0:00split screen intro products This scene employs a split-screen format. The top half features a medium close-up of a male presenter against a blurred background of retail shelving filled with work boots. The lighting is bright and even, highlighting the presenter. The lower half rapidly cuts between three product shots. The first shows light brown work boots with yellow soles, standing on a metal grate, with sparks flying around them as if from welding, set in a dark, industrial environment. The second displays a pair of dark brown pull-on work boots with white soles, presented against a serene, stylized background featuring a calm body of water reflecting distant, blurred mountains under a soft-lit sky, evoking a sense of rugged nature. The third shot showcases a single dark brown lace-up work boot with orange accents, resting on a rocky, textured surface, with the same natural, reflective mountain and water background. The overall color palette shifts from industrial grays and oranges to natural browns, blues, and greens, unified by the work boot theme. Subtitle text 'I'm Eric Girard, founder of BRUNT Workwear.' appears over both screens.
0:02split screen boot on wood This scene maintains the split-screen format. The top half shows the same male presenter speaking directly to the camera, with a confident and engaging expression against the blurred background of a retail store. The bottom half features a close-up, low-angle shot of a person's foot, encased in a dirty, light brown work boot, stepping down onto a wooden plank. A hand, possibly of the same person, is visible near the plank, indicating careful placement or work. The boot is heavily soiled with mud and dirt, emphasizing its use in tough conditions. The wooden planks are rough and textured. The lighting is functional, focused on the boot and the action. Subtitle text 'We hear from people all over the country' is visible.
0:03split screen boot in smoke This scene continues the split-screen format. The top half shows the same male presenter, waist-up, against the blurred retail background, speaking with a direct gaze. The bottom half features a medium shot of a single light brown Brunt work boot standing firmly on a dark, textured surface, surrounded by dramatic, swirling white smoke. The boot is well-lit, making its texture and details prominent against the darker background and ethereal smoke. The smoke creates an atmospheric, almost mystical visual, highlighting the boot as a central, impressive object. The color palette is dominated by the boot's earthy tones, the dark surface, and the stark white of the smoke. Subtitle text 'every day asking us' is visible.
0:04split screen walking stairs This scene maintains the split-screen format. The top half shows the male presenter in a medium close-up, speaking to the camera with a friendly expression. The background is a blurred view of work boot shelves. The bottom half features a close-up, low-angle shot of a person's legs and feet, clad in brown work boots and dark brown work pants, slowly ascending a set of unfinished wooden stairs. The boots are visibly dirty and scuffed, suggesting a real-world work environment. The wooden stairs are rough-hewn, consistent with a construction site or workshop. The lighting is natural, highlighting the textures of the wood and the worn boots. Subtitle text 'where they can try on our work boots and apparel in person.' is displayed.
0:07split screen walking floor This scene continues the split-screen format. The top half features the same male presenter, speaking with a direct and encouraging tone against the blurred retail background. The bottom half provides a close-up, low-angle shot of a person's feet, clad in dirty brown work boots and dark work pants, walking forward on a dusty concrete floor. The floor is strewn with wood shavings and construction debris, reinforcing a rugged work setting. In the background, blurred wooden studs of a framed wall are visible, suggesting an unfinished interior or construction site. The camera tracks slightly forward, following the feet. Subtitle text 'where they can try on our work boots and apparel in person.' is displayed.
0:08split screen retailer announcement This scene maintains the split-screen format. The top half shows the male presenter speaking enthusiastically to the camera, gesturing with his hands. His expression is bright and positive. The background remains the blurred retail shelving. The bottom half is a graphic overlay against a plain white background. It features the orange 'BRUNT' logo prominently at the top, followed by the text 'NOW AVAILABLE AT' in a bold, red sans-serif font. Below this, a large, blue and white hexagonal logo for 'CAL Ranch' is displayed. This graphic serves to announce the retail partnership. The text 'Good news. Brunt is already available at a retail store near you.' is shown as subtitles.
0:10split screen in store experience This scene continues the split-screen format. The top half features the male presenter, speaking directly to the camera with a warm, inviting expression. The background of retail shelves remains blurred. The bottom half presents a rapid montage of three B-roll shots demonstrating an in-store experience with the boots. The first shot shows a male subject, viewed from behind, reaching for a pair of work boots displayed on a wooden shelf in a retail environment. The second shot shows a male subject, wearing a dark t-shirt and cargo pants, holding a dark gray work boot, examining its quality. The third shot features a male subject, wearing a yellow t-shirt and dark pants, sitting on a bench in a changing area, focused on trying on a pair of Brunt work boots. The lighting in the bottom half is bright and retail-like, showcasing the products clearly. Subtitle text 'If you want to get up close to our products so you can feel the quality and experience the comfort.' is displayed.
0:14split screen boot sole detail This scene maintains the split-screen format. The top half shows the male presenter speaking with a clear, instructional tone, gesturing towards the camera. The background is still the blurred retail boot shelves. The bottom half features a close-up shot of the sole of a Brunt work boot. The sole is thick, light-colored (off-white or tan), and features a distinctive deep-tread pattern with zig-zag grooves for grip. A small orange insert with the 'BRUNT' logo is visible on the sole, emphasizing branding and specific features. The lighting is clean and direct, highlighting the texture and design of the sole. A large, prominent text overlay 'BRUNTWORKWEAR.COM' appears centrally on the bottom screen. Subtitle text 'just head over to bruntworkwear.com' is also visible.
0:18split screen boot stitching detail This scene maintains the split-screen format. The top half features the male presenter, speaking to the camera, making a small, precise gesture with his fingers. The background remains the blurred retail environment. The bottom half provides an extreme close-up of a brown leather work boot, focusing on the intricate stitching. The stitching is done with a contrasting light-colored thread, showcasing the craftsmanship and durability of the boot. The texture of the leather is highly detailed, emphasizing the quality of materials. The lighting is soft but direct, accentuating the fine details. Subtitle text 'Click on the store locator' is displayed.
0:21store locator screen recording This scene shows a full-screen recording of a website interface. The top features a white background with the orange 'BRUNT' logo centered. Below it, the text 'FIND RETAILERS NEAR YOU' is displayed in bold black letters. A search bar labeled 'Type a City or State' with a magnifying glass icon next to it is positioned below the title. The main portion of the screen is occupied by a video showing a zoom-in on a geographical map of North America. The map starts wide, showing the entire continent, then quickly zooms into the Western United States, and finally settles on a detailed green topographical view of a specific region, likely to indicate the functionality of a store locator. Subtitle text 'to find the closest location to you.' is visible at the bottom.
