0:00tee showcase intro
Medium shot of a light-skinned man holding a cream-colored graphic t-shirt with both hands, presenting its back to the camera. The t-shirt features a vibrant graphic design depicting a sunset over an ocean with palm trees and a winding road. The man's arms are bent, and the shirt is held up against a plain white wall with a vertical molding detail on the left. A large green plant is visible on the right side of the frame, partially obscured. Overhead, bright, diffused lighting illuminates the scene, casting soft shadows. The dominant colors are the cream of the shirt, the bright orange and teal of the graphic, and the green of the plant. A white text overlay reads "I hate this Graphic Tee".
0:00man wearing tee close up
Medium close-up shot of a light-skinned man wearing the cream-colored graphic t-shirt. He is positioned slightly off-center to the right, looking down at his left arm and smiling warmly. His right hand is rolling up the sleeve of his t-shirt, showcasing his bicep. The background is a plain white wall with a tall, leafy green plant positioned behind and to the left of the man, providing a natural, soft green contrast. The lighting is bright and even, creating a clean, inviting atmosphere. The graphic on the t-shirt, featuring a sunset, ocean, and palm trees, is visible on his left chest. A white text overlay reading "Why?" appears in the center of the frame.
0:02man wearing tee full shot
Medium shot of a light-skinned man, now standing center-frame, wearing the cream-colored graphic t-shirt. He is smiling widely, looking towards the right side of the frame and then quickly to the left, with an expression of mild amusement or flattery. He gestures slightly with his hands as he talks. The background is a minimalist, plain white studio wall, creating a clean and uncluttered environment. Bright, soft lighting illuminates the man, with minimal shadows, emphasizing the t-shirt's graphic. A green plant is subtly visible in the far background on the left. Text overlays appear: "Whoa, where'd you get that?!" followed by "Who made that design??".
0:05design process sketching
Close-up, overhead shot of a person's hands drawing black outline sketches in a white sketchbook with a dark purple pen. The sketchbook is open to a page with four rectangular frames, two in the top row and two in the bottom. The artist is actively sketching detailed beach and sunset landscapes with palm trees and winding roads within these frames. The left hand holds the sketchbook steady while the right hand manipulates the pen. The background is an indistinct light surface. The lighting is bright and even, highlighting the meticulous detail of the drawing process. Text overlays appear: "The design was created by real humans." followed by "Real hands, real effort, maybe even some sweat.". The color palette is dominated by white paper, black ink, and the purple pen, with the light skin tone of the hands.
0:09design process digital art
Close-up, slightly elevated shot of an animated digital illustration of a coastal sunset scene. The scene begins as a black outline drawing, similar to the previous sketches, and then is progressively filled with vibrant colors. The illustration depicts a large orange sun setting over a teal ocean, with waves crashing against a cliff edge. A winding road curves along the coast, and dark palm trees are silhouetted against the sky. The art style is bold and graphic. A person's hands are visible at the bottom of the frame, using a stylus or pen to interact with the image, implying a digital creation process. The background is a white surface, possibly a digital tablet or a physical drawing being digitally enhanced. The text overlay reads: "Pouring hours into crafting each piece, just for you."
0:12ink dispensing
Extreme close-up shot of an industrial machine dispensing vibrant, thick liquid ink. Three clear tubes with different colored inks (purple, white, pink) are visible at the top, leading down to nozzles. A white, creamy substance is actively being dispensed from a central nozzle into a cylindrical red container filled with a deep, rich red-pink ink. The red ink in the container already has a thick, viscous consistency. The background is blurred, showing parts of the machine and an industrial setting. The lighting is bright and focused on the dispensing action, highlighting the textures and colors of the ink. A white text overlay states: "Then INTO THE AM prints them on fabric".
0:13ink stirring
Extreme close-up shot of a thick, glossy, dark red-pink ink being stirred in a container. A white mixing paddle or tool is visible, vigorously swirling the highly viscous ink, creating peaks and valleys in its surface. The ink has a rich, almost metallic sheen. The container appears to be a black or dark gray bucket. The background is out of focus, suggesting an industrial workspace. The lighting is direct, emphasizing the texture and deep color of the ink. The text overlay from the previous scene, "Then INTO THE AM prints them on fabric", continues to be displayed.
0:15heat press label
Close-up shot showing a pink, circular heat press applying pressure onto the neck label area of a dark gray or black t-shirt. The t-shirt fabric is visible, along with the white label being pressed onto it. The heat press is mechanical, with a visible arm structure. A person's hand is subtly visible in the bottom right, guiding the t-shirt. The background is blurred, indicating an industrial or workshop environment. The lighting is bright, focusing on the machinery and the t-shirt. A white text overlay reads: "I even wear them to sleep."
0:16t shirt label detail
Extreme close-up shot focusing on the brand label inside the collar of a dark gray or black t-shirt. The label is printed directly onto the fabric in white or light gray text, featuring the stylized "INTO THE AM" logo and various care instructions and sizing information (e.g., "XL"). The fabric of the t-shirt is visible with its soft texture. The background is intentionally blurred, possibly showing a folded shirt or bedding. The lighting is soft and even, making the text on the label clear and readable. The text overlay "I even wear them to sleep." is still present.
0:17tee showcase side view
Medium shot of a light-skinned man holding a cream-colored graphic t-shirt with both hands, presenting its back to the camera. He stands in profile, facing left, with the t-shirt held out in front of him. The t-shirt features a vibrant graphic design depicting a sunset over an ocean with palm trees and a winding road. The background is a plain white wall with a vertical molding detail on the left. A large green plant and a reddish-brown couch are visible on the right side of the frame, adding depth. Bright, diffused lighting illuminates the scene. A white text overlay reads: "I gotta say, I didn't choose the Graphic Tee life...".
0:18man wearing tee back view
Medium shot of a light-skinned man wearing the cream-colored graphic t-shirt. He stands with his back mostly to the camera, looking over his right shoulder and smiling. The t-shirt's full back graphic, depicting a vibrant sunset, ocean, palm trees, and a winding road, is prominently displayed. He wears dark blue jeans. The background is a plain white studio wall, creating a clean backdrop. Bright, even lighting highlights the t-shirt design. A white text overlay says: "The Graphic Tee life chose me."
0:19product packaging pickup
Medium shot of a man from a slightly elevated perspective, bending down to pick up a plastic-packaged graphic t-shirt from the floor next to a plush, dark orange couch. He is wearing a dark t-shirt and jeans. A large, leafy green plant stands prominently behind him to the right, adding a touch of nature to the indoor setting. The wall behind is white with a decorative molding. The lighting is bright and even. The t-shirt packaging is transparent, revealing the graphic tee inside, and features the "INTO THE AM" logo prominently. A white text overlay reads: "Grab these INTO THE AM Graphic Tees now".
0:22packaged tees on couch
Close-up shot of two plastic-packaged graphic t-shirts resting on a textured, dark orange or burnt sienna colored couch. The t-shirts are visible through the clear plastic packaging, showcasing their vibrant graphic designs. The packaging prominently features the "INTO THE AM" logo in a dark, stylized font, along with text indicating the brand. The couch fabric has a plush, velvet-like appearance, creating a soft and inviting background. The lighting is warm and inviting, highlighting the product presentation. A white text overlay reads: "and get a huge discount when you buy 3!".
