0:00cleaning concentrate bottles close up
A close-up shot focuses on three small, clear glass bottles of Grove Collaborative cleaning concentrate, arranged closely together. The bottles are clear glass with green and orange-yellow labels. The labels read "Grove Collaborative" at the top, followed by product names like "Tub & Tile Cleaner" and "Daily Shower Spray", with "Orange & Rosemary" as the scent. Each label also states "1 FL OZ (30 ML) CONCENTRATE" and features a circular "BEYOND PLASTIC" logo at the bottom. The background is softly blurred, showing more similar bottles. The lighting is bright and even, highlighting the clear liquid inside the bottles. The dominant colors are deep green, vibrant orange, yellow, and clear glass. A white text overlay at the bottom reads "Introducing Grove's line of plastic-free".
0:02cleaning products arranged kitchen
A medium-wide shot displays five clear glass spray bottles, each with a white spray nozzle and a colorful silicone sleeve (light green, cream, yellow, teal, purple) at the base. In front of each spray bottle, a small glass concentrate bottle (with purple labels) is placed. The bottles are neatly arranged in a line on a warm-toned wooden kitchen counter. The background features a bright window with lush green foliage outside, and blurred kitchen elements like white cabinets and a potted plant. The lighting is bright and natural, suggesting a sunny day. The color palette is fresh and clean, combining natural wood tones with pastel bottle sleeves and vibrant greenery. A white text overlay at the bottom reads "home cleaning products."
0:04filling spray bottle with water
A close-up shot focuses on a person's hands filling a clear glass spray bottle with water from a modern stainless steel kitchen faucet. The bottle is held in the right hand, with its yellow silicone sleeve contrasting against the clear glass and the silver faucet. Water is actively running into the bottle, causing small bubbles. The background is softly blurred, showing a clean white kitchen sink and a glimpse of green plants and a fruit bowl on the counter, suggesting a bright and fresh environment. The lighting is clear and bright, emphasizing the clean water and bottle. The color palette is dominated by cool blues and grays of the sink and water, with a pop of yellow from the bottle sleeve. A white text overlay at the bottom reads "Designed to help solve the".
0:06adding concentrate to bottle
A medium shot captures a person's hands adding a small amount of liquid from a concentrate bottle into the larger, partially filled glass spray bottle. The spray bottle, with its yellow silicone sleeve, is held upright on a wooden table. The small concentrate bottle, with a purple label and silver cap, is tilted over the opening of the spray bottle, and a clear liquid is seen dripping into it. The background is softly blurred, showing a modern kitchen or home interior with light-colored cabinets and countertops, suggesting a clean and orderly setting. The lighting is bright and focused on the action. The color palette includes warm wood tones, a bright yellow, and hints of light blue and white in the background. A white text overlay at the bottom reads "single-use plastic problem."
0:08wiping sink with cleaner
A close-up shot focuses on a hand wiping a pristine white bathroom sink with a light blue microfiber cloth. The hand is holding a yellow-sleeved spray bottle (partially visible) in the left hand while the right hand wipes the sink surface, creating a small wet streak. The sink is clean and modern, with a chrome faucet visible in the top left. The background is blurred, showing white tiled walls and a glass container with cotton balls, indicating a clean bathroom environment. The lighting is bright and clean, emphasizing hygiene. The dominant colors are white, chrome, and a soothing light blue from the cloth. A white text overlay at the bottom reads "With 100% natural scents,".
0:10spraying tiled wall
A close-up shot shows a hand holding a clear glass spray bottle with a white nozzle, spraying liquid onto a clean, white tiled wall. The spray mist is visible as it leaves the nozzle and lands on the glossy white subway tiles. The hand is positioned on the right side of the frame, with the arm extending out of view. The background is entirely composed of the white tiles, creating a minimalist and clean aesthetic. The lighting is bright and even, highlighting the cleanliness of the surface. The color palette is predominantly white with clear liquid and a slight blue hue from the mist. A white text overlay at the bottom reads "glass spray bottles,".
0:11mopping kitchen floor
A low-angle medium shot captures a flat mop head cleaning a textured, possibly concrete or large tile, kitchen floor. The mop is pushed forward, leaving a clean, wet streak on the floor. In the background, part of a modern stainless steel refrigerator is visible on the right, and light blue kitchen cabinets are softly blurred on the left. Natural light from a window or overhead fixture creates a bright, clean atmosphere. The color palette consists of earthy tones from the floor, cool blues from the cabinets, and silver from the appliance. A white text overlay at the bottom reads "and a cleaner for every surface, our concentrate cleaning system".
0:15man cleaning mirror reflection
A medium shot shows a man cleaning a bathroom mirror. The camera is positioned in front of the mirror, capturing the man's reflection as he wipes it with a light mint-green cloth. The reflection of his face is clearly visible, showing him with a clean, confident, and slightly smiling expression. The background in the reflection reveals a light-colored bathroom with an overhead light fixture and a wooden ladder or shelving unit. The lighting is bright and even, illuminating both the man and his reflection. The color palette is dominated by light greens, blues, and whites from the bathroom and cloth, with the man's natural skin tones. A white text overlay at the bottom reads "is reusable, recyclable, and infinitely clean."
0:19family in living room dolly
This scene begins with a blurry shot of a family in a bright living room, viewed from behind the shoulders of a child. The camera then dollies left and focuses on a close-up of a clear glass spray bottle and a small concentrate bottle on a wooden coffee table. In the initial part, a child in a blue t-shirt stands facing away from the camera, and an adult in a yellow shirt is seated on a sofa. Another adult in a light green shirt is also seated. The background is a bright, airy living room with large windows, white walls, and warm lighting. A red patterned rug is on the floor. As the camera moves, the family blurs further, and the focus shifts to the cleaning products. A white text overlay at the bottom reads "For a better, brighter future,".
0:21cleaning products family blurred background
A close-up shot of a clear glass spray bottle with a white spray nozzle and a yellow silicone sleeve, positioned prominently on a wooden coffee table. Beside it is a smaller clear glass concentrate bottle with a purple and white label, labeled "Grove All-Purpose Cleaner". The background is a brightly lit, airy living room with a family (a child and two adults) sitting on a sofa, blurred out of focus, implying a clean and happy home environment. A vase of colorful flowers is also visible on the table. The lighting is soft and natural, emphasizing the warmth of the home. The dominant colors are natural wood, yellow, purple, and the soft greens and whites of the living space. A white circular graphic with "BEYOND PLASTIC" and an arrow pointing up appears over the products. A white text overlay at the bottom reads "let's move beyond plastic."
0:26brand logo and call to action
An animated graphic sequence on a solid dark teal background. Initially, the white text "grov|" appears, with a blinking cursor at the end, as if typing. This quickly transitions to the full white "Grove Collaborative" logo, with "Grove" in a large, bold sans-serif font and "Collaborative" in smaller text below it. A registered trademark symbol (®) is next to "Grove". Below the logo, two lines of white text appear: "Get your free gift set today" and "grove.co". Finally, a third line of smaller white text appears at the very bottom: "Free gift set valid for new customers only on first orders of $29 or more." The overall aesthetic is clean, modern, and professional.
