0:00intro talking head question A medium shot of a young adult male sitting comfortably on a dark grey sofa in what appears to be a brightly lit, modern living room or office space. He is looking directly into the camera and speaking. To his right, a large window allows natural light to illuminate the scene, creating a soft, even lighting with some subtle shadows. In the foreground, positioned on a dark wooden coffee table, are three circular white product containers with yellow and black "HIGHLAND" branding, stacked vertically on a light wooden stand. One additional container is placed flat on the table. The dominant colors are the man's off-white striped polo shirt, dark green trousers, and the neutral tones of the room. A white text overlay "Why do you buy" appears over the man's chest.
0:01text on white background A stark white screen with the faint, almost ghostly, outline of the previous scene's male figure in the background. The dominant feature is the black text overlay "a hair product?". The simplicity of the background puts full emphasis on the question, creating a moment of pause and direct engagement with the viewer. The lighting is extremely bright, almost blown out, consistent with a digital white background. No other elements are clearly visible.
0:02b roll male outdoors A medium close-up shot of a young Asian male standing outdoors in a lush green field on an overcast day. He is looking directly at the camera with a neutral, slightly inquisitive expression. The background consists of out-of-focus green grass and trees, creating a soft bokeh effect. He is wearing a dark blue or black work jacket with a tan collar and a white undershirt, suggesting a casual yet stylish aesthetic. The lighting is soft and diffused, typical of an overcast day, with no harsh shadows, giving the scene a calm and natural feel.
0:03talking head explaining A medium shot of the same young adult male from the first scene, sitting on the dark grey sofa in the modern living room. He is looking directly into the camera and speaking, gesturing with his hands for emphasis. The natural light from the window on his right illuminates the scene, creating a soft glow. The three "HIGHLAND" product containers on the wooden stand are still visible on the coffee table in the foreground. White text overlay "To make your hair look" appears over his chest. He transitions from speaking to reaching for the product, showing engagement and movement.
0:04talking head confidence statement A medium shot of the founder still on the sofa, now holding one of the "HIGHLAND" product containers. He looks directly at the camera with a confident expression, gesturing with the product in hand. The setting and lighting remain consistent with the previous talking head shots, maintaining a professional yet approachable atmosphere. The text overlay "and feel incredible. We're so confident" appears on screen, reinforcing the message. The focus is on his earnest delivery and the product he holds as a tangible representation of his confidence.
0:05product application hands on hair A close-up shot focusing on hands applying a hair product to a person's hair. The hands, with neatly manicured nails, are gently working the product through the short, dark hair. The hair appears somewhat textured and slightly damp, being styled. The background is blurred and dark, suggesting a focus purely on the product application process without distractions. Soft, diffused lighting highlights the hands and hair, making the texture of the hair visible. The text overlay "in this product" is visible on screen, continuing the thought from the previous scene and linking the action to the product's effectiveness.
0:06male styling hair profile glow A close-up, side profile shot of a young male running his hand through his dark, textured hair. His hair is styled slightly upwards. An intense orange-yellow glow emanates from the lower right portion of the screen, creating a dramatic halo effect around his head and shoulder, suggesting radiant results or a transformation. The background is dark and out of focus, emphasizing the subject and the dramatic lighting. The text overlay "that if you" is visible, continuing the voiceover narrative. This shot focuses on the confident, styled look and the product's effect, using dramatic, warm lighting to convey quality.
0:07male styling hair profile natural A close-up, side profile shot of the same young male from the previous scene, still running his hand through his dark, styled hair. The lighting in this shot is natural and even, without the dramatic orange glow, showing a more realistic application and the product's natural finish. The background is a soft, light grey, indicating an indoor setting, possibly a bathroom or changing room. The text overlay "don't like it for any reason" is visible, leading into a guarantee message. The subject's expression is neutral and contemplative, focusing on the tactile experience.
0:08female styling hair looking camera A medium close-up shot of a young adult female, with long blonde hair, looking directly at the camera with a slight, friendly smile. She is running her hands through her hair, suggesting styling or checking its hold and texture. The background is a simple, dark grey wall, providing a clean focus on the subject. The lighting is soft and even, highlighting her features and the natural movement of her hair. She is wearing a floral-patterned top with ruffles in soft, summery colors. The text overlay "we'll send 100%" is visible, continuing the money-back guarantee message and inviting trust.
0:09male smiling money back A medium close-up shot of a young adult male with dark hair and a beard, smiling widely and confidently into the camera. The background is a plain, bright white wall, creating a clean and minimalist aesthetic that emphasizes the subject. The lighting is bright and even, casting minimal shadows, making his smile appear genuine and inviting. He is wearing a simple black crew-neck t-shirt, which adds to his approachable look. The text overlay "of your money back." is clearly visible, completing the previous thought about a money-back guarantee and sealing the promise with a confident expression.
0:09talking head explaining cut out A medium shot of the founder speaking directly to the camera from the sofa. His hands are clasped together in front of him in a thoughtful pose. The product display on the coffee table is visible in the foreground, providing brand context. The lighting and setting are consistent with earlier talking head scenes, maintaining visual continuity. The text overlay "to cut out" appears on screen, introducing the next benefit of the product beyond just styling, hinting at eliminating harmful chemicals or unnecessary steps from a routine. His expression is serious yet informative.
0:11split screen article toxic ingredients A split-screen shot. The top half displays a screenshot of a digital article or blog post with the prominent headline "The Hidden Hazards: Unveiling Toxic Chemicals in Your Hair Care Products" and a sub-headline mentioning a "Dermatologist Recommended" doctor, reinforcing the scientific basis of the problem. The article text is white on a black background, with the headline highlighted in a bright yellow box. The bottom half shows a close-up of a hand dipping a finger into a vibrant turquoise, jelly-like hair product in an open, clear container, visually representing a generic, potentially "toxic" product. The background for this half is a plain light blue. Text overlays "cheap, toxic" and "and plastic sh*t" appear over the hand and product, followed by "out of your hair routine.", creating a strong negative association with these types of products. The contrasting visuals highlight the problem the product aims to solve.
0:13overhead natural ingredients A clean, brightly lit overhead shot displaying various raw, natural ingredients on a smooth, pristine white surface. These ingredients are arranged in distinct, artfully separated piles: white granular salts, red wood shavings or chips, light brown powder, a dollop of white creamy substance on a small wooden spoon, clear liquid drops, and some green leafy sprigs (possibly pine or rosemary). The lighting is bright and even, creating soft, subtle shadows and highlighting the natural textures and colors of each ingredient. The text overlay "all natural" appears, followed by "botanical ingredients," reinforcing the message of purity and natural origin, directly contrasting with the 'toxic' ingredients mentioned previously.
0:15product close up open A close-up shot of an open "HIGHLAND" product tin, revealing the light grey, solid pomade inside, positioned next to a closed, identical tin. Both tins are made of white metal with yellow and black branding featuring a deer logo and the text "Glacial Clay Pomade, SUSTAINABLY CRAFTED, HIGHLAND, BOULDER, COLORADO". The background is a dark, textured surface, possibly concrete or stone, which provides a contrasting backdrop that makes the white tins stand out. The lighting is soft and natural, emphasizing the product's smooth texture and the details of its packaging. The text overlay "all of which" is visible, beginning the explanation of the ingredients.
0:17ingredient list text overlay The background of this shot is a blurred version of the previous close-up of the "HIGHLAND" product tins, creating depth while keeping the focus on the information. Overlaid on this blurred background is a clear, white text list enumerating the product's natural ingredients: "Beeswax", "Vegetable Glycerin", "Kaolin Clay", "Canadian Glacial Clay", "Jojoba Oil", "Arrowroot", "Shea Butter", "Vitamin E", and "Essential Oil Blend". The words "you can pronounce," appear, followed by "and each of them actually support" and then "your hair and scalp health as you use it." This textual information is the primary focus, presented in a clean, legible font, emphasizing transparency and the health benefits of each ingredient.
0:19esquire publication feature A screen recording displaying a screenshot of a mobile-friendly web article from "Esquire" magazine, dated May 26, 2023. The prominent headline reads "The 9 Grooming Products We're Excited About This May," suggesting a curated selection. Below the headline, the "HIGHLAND" product container is prominently featured within the article's layout, accompanied by its price "$27 AT HIGHLAND.STYLE." The overall aesthetic is clean and digital, simulating a genuine online publication. A white text overlay "We can't stop winning awards," appears at the bottom, initiating a series of proof points to build credibility.
0:20gear patrol publication feature A screen recording displaying a screenshot of another mobile-friendly web article, this time from "Gear Patrol." The article is titled "The Best Pomades for Every Hairstyle," positioning the product as a top-tier choice. Similar to the previous scene, the "HIGHLAND" product container is featured with its price "$27 AT HIGHLAND.STYLE." The background of this digital article is white with black text and some red accents for the publication's logo, maintaining a professional and sleek design. A white text overlay "landing in publications," appears at the bottom, continuing the sequence of social proof and media recognition.
0:21customer review pop up A close-up shot of a digital customer review pop-up card, prominently displaying the headline "Exceeded my High Expectations!" The review is attributed to "Evan D. Verified Buyer," adding authenticity. In the background, other blurred customer review snippets are visible, creating a sense of widespread positive reception and social proof. The color palette is primarily white, black, and red for the pop-up, with a muted, greyish background for the other reviews. The text overlay "gracing the hair of your" appears at the bottom, transitioning the narrative to the product's use by individuals, including potentially influential ones.
0:22split screen montage styling barber tools A dynamic three-panel split screen montage, composed of quick cuts. The top panel shows a close-up of a man's head, viewed from behind, receiving a haircut or styling, with a barber's hands visible. The lighting is even. The middle panel is an overhead shot of various barbershop tools (clippers, scissors, comb, razor, brushes) neatly arranged on a light wooden surface, signifying professional use. The bottom panel features two people, a man in a hat pointing at a screen and a woman looking on, in what appears to be a creative or production setting, possibly behind-the-scenes. The text overlay "favorite celebrities" appears across the middle panel, hinting at the product's high-profile users. The rapid transitions contribute to a fast-paced, exciting feel.
0:24split screen montage styling product placement A three-panel split screen montage, similar to the previous scene but with a key change in the middle panel. The top panel continues to show the man receiving a hair service from a barber. The middle panel now prominently features a close-up of the "HIGHLAND" product container, replacing the barbershop tools, directly linking the product to professional use. The container is white with yellow and black branding, making it instantly recognizable. The bottom panel remains the same, showing the man and woman in the creative setting. The text overlay "and landing on the shelves" appears across the middle panel, indicating the product's retail presence. The fast cuts maintain the dynamic energy.
0:25product on shelf close up A close-up shot of multiple "HIGHLAND" product containers neatly arranged on a shelf or display rack. The containers are identical white metal tins with distinctive yellow and black branding, including the deer logo and product name. The background is blurred and light-colored, focusing solely on the products themselves, suggesting they are ready for sale in a high-end retail environment or salon. The lighting is soft and even, emphasizing the clean design and quantity of the product available.
0:25hands scooping product close up An extreme close-up shot of hands scooping the light grey, pliable pomade from an open "HIGHLAND" product tin. The fingers are visible pressing into the soft, manageable product, highlighting its texture and ease of application. The tin's edge and part of the distinctive yellow and black branding are visible. The background is dark and out of focus, drawing attention entirely to the product's texture and ease of use. The text overlay "of the best salons and barbershops" is visible, directly linking this action to professional and high-quality use in top establishments.
0:26hair styling by barber rear view A medium close-up shot, viewed from slightly behind and to the side, of a man getting his hair styled by a barber. The barber's hands are visible working on the client's hair, which is dark, well-groomed, and styled in a classic manner. The client is wearing a protective barber's cape. The background is blurred and dark, focusing on the intricate action of styling. The text overlay "across the country." appears, completing the thought about the product's widespread availability and use in top salons and barbershops, reinforcing its national presence and professional endorsement.
0:28couple on motorbike lifestyle A dynamic medium shot of a young couple riding a motorbike. The man is driving, wearing dark sunglasses and a plain white t-shirt, with a noticeable mustache, indicating a cool, casual style. The woman is seated behind him, also in dark sunglasses and a white sleeveless top. They are moving through a bright, sunny, tropical environment with blurred green foliage in the background, suggesting speed, adventure, and a carefree, aspirational lifestyle. The lighting is bright and natural, creating a warm, inviting atmosphere. The text overlay "Yes, it's good for you," is visible, initiating a new point about the product's benefits, connecting it to personal well-being.
0:29couple overlooking ocean sustainable A wide shot, seen from behind the couple, of them sitting on a clifftop, looking out over a vast ocean at sunset or sunrise. The man has his arm around the woman's shoulders, conveying a sense of intimacy, comfort, and shared experience. The ocean stretches to the horizon with gentle waves crashing against a distant shore or rocks. The sky is bright and expansive, with the golden hour lighting casting a warm, romantic glow over the scene. The foreground includes some green foliage, adding natural texture. The text overlay "but it's good for the planet, too." is visible, followed by "made with sustainably sourced ingredients," highlighting the product's environmental consciousness and ethical sourcing, aligning with a broader lifestyle message.
0:32talking head recyclable packaging A medium shot of the founder speaking directly to the camera from the sofa. His hands are clasped together, conveying a sense of sincerity. The product display on the coffee table is visible in the foreground, maintaining brand presence. The lighting and setting are consistent with earlier talking head scenes, ensuring visual continuity. The text overlay "infinitely recyclable" is visible, continuing the discussion on the environmental benefits of the product and its packaging, emphasizing sustainability as a core value. His expression is focused and informative.
0:33male with camera outdoor lifestyle A medium close-up shot of a young adult male, possibly the same as the motorbike driver, outdoors in bright, warm sunlight. He is wearing dark sunglasses and a simple white t-shirt, looking through the viewfinder of a camera. He has a joyful, open-mouthed smile, suggesting he's fully enjoying the moment and capturing beautiful scenery. The background is blurred, showing light-colored, sparse tree branches against a very bright, almost blown-out sky, creating a halo effect around him. The text overlay "and 1% of your purchase" appears, introducing another aspect of the brand's commitment, linking consumer purchase to environmental contribution. This shot contributes to the adventurous and eco-conscious lifestyle message.
0:35aerial ocean boat protecting planet A high aerial shot looking directly down on a deep, clear blue ocean. A white speed boat is moving across the water, creating a stark, foamy white wake that cuts sharply through the dark blue. White waves crash near a distant coastline or reef, creating a vibrant, dynamic contrast against the calm water. The text overlay "goes towards protecting our home" is visible, directly linking the product's values and consumer purchases to tangible environmental protection efforts, emphasizing the brand's commitment to sustainability.
0:36talking head call to action A medium shot of the founder talking passionately to the camera from the sofa. He is gesturing expansively with both hands, palms open, indicating a direct, emphatic address to the viewer. The product display on the coffee table is in the foreground, providing context. The lighting and setting are consistent with earlier talking head scenes. The text overlay "So stop pulling" is visible, acting as a strong, direct call to action, urging the viewer to stop using harmful products. His expression is assertive and convincing, aiming to motivate change.
0:38talking head conclusion emphatic A slightly closer shot of the founder, still on the sofa, leaning forward and gesturing intensely with his hands. He makes a quick, decisive gesture, possibly a 'shush' or a sharp point, then brings his hands back. The text overlay "shit in your hair. Time." is displayed, with "Time." signaling the concise, impactful end of his address. The product display is still visible in the foreground, slightly out of focus. His expression is firm and serious, delivering a final, strong message directly to the audience.
0:39end card product logo The scene transitions to show an empty dark grey sofa and the coffee table with the "HIGHLAND" product display stand, indicating the speaker has departed. The room is brightly lit by the window on the left, maintaining the clean, modern aesthetic. A large, bold white text "HIGHLAND" appears centrally in the frame, acting as the brand's final visual and an end card, reinforcing the brand name prominently. The overall composition is clean and minimalist, allowing the brand identity to stand out.
