps running down the front of the shirt, while her right hand rests on the fabric. The background remains the plain, light off-white wall. The lighting is consistent with the previous scene, bright and evenly distributed, emphasizing the garment's detail. A white text overlay in the lower center reads "Hidden snaps to prevent gapping". The camera maintains a static position.
0:04close up removable neckerchief A close-up shot focused on the woman's upper torso, highlighting the collar and neck area of her brown and white striped shirt. Her hands are positioned to demonstrate the shirt's removable neckerchief tie. Initially, the neckerchief is tied around her neck, but she unbuttons small, discreet buttons to detach it from the collar, then pulls it away to clearly show it's a separate piece. The background is the same plain light off-white wall. The lighting remains bright and even, casting minimal shadows and providing clear visibility of the garment's construction. A white text overlay in the lower center reads "Removable neckerchief tie". The camera remains static throughout this demonstration.
0:07close up stylish sleeve A close-up shot focusing on the woman's torso and arms, drawing attention to the 'stylish sleeve' detail of her brown and white striped shirt. Her hands are positioned to emphasize the volume and design of the sleeves; she gently pats the puffed shoulder area and gestures along the arm. She briefly places her hands on her hips, showcasing the overall flattering fit and design of the shirt. The background is the continuous plain light off-white wall. The lighting is bright and soft, ensuring all details of the sleeve and fabric are visible. A white text overlay in the lower center reads "New stylish sleeve for added volume". The camera maintains a static frame.
0:09full body sizing info A medium-long shot of the woman standing full-body, facing the camera with a confident and friendly smile. Her hands are once again resting casually in the pockets of her dark grey wide-leg trousers. She is wearing the brown and white striped button-down shirt and cream-colored flat shoes. The background is a clean, plain off-white wall with a light wooden floor visible beneath her. The lighting is bright and even, illuminating her and the clothing without harsh shadows, maintaining a consistent, clean aesthetic. The color palette remains neutral and professional. At the top of the frame, white text reads "UNIVERSAL STANDARD", and in the center, a white text overlay announces "Available in sizes 00-40". The camera is static.
0:11full body blazer outfit A medium-long shot of the woman presenting a professional ensemble, standing centrally in the frame. She now wears a dark grey blazer over her brown and white striped shirt and dark grey wide-leg trousers, completing a coordinated suit look. Her hands are raised slightly, gesturing outwards with an air of confidence and satisfaction, then return to a neutral position. She is still wearing cream-colored flat shoes. The background remains the plain, light off-white wall and the light wooden floor. The lighting is consistently bright and even, maintaining a professional and clean visual. Text overlays at the top and center still read "UNIVERSAL STANDARD" and "Available in sizes 00-40" respectively. The camera is static.
0:13full body skirt outfit and walkoff A medium-long shot of the woman, showcasing another outfit. She is wearing the brown and white striped button-down shirt paired with a flowing black faux leather midi skirt and black pointed-toe high heels. She initially stands, then playfully swishes the skirt to demonstrate its movement and flow. She places her hands in the skirt's pockets briefly before beginning to walk confidently off-screen to the right. Her expressions shift from a gentle smile to a more focused look as she moves. The background is the familiar plain, light off-white wall and light wooden floor. The lighting remains bright and even. Text overlays at the top and center now read "UNIVERSAL STANDARD" and "Click now to shop the Janet Poplin Shirt" respectively. The camera remains static as she exits the frame.
