0:00intro text celebrating The scene opens with a clean, soft vertical gradient background, transitioning from a light pastel blue at the top to a slightly darker, more muted teal at the bottom. Centered horizontally in the upper third of the frame, large, bold sans-serif text in a dark teal color reads "Whatever you're celebrating...". The camera remains static, presenting a simple, inviting, and uncluttered visual. The lighting is even and soft, suggesting a bright and optimistic mood. No other objects or graphics are present, focusing entirely on the introductory text. The overall aesthetic is minimalist and fresh.
The scene maintains the soft pastel blue to muted teal gradient background. The initial text "Whatever you're celebrating..." remains at the top. Below this, the word "Grads" in the same dark teal sans-serif font rapidly appears, centered. Simultaneously, two rectangular graduation announcement cards slide in from the lower right and left, slightly overlapping in the center-right of the frame, angled towards the viewer. The left card features a "CLASS OF 2026" design with multiple small portrait photos of smiling graduates in caps and gowns. The right card shows a portrait of a smiling female graduate in a cap and gown, with "CLASS & 2026" text vertically along its left edge. A circular dark teal graphic with "70% OFF" in white text animates into the frame, positioned above and slightly to the right of the cards. At the very bottom, "Code: 70SITE25 on orders $29+" appears in smaller, white sans-serif text. The animation is quick and dynamic, with new elements populating the screen against bright, soft lighting.
0:03wedding cards offer The background remains the same soft gradient of pastel blue and muted teal. The text at the top changes smoothly from "Whatever you're celebrating..." to "We've got the perfect card.", while "Grads" transitions to "Weddings" below it. The previous graduation cards slide out quickly, and two new rectangular wedding-themed cards slide in, replacing them in a similar overlapping, angled arrangement in the center-right of the frame. The left card is a "Save Your Date" design, featuring a black-and-white photo of a happy couple (male and female, Caucasian) looking at each other, with elegant gold script overlay. The right card is a wedding invitation, displaying a collage of two romantic photos of a couple (male and female, Caucasian) and detailed invitation text for "Catherine and Robert." The "70% OFF" circular graphic and the discount code text at the bottom remain constant. The transition is a rapid visual swap, maintaining a bright and celebratory mood with soft, even lighting.
The background is still the consistent soft pastel blue to muted teal gradient. The text at the top "We've got the perfect card." remains, but the category text below changes from "Weddings" to "Babies". The wedding cards quickly slide out, making way for two new rectangular baby announcement cards. The left card features a sleeping newborn baby (Caucasian) wrapped in a white blanket, with "Hello Ellie Harper" text and birth details in a soft, elegant font. The right card shows another sleeping newborn baby (Caucasian) against a white blanket, with "hello world" in colorful, playful block letters, and birth details below. The "70% OFF" circular graphic and the discount code text persist at the bottom. The scene transitions rapidly to showcase a different product line, maintaining the same bright and warm lighting.
0:07white screen transition This scene acts as a swift transition. A clean, plain white vertical rectangle rapidly slides in from the left side of the frame, completely covering the previous gradient background and product cards. The motion is quick and deliberate, signaling a shift in content. For a brief moment, the entire screen is a solid, uniform white. There are no graphics, text, or discernible objects other than the white panel itself. The lighting is bright and even, consistent with a clean, digital aesthetic, creating a sharp visual break.
0:08snapfish logo cta The scene is set against a clean, uniformly white background. A small, stylized teal-colored fish icon, representing the Snapfish logo, appears to 'swim' into the frame from the upper left, moving towards the center. As it settles horizontally in the center of the screen, the word "Snapfish" in a matching teal sans-serif font appears next to it, completing the brand logo. A moment later, a light teal button with rounded corners, displaying the white text "Shop now", fades in directly below the Snapfish logo. The camera is static throughout this final branding sequence. The lighting is bright and soft, emphasizing the clean, minimalist design. The overall mood is clear and actionable, encouraging engagement.
