0:00intro social post problem The scene opens with a vertically oriented screen displaying what appears to be a social media post. At the top, a profile picture features a Black woman with cornrows, accompanied by the username 'Charlie' and handle '@charlietv'. Below this, bold black text reads: 'You'd never believe the secret to my Barbie hair... 😳'. The main visual content shows a medium shot of a young Black woman, likely Charlie, reacting with wide eyes and her hands cupping her face, expressing surprise or disbelief. Her eyes are rolled upwards. She is wearing a light pink, possibly knitted or textured, long-sleeve top. Her hair features blonde curly extensions mixed with dark braided roots. In the lower right foreground, a dark bottle with a white and orange label, identified as 'Mary Ruth's Liquid Morning Multivitamin + Hair Growth', is prominently displayed, partially obscuring her body. The background is a simple, light-colored wall with a hint of a light fixture on the left. The overall lighting is bright and even, creating a clean and focused look on the woman and the product.
0:01transition talking head Following the surprised reaction, the same young Black woman is now smiling broadly and looking directly into the camera. She appears confident and happy, gesturing slightly with her hands below her chest level. Her posture is upright, and she maintains eye contact with the viewer. She is still wearing the light pink, possibly knitted, long-sleeve top, and her hair, featuring blonde curly extensions mixed with dark braided roots, frames her face. The background remains a simple, light-colored wall, creating a clean and uncluttered setting. The lighting is consistent with the previous scene, bright and even, highlighting her expression and appearance. This scene serves as a positive and engaging transition, setting an inviting tone for the product reveal.
0:02product reveal talking head A different young woman with long, flowing dark brown hair is featured in a medium shot, looking directly at the camera with a slight smile. She holds the 'Mary Ruth's Liquid Morning Multivitamin + Hair Growth' bottle prominently in her right hand, showcasing its label towards the viewer. The bottle has a dark base and a white and orange label. An overlay text 'This is my secret' appears in white with a black outline, emphasizing the product's role. She is wearing a black long-sleeve top. The background is a warm-toned kitchen with dark brown wooden cabinets, suggesting a home setting. The lighting is soft and warm, casting a gentle glow on her face and the product. Her expression is welcoming and she appears to be speaking, though her mouth movement is not clearly visible in this short segment. Her body is angled slightly, presenting the product clearly while maintaining eye contact.
0:04hair toss benefit This scene features a young woman with long, glossy dark brown hair that has lighter highlights, smiling subtly as she turns her head over her right shoulder. Her hair appears to be in motion, as if she has just performed a hair toss, emphasizing its healthy and vibrant appearance. She is wearing a cream-colored, ribbed long-sleeve top. The background is a solid, vibrant orange wall, creating a striking contrast and a warm, energetic atmosphere. Overlay text reads 'to getting my hair to look so healthy.', reinforcing the product's benefit. The lighting is soft and even, highlighting the sheen of her hair and her calm, happy expression. Her gaze is directed slightly past the camera, creating an aspirational and natural feel.
0:05product close up peaches A tight close-up focuses solely on the 'Mary Ruth's Liquid Morning Multivitamin + Hair Growth' bottle, held upright. The product's label, featuring a vintage-style illustration of a woman in a rural setting, along with text details like 'Peach Mango' flavor, is perfectly in focus and highly legible. The bottle itself is dark and sleek. The background is intentionally blurred but discernibly composed of vibrant, halved peaches, some with their pits visible, creating a rich orange and yellow palette that complements the product's flavor profile. The lighting is soft and diffused, accentuating the bottle's texture and the freshness of the fruit. This shot is designed to highlight the product's natural ingredients and appealing flavor.
0:06blonde woman product demo A bright and energetic medium shot features a young woman with long, wavy blonde hair, looking directly at the camera with an excited expression. She holds the 'Mary Ruth's Liquid Morning Multivitamin + Hair Growth' bottle in her left hand and, in her right hand, a small, textured, golden-colored gummy or scoop, possibly illustrating a form of the vitamin. She is wearing a neutral-toned top, possibly grey or tan. A glowing, animated orange rectangular frame outlines the video, adding a dynamic, 'viral' aesthetic. Overlay text, 'Viral Liquid Morning Multivitamin + Hair Growth', reinforces the product's popularity and key benefits. The background suggests a modern kitchen or living space with dark walls and light countertops. The lighting is clear and bright, emphasizing her enthusiasm and the product's appeal.
0:07redhead woman product use This segment features a young woman with long, straight, vibrant red hair, demonstrating the product's usage. She is seen pouring the orange liquid from the 'Mary Ruth's Liquid Morning Multivitamin + Hair Growth' bottle into a silver spoon held close to her mouth. Her expression is focused and pleasant as she performs the action, then she looks up towards the camera. She is wearing a simple grey crew-neck top. The same glowing, animated orange rectangular frame from the previous scene continues to enclose the video, maintaining the 'viral' visual theme. The background is a plain, light-colored wall with a subtle hint of green foliage on the right, suggesting a clean, natural environment. The lighting is soft and even, allowing for clear visibility of the product and her action.
0:09review proof point The scene transitions to a full-screen graphic displaying text overlays against a softly blurred, light background. The initial white text 'from MaryRuth's.' appears at the top. This is quickly followed by larger, prominent white text that reads 'OVER 100,000+ Reviews', centered on the screen. Below this, a visual representation of five stars, with four filled in and one partially filled, indicates a high rating. The background appears to be a very soft, out-of-focus image, possibly of a person or light environment, providing a neutral canvas for the text. The overall effect is clean and professional, focusing entirely on conveying the social proof and positive reception of the product. The stars are a pale grey, complementing the white text.
0:09pre run routine ugc The scene shows a young woman with long, dark brown hair, dressed in a sleek, all-black athletic outfit consisting of a long-sleeved top and leggings. She is bending over, leaning slightly on a wooden stool or bench, intently tying the laces of her white athletic shoes. The setting appears to be a cozy kitchen with dark brown wooden cabinets and light-colored countertops. A ceiling fan with an integrated light fixture is visible overhead, providing warm illumination. White overlay text in the bottom third of the screen reads 'I just wanted to show you guys this before I go on my morning run', accompanied by a small animated running emoji. The camera is positioned at a medium height, capturing her action from a slightly elevated angle. The shot has a candid, unpolished feel, characteristic of user-generated content.
0:12confident pose ugc The same young woman from the previous scene, with long dark brown hair, now stands upright, striking a confident pose. She has her hands on her hips and a slight, engaging smile on her face as she looks directly into the camera. She remains dressed in the all-black athletic outfit. The kitchen background with dark brown wooden cabinets and light countertops is still visible, providing a consistent home setting. The overhead ceiling fan and warm lighting are also consistent. Her body language projects readiness and self-assurance. The shot is a medium full shot, capturing her from mid-thigh up, highlighting her complete athletic look. This clip reinforces an active and healthy lifestyle associated with the product.
0:13product in fridge A close-up shot focuses on the 'Mary Ruth's Liquid Morning Multivitamin + Hair Growth' bottle, neatly placed on a shelf inside a refrigerator. The bottle is well-lit, with its white and orange label clearly legible. Surrounding the bottle on the shelves are various fresh fruits, including bright yellow lemons and reddish-purple peaches or plums, adding a natural and healthy context. The interior of the refrigerator is clean and modern, characterized by cool, bright lighting. In the blurred background, a person's hand is visible, reaching or moving away from the area where the bottle is located, suggesting it's being accessed or put away. This scene highlights the product's place within a healthy lifestyle and fresh diet.
0:15woman taking product from fridge The camera is positioned inside a refrigerator, looking out, capturing a young woman with curly light brown hair reaching in to retrieve the 'Mary Ruth's Liquid Morning Multivitamin + Hair Growth' bottle. She is wearing a soft, yellow and white striped robe, suggesting a morning routine. Her arm extends into the frame from the left as she grasps the bottle. The refrigerator interior is clean with white tiled walls and shelves holding fresh fruits like peaches and tomatoes, reinforcing a healthy, natural setting. The cool, bright light of the refrigerator illuminates the scene. Her face is partially obscured as she bends down, but her intention to take the product is clear. The scene feels candid and relatable, showing the product as part of a daily health regimen.
0:16pouring liquid into glass A very close-up, stylized shot focuses on the action of the orange-colored liquid being poured from the 'Mary Ruth's' bottle into a small, clear glass. The liquid stream is thick and consistent, filling the glass from the top. The glass itself is simple and cylindrical, allowing the vibrant color of the liquid to be the main focus. The background is softly blurred, showing hints of the same orange-hued peaches seen earlier, providing a cohesive visual theme. The lighting is warm and inviting, making the liquid appear appealing and fresh. This shot emphasizes the product's liquid form and its smooth, easy pour, reinforcing its consumption method.
0:17liquid pouring into bottle reverse An extreme close-up, inverted shot, focuses directly on the neck of the 'Mary Ruth's' bottle. From the camera's perspective, the thick, vibrant orange liquid appears to be flowing upwards and into the bottle's opening, suggesting either a reverse shot or an abstract depiction of the product's essence. The bottle opening is dark, providing a strong contrast to the bright liquid. The background is a soft, out-of-focus blur of warm tones, likely orange. The lighting emphasizes the texture and color of the flowing liquid. This artistic shot visually reinforces the liquid form and potentially the 'refilling' or beneficial aspect of the product.
0:17objection handling talking head The scene returns to the young woman with long dark brown hair from earlier, presented in a close-up talking head shot. She looks directly at the camera, speaking expressively and gesturing with her hands to convey her points. She is wearing a black top. Overlay text, 'or taking pills like me', is displayed in white with a black outline, specifically addressing a common consumer objection or preference. Her facial expression is earnest and relatable, suggesting empathy for those who dislike traditional supplement forms. The background is a warm-toned kitchen with dark brown wooden cabinets. The lighting is soft and warm, highlighting her face and gestures. Her body language is engaged and communicative, reinforcing her message.
0:19call to action talking head The young woman with long dark brown hair is again in a medium shot, looking at the camera with a friendly smile. She holds the 'Mary Ruth's Liquid Morning Multivitamin + Hair Growth' bottle in her right hand and gestures with her left towards a glass containing the orange liquid product. She appears to be speaking, making a direct appeal to the viewer. Overlay text 'Visit us at MaryRuthOrganics.com' in red, accompanied by a white border, is prominently displayed in the lower part of the screen, serving as a clear call to action. She is wearing a black long-sleeve top. The background is a warm-toned kitchen with dark brown wooden cabinets. The lighting is soft and inviting, focusing attention on her and the product. Her expression is confident and persuasive, encouraging viewers to take the next step.
0:23in store shelf display The camera pans upwards along a supermarket or health store shelf, showcasing multiple 'Mary Ruth's' products. Two prominent bottles are in focus: the 'Liquid Morning Multivitamin + Hair Growth' (Peach Mango flavor) and the 'Women's Multivitamin + Hair Growth' (Liposomal Ultra Absorption). Both bottles share similar branding with white and orange labels, featuring the brand's logo. Below the bottles, a price tag is visible, indicating 'SALE' prices, with the original price crossed out and a lower price displayed, highlighting an 'Offer Highlight'. Other product packaging in various colors is partially visible on the shelf. The lighting is typical of a retail environment, bright and overhead. The camera movement is smooth and deliberate, guiding the viewer's eye across the product range and price information, emphasizing accessibility and value.
0:25animated brand logo reveal The scene begins with a dynamic and abstract animation. A rough, hand-drawn sketch of a person's head (blonde hair, male-like profile) is briefly visible inside a large, irregularly drawn red circle. This initial sketch and circle quickly dissolve or transform into the official 'Mary Ruth's' brand logo. The final logo features a cheerful, smiling blonde woman with a red ribbon in her hair, depicted in a classic, hand-drawn style. She is set against a pastoral landscape with a small house and rolling hills, all enclosed within a circular emblem. The brand name 'Mary Ruth's' is written below the emblem in a distinctive red font. The background is a clean white, with subtle, colorful, abstract brushstrokes in shades of blue, yellow, and green appearing and disappearing around the logo during its reveal. The animation is smooth and engaging, concluding with the clear, static brand identity.
