0:00intro minimum wage question The scene features a central red square on a dark red, subtly textured background that has small, white, circular particles drifting gently across it. In the top left corner, the white 'attn:' logo is visible, and in the top right, the white 'amazon' logo appears. The main text, centered within the red square, gradually builds: first appearing as "Why is raising the", then fully expanding to "Why is raising the minimum wage from $8.65 to $15 good for Floridians?" The phrases "raising the" and "minimum wage from $8.65 to $15" are highlighted in a bright teal rectangular box. The lower portion of the red square features a stylized, vibrant illustration of a beach scene: two large, teal-colored palm trees stand on either side, framing a bright yellow lifeguard tower with a red roof, situated on light blue and white water that resembles gentle waves. A dark blue alligator rests on the water near the lifeguard stand. At the very bottom, in small white text, is a source citation: "Source: nelp.org | 'WHY THE U.S. NEEDS A $15 MINIMUM WAGE' (2021)".
0:04money circulation explanation The scene maintains the central red square on a dark red, subtly textured background with small, white, circular particles drifting gently across it. The 'attn:' and 'amazon' logos remain in their respective top corners. Centered text appears, first stating "Because when workers earn", then extending to "more money,", and finally completing the thought with "they spend that money." The phrases "earn more money," and subsequently "spend that money" are dynamically highlighted in bright teal rectangular boxes as they appear. Above the text, a vibrant, stylized illustration depicts two pale teal-colored $20 bills arranged as if slightly fanned, beneath a dark blue circular shape. Two stylized human hands, also in pale teal, are shown in the center of the blue circle, appearing to exchange small, yellow-green coins that are also scattered around them, some seemingly floating in mid-air. At the bottom, the source citation from the previous scene is visible in small white text.
0:10business and job growth This scene retains the consistent visual style: a red central square on a dark red textured background, with small, white, circular particles drifting gently. The 'attn:' and 'amazon' logos are fixed at the top left and right corners, respectively. The central text dynamically displays "This stimulates businesses and leads to more job growth." The phrase "job growth" is highlighted in a bright teal rectangular box as it appears. The illustration above the text features five abstract, teal-colored human silhouettes seated around a simplistic white, round table, suggesting a business meeting or collaborative environment. A bright yellow arrow with a zigzag pattern points upwards from the center of this group, vividly symbolizing growth and positive economic trends. The source citation remains at the bottom in small white text.
0:14florida workers growth potential The scene maintains the red central square and dark red textured background, along with the 'attn:' and 'amazon' logos at the top. Small, white, circular particles continue to drift gently across the background. The text states: "And since Florida has 2.5 million workers making less than $15 that's a whole lot of growth." The numbers "2.5 million" and the phrase "making less than $15" are highlighted in bright teal rectangular boxes, followed by "that's a whole lot of growth" also highlighted in teal, emphasizing the potential for economic expansion. The illustration depicts a large crowd of teal-colored human silhouettes, enclosed within a large blue circle that represents the sky. A white moon is visible in the upper right of the blue circle, surrounded by small teal stars. Two stylized dollar bills (one yellow-green, one light blue) float near the crowd, suggesting financial impact and opportunity. The source citation is present at the bottom in small white text.
0:20amazon wage impact statement The visual theme shifts dramatically to a light grey central square set against the same dark red, subtly textured background. The 'attn:' and 'amazon' logos remain in their top left and right positions, respectively. The central text, rendered in a clear black serif font, reads: "Amazon's employees, their families, and communities have seen the impact of a $15 starting wage since 2018." The specific phrase "$15 starting wage" is highlighted within a bright teal rectangular box, drawing attention to Amazon's commitment. The overall composition is clean and focused solely on the informational text, with no other significant illustrations or particles present in this scene.
0:25call to action amazon This scene continues with the light grey central square against the dark red textured background, with the 'attn:' and 'amazon' logos at the top. The central text, in black serif font, now prompts: "Learn more about their position at AboutAmazon.com/15" with the full URL highlighted in a bright teal rectangular box to ensure visibility and direct action. Below this, the words "SPONSORED BY" appear in a smaller black serif font, followed by a large, prominent black Amazon logo with its characteristic smile arrow. This scene serves as a clear call to action and robust brand reinforcement, encouraging viewers to seek more information.
