0:00intro problem mthfr The scene opens with a medium shot of a young woman speaking directly to the camera. Her upper torso is visible, wearing a casual white v-neck top. She has long, dark brown hair, fair skin, and striking light-colored eyes, with a warm but concerned expression. Behind her, a plain grey wall serves as the background, featuring magnetic letters slowly appearing, spelling out 'MTHFR'. The lighting is bright and even, highlighting her face. An on-screen text overlay reads: 'If your child has the MTHFR gene'. She is gesturing with her hands, articulating a point. The camera remains static throughout this segment.
0:03problem vitamin harm This scene is presented in a split-screen format. The bottom portion features the same young woman from the previous scene, continuing her narration with the same concerned expression and white v-neck top. The top portion displays a close-up of several colorful vitamin bottles, likely for children, placed on a speckled kitchen countertop. One prominent bottle is purple with a blue cap, another is pink with a red cap, and a yellow bottle is also visible, with their nutrition labels facing the camera. The background of the bottles is a blurred kitchen setting with a dark stovetop. The lighting is bright. An on-screen text overlay states: 'Their vitamin could be doing more harm than good'. The camera remains static on both segments.
0:06mthfr chalkboard explanation The split-screen continues with the narrator on the bottom. The top portion of the screen focuses on a black chalkboard with colorful handwritten text. The top line reads 'Parents' in yellow chalk. Below it, 'have Never' is written in pink chalk, with 'Never' underlined multiple times. Further down, 'heard of' is in purple chalk, and 'MTHFR' is in alternating blue and yellow chalk, with yellow arrows pointing up to it. The chalkboard is set on a light wooden easel in a bright, well-lit room. An on-screen text overlay reinforces: 'Most parents have never even heard of MTHFR'. The camera is static, focusing on the chalkboard details.
0:09children eating unhealthy This scene uses a split-screen. The bottom features the narrator, continuing to speak. The top portion shows a quick montage of children eating. First, a young boy with brown hair in a blue hoodie eats a chicken tender and fries at a restaurant with a brick wall background. He appears focused on his food. Then, a different young girl with long dark hair, wearing a pink shirt, sits at a wooden table, scooping yellow food with a spoon, her expression neutral. The lighting is natural and bright in both sub-scenes. An on-screen text overlay sequentially reads: 'but if your child has this gene' and then 'and 40% do'. The camera is static on both sections of the split-screen.
0:13body cannot process folic This split-screen segment features the narrator in the bottom part. The top part shows a hand writing on an orange piece of paper. Initially, the words 'Their body CAN'T' are visible. A green Play-Doh figure resembling a person is positioned to the left. The hand then dramatically crosses out 'Their body CAN'T' with a marker, and a blue sticky note is placed below the crossed-out text, reading 'process synthetic Folic Acid' with a sad face emoji. The background is a clean, bright surface. An on-screen text overlay reads: 'their body cannot process synthetic folic'. The camera remains static, capturing the action clearly.
0:16vitamins in cupboard The scene is a split-screen. The narrator continues her dialogue on the bottom. The top portion shows a hand reaching into a dark wooden cupboard to retrieve a large yellow-capped vitamin bottle. Other blurred bottles are visible inside the cupboard. The lighting inside the cupboard appears dimmer than the brightly lit kitchen. An on-screen text overlay states: 'that means most vitamins'. The camera maintains a static position, focusing on the hand's action.
0:18vitamins in trash This split-screen segment shows the narrator on the bottom. The top portion features a medium shot of a white, plastic, semi-circular trash can with an open lid. The interior of the trash can is visible, showing some crumpled yellow packaging or trash, suggesting the disposal of ineffective products. The trash can is positioned against a light beige wall and a carpeted floor, likely in a household setting. The lighting is soft and ambient. An on-screen text overlay reads: 'don't work or even worse they end up backfiring'. The camera remains static, observing the trash can.
0:20balloon warning text The split-screen continues with the narrator at the bottom. The top portion shows a close-up of a bright yellow balloon held by a hand. Bold black marker text on the balloon emphatically reads: 'It doesn't STOP THERE !!!'. The background is a plain, light-colored wall, providing a stark contrast to the balloon's color and message. The lighting is bright and even. An on-screen text overlay states: 'and it does not stop there'. The camera remains static, focused on the warning on the balloon.
0:23girl looking at vitamins In this split-screen, the narrator is in the bottom section. The top section shows a young girl, similar to the one seen earlier, standing before an open wooden kitchen cupboard filled with various vitamin bottles. She is wearing a dark t-shirt and has light brown hair. She looks intently at the bottles, reaching out to touch or examine a purple-capped one. The cupboard is well-lit, revealing its contents. An on-screen text overlay reads: 'most kids vitamins use synthetic Vitamin A'. The camera remains static, capturing the girl's interaction with the vitamin bottles.
0:26warning cancer bone loss The split-screen continues with the narrator on the bottom. The top portion shows a close-up of a hand writing on a pink piece of paper. The text 'Most Kids' vitamins use synthetic Vitamin A' is already written at the top. The hand uses a red marker to draw a large red circle around the phrase 'The Kind linked to CANCER' and then underlines 'and Bone Loss' below it. The paper is laid flat on a light-colored surface. The lighting is bright and clear. An on-screen text overlay reinforces: 'the kind linked to cancer and bone loss'. The camera is static, focusing on the impactful written message.
0:28calcium d3 explanation This scene features a close-up of the narrator, speaking directly to the camera with an intense and concerned expression. She is framed from the chest up, her dark hair slightly messy, and her light eyes wide with emphasis. The background is a blurred view of a modern kitchen with wooden cabinets and stainless steel appliances. She uses animated hand gestures to illustrate her points. The lighting is bright and natural, casting soft shadows. A series of on-screen text overlays appear sequentially: 'They push calcium', 'even though excess calcium', 'without enough D3', and finally 'can calcify arteries'. The camera remains static, capturing her detailed explanation.
0:35vitamins cheaper wallet This scene is a split-screen. The narrator is in the bottom part, speaking with a serious expression. The top part shows a close-up of a brown leather wallet, open to reveal credit card slots. A light-skinned hand places a white sticky note inside the wallet. The note has 'And they do it because it's cheaper' written in black marker, with the word 'cheaper' underlined several times. The background of the wallet is slightly blurred, showing another section of the wallet. The lighting is bright and even. An on-screen text overlay repeats: 'and they do it because it's cheaper'. The camera remains static, highlighting the note in the wallet.
0:37disturbing truth experiment In this split-screen scene, the narrator is at the bottom. The top portion shows a close-up of a hand pouring a vibrant blue liquid from a clear container onto a piece of red paper. The red paper is placed inside a clear petri dish or shallow bowl, resting on a speckled granite countertop. The text 'But the most disturbing truth?' is written in black marker on the red paper, with a small circular drawing to its right. The blue liquid dramatically spreads across the red paper. The lighting is bright, illuminating the liquid and paper. An on-screen text overlay reads: 'and the most disturbing truth?'. The camera remains static, capturing the visual demonstration.
0:39heavy metals mirror reveal This is a split-screen scene with the narrator at the bottom. The top portion features a close-up of a vanity mirror with circular lightbulbs around its frame, reflecting a light grey room. A hand is actively writing on the mirror's surface with colorful markers. First, the words 'DON'T Test for Heavy Metals' are written in red. Then, yellow sticky notes are attached to the mirror, revealing additional terms: 'Lead', 'Arsenic', and 'Cadmium'. The writing and placement of notes are deliberate, exposing hidden dangers. The lighting is bright, with reflections from the vanity lights. A series of on-screen text overlays appear: '99.7% of vitamin brands', 'don't test for heavy metals,', 'lead, arsenic,', 'or Cadmium'. The camera is static, focusing on the mirror's surface.
0:45toxic junk cupboard This split-screen segment features the narrator at the bottom. The top portion shows magnetic letters on a grey metallic surface, likely a refrigerator. The letters spell out 'TOXIC JUNK' in bright, colorful capital letters, with two yellow warning triangle magnets flanking the word 'TOXIC' and one below 'JUNK'. The metallic surface reflects some light, creating a textured background. The lighting is bright and even. An on-screen text overlay says: 'the same toxins hiding in your cupboard'. The camera is static, focusing on the impactful arrangement of letters.
0:49multiple vitamin bottles This short split-screen scene has the narrator at the bottom, and the top section displays a close-up of several assorted vitamin bottles on a speckled granite countertop. The bottles vary in size, shape, and color, and their labels are visible, showing nutrition facts. In the blurred background, a child's arm is faintly visible, hinting at the context of children's vitamins. The lighting is bright and even, highlighting the products. The on-screen text overlay from the previous scene, 'the same toxins hiding in your cupboard', is still present, connecting to the visual of numerous vitamin options. The camera is static on the collection of bottles.
0:50solution first day bottle This is a direct shot of the narrator holding up a 'First Day Kids' vitamin bottle. She speaks directly to the camera, her expression shifting from concern to confident and reassuring. The bottle is a cylindrical, light-colored container with bright green, yellow, and blue graphics, clearly displaying the brand name 'first day' and 'KIDS DAILY SUPERCHARGE MULTI + SUPERFOODS'. The background is a blurred, warm-toned kitchen. She slightly rotates the bottle to show different sides. The lighting is bright and highlights the product. An on-screen text overlay reads: 'but First Day is different'. The camera remains static, focused on the narrator and the product.
0:52first day gummies This is a split-screen scene. The narrator is visible in the bottom portion. The top portion shows a close-up of two hands holding two star-shaped gummy vitamins. One gummy is a reddish-brown, and the other is orange, both appearing soft and chewy. The background is a blurred, light-colored surface. The hands gently present the gummies to the camera. The lighting is bright and soft, making the gummies look appealing. An on-screen text overlay states: 'We don't guess. We don't gamble.' The camera is static, focused on the product in hand.
0:54girl with first day cereal This split-screen segment features the narrator in the bottom portion. The top portion shows a young girl (same as before) sitting at a kitchen counter with a bowl of colorful, fruity cereal next to her. She holds the 'First Day' vitamin bottle, turns it, and eventually opens it, looking inside with curiosity. Her expression is bright and engaged. The counter is speckled granite, and the background is a blurred home interior. The lighting is bright and cheerful. An on-screen text overlay states: 'tested for over 200 toxins'. The camera is static, observing the girl's interaction.
0:57first day gummies with produce This split-screen scene features the narrator at the bottom. The top portion shows a close-up of the 'First Day' vitamin bottle placed on a wooden surface, surrounded by fresh, colorful produce like strawberries, spinach, broccoli florets, and orange slices, emphasizing the natural ingredients. A hand gently places another star-shaped gummy onto the bottle's lid. The background is a light-colored surface with a blurred green plant. The lighting is bright and highlights the vibrant colors of the produce and gummies. An on-screen text overlay reads: 'Because we demand better'. The camera is static, framing the product and its natural context.
0:59boy holding first day This split-screen scene features the narrator at the bottom. The top portion shows a young boy, approximately 8-10 years old, with blonde hair, wearing a red plaid robe. He is smiling brightly at the camera and holding up the 'First Day' vitamin bottle. The background is a softly blurred, light-filled living room, suggesting a comfortable home environment. The lighting is warm and natural. An on-screen text overlay reads: 'because we were built for better'. The camera is static, capturing the boy's joyful endorsement.
This split-screen scene features the narrator at the bottom. The top portion shows a young girl (same as earlier) with long light brown hair, wearing a light-colored top, sitting in front of a bright window. She holds up an orange star-shaped gummy towards the camera with a wide, joyful smile. Next to her is a baby doll. The outdoor view through the window is slightly blurred, showing a residential area. The lighting is bright, creating a cheerful atmosphere. An on-screen text overlay reads: 'cause we would never ever take short cuts'. The camera is static, capturing the girl's happy interaction.
1:04girl outside with parent This split-screen scene features the narrator at the bottom. The top portion shows the same young girl from previous scenes, with long light brown hair, sitting outdoors in a grassy park-like area. She holds the 'First Day' vitamin bottle. An adult's arm (partially visible) is reassuringly around her, suggesting parental care. In the background, modern apartment buildings are visible under a clear blue sky. The lighting is bright and natural, indicating a sunny day. An on-screen text overlay reads: 'when it comes to your child's health'. The camera is static, showing the wholesome outdoor scene.
1:06final value proposition This scene is a close-up of the narrator, speaking directly to the camera with strong conviction. She is framed from the chest up, holding the 'First Day' vitamin bottle firmly in her left hand. Her dark hair is casually styled, and her light eyes convey sincerity and passion. The background is a blurred view of a modern kitchen with wooden cabinets and stainless steel appliances. She uses subtle hand gestures to emphasize her words. The lighting is bright and even. A series of on-screen text overlays appear sequentially: 'this isn't just a vitamin', 'It's the difference between 'good enough'', and 'and doing what's actually fair for your child's health'. The camera remains static, highlighting her persuasive message.
1:12first day clean science This split-screen scene features the narrator in the bottom portion. The top portion shows a close-up of the 'First Day' vitamin bottle on a light-colored surface. Two star-shaped gummies are resting on its lid. In the blurred background, a green plant is visible, adding a touch of natural aesthetic. The camera gently zooms into the bottle, highlighting its design and the gummies. The lighting is soft and bright. An on-screen text overlay reads: 'First Day. Built clean.' The camera applies a slow, subtle push-in motion.
1:14bottle label zoom This scene is an extreme close-up, zooming rapidly into the detailed label of the 'First Day' vitamin bottle. The text and graphics on the label, including various certifications and nutritional information, become briefly legible before blurring slightly due to the rapid motion. The colors are vibrant. The camera executes a fast zoom-in, creating a dynamic visual effect. An on-screen text overlay reads: 'Backed by science.'.
1:15girl eating gummy trusted This split-screen scene features the narrator in the bottom portion (partially obscured). The top portion shows a close-up of the back label of the 'First Day' vitamin bottle, displaying certifications like 'clean label', 'vegan', and 'non-GMO' symbols. A hand places a red star-shaped gummy onto the lid. In the blurred background, the young girl from previous scenes is visible, happily taking a gummy from the bottle and putting it in her mouth. The lighting is bright. An on-screen text overlay reads: 'Trusted by parents.'. The camera is static, focusing on the product details and the child's positive interaction.
