0:00product packaging initial
The scene opens with an overhead, medium close-up shot of a dark gray, subtly textured surface, likely concrete or a similar material. In the frame, a black ROKFORM iPhone 17 Pro Max phone case box is visible, partially obscured by a rectangular black power bank box labeled '5KmAh Wireless Magnetic Power Bank'. A fair-skinned hand enters the frame from the right, subtly nudging the power bank box off-screen to fully reveal the phone case packaging. The lighting is soft and even, creating minimal shadows and a muted, professional aesthetic. White text overlays the video, reading "Because real men drop real things." at the top, and "Enhanced control features that understand accidents happen to active people." at the bottom. The overall color palette is dark and neutral, emphasizing the product packaging.
0:00unboxing phone case
This close-up shot focuses on a fair-skinned hand extracting a black ROKFORM rugged phone case from its dark gray cardboard packaging. The hand carefully pulls the case upwards, revealing its robust design. The phone case features a prominent carbon fiber texture on its back, a central circular indentation with the ROKFORM logo, and ruggedized edges. The background remains the same dark gray, textured surface, with the discarded packaging partially visible. Soft, overhead lighting illuminates the products, highlighting the textures of the case. White text overlays persist, displaying "Because real men drop real things." at the top and "Enhanced control features that understand accidents happen to active people." at the bottom, maintaining the product's narrative.
0:02displaying phone case back
The shot maintains a close-up, overhead perspective, focusing on the back of the black ROKFORM rugged phone case. A fair-skinned hand holds the case, presenting its detailed features. The case prominently displays a carbon fiber texture across its back, with a distinctive circular ROKFORM logo embossed in the center, which appears to be a mounting point for accessories. The camera array cutouts are visible at the top left. The background is a consistent dark gray, textured surface. Soft, diffused lighting highlights the textures and contours of the case without harsh shadows. White text overlays persist, with "Because real men drop real things." at the top and "Enhanced control features that understand accidents happen to active people." at the bottom. The camera slightly rotates the case to show different angles.
0:04unboxing accessory
An overhead, medium close-up shot captures a fair-skinned hand opening a small, square black box. The box is labeled "MULTI-FUNCTIONAL PERFORMANCE" in white text and contains a circular black accessory, which appears to be a phone grip or stand, embossed with the ROKFORM logo. The packaging for the phone case is blurred in the background on the same dark gray, textured surface. The lighting is soft and even, creating a clean, professional look. The white text overlays continue to display "Because real men drop real things." at the top and "Enhanced control features that understand accidents happen to active people." at the bottom, maintaining brand consistency and messaging.
0:07attaching accessory to case
The scene features a close-up, overhead view of a fair-skinned hand attaching the circular black ROKFORM accessory to the back of the black ROKFORM phone case. The accessory is precisely aligned and snapped into the central circular indentation on the case's carbon fiber back. The hand ensures a secure fit, demonstrating the ease of attachment. The background maintains the dark gray, textured surface, with the phone case packaging slightly out of focus. The lighting remains soft and even, accentuating the product's details. White text overlays are visible, stating "Because real men drop real things." at the top and "Enhanced control features that understand accidents happen to active people." at the bottom.
0:09demonstrating accessory use
In a close-up shot, a fair-skinned hand demonstrates the functionality of the attached circular ROKFORM accessory on the back of the black phone case. The hand pulls out the inner ring of the accessory, transforming it into a kickstand or finger grip. The accessory is then rotated, showcasing its full range of motion. The focus is sharp on the mechanism and the interaction. The dark gray, textured background persists, along with the consistent soft lighting. White text overlays remain at the top and bottom: "Because real men drop real things." and "Enhanced control features that understand accidents happen to active people.", reinforcing the product's practical benefits.
0:12toy truck rock climbing
The scene shifts to a dynamic, low-angle medium shot of a vibrant green remote-controlled toy Ford Bronco. The miniature truck is actively climbing over a pile of large, dark gray, rugged rocks, simulating an off-road adventure. Its bright headlights are illuminated, contrasting with the muted tones of the rocks. The background is blurred, suggesting an outdoor environment, though the focus is entirely on the truck's ascent. The lighting appears natural, with bright highlights on the truck's body and subtle shadows among the rocks. A new white text overlay appears at the top: "Built for disastrous hands", subtly hinting at the phone case's durability for active lifestyles.
0:14man photographing truck
This medium shot captures a man in an outdoor, natural setting, actively engaged in photography. He is seen from the chest up, wearing a dark jacket and a baseball cap. He holds a smartphone, encased in the black ROKFORM rugged case, taking a picture of the green toy Ford Bronco, which is visible on the ground in front of him. In the blurred background, hints of a rustic wooden picnic table and lush green foliage from trees are discernible, indicating a forest or park setting. The natural sunlight creates a warm and inviting atmosphere. The white text overlay "Built for disastrous hands" remains at the top, connecting the outdoor activity with the product's ruggedness.
0:15close up cased phone
An extreme close-up shot focuses on a pair of fair-skinned hands securely holding a smartphone encased in the black ROKFORM rugged case. The camera specifically highlights the triple-lens camera system of the phone and the intricate carbon fiber texture on the back of the ROKFORM case. The circular ROKFORM mounting point is also visible. The background is a soft, out-of-focus blur of natural outdoor light and subtle green hues, suggesting foliage. Bright natural light illuminates the phone and hands, creating sharp details on the case's texture and the camera lenses. The white text overlay "Built for disastrous hands" persists at the top of the frame, emphasizing the phone's durability in active situations. The camera slowly zooms in, further emphasizing the product details.
0:17man crouching with phone
The scene returns to a medium shot of the man, now crouching down in the same sunny, outdoor forested environment. He is holding the black ROKFORM-cased smartphone with both hands, angled downwards, actively using it to photograph or film the green toy Ford Bronco placed on the ground in front of him. His body language is focused and engaged, demonstrating practical use of the phone case in an active setting. The background includes dappled sunlight filtering through trees and scattered leaves on the ground, creating a natural, relaxed atmosphere. The white text overlay "Built for disastrous hands" remains at the top, reinforcing the product's suitability for rugged use. The lighting is bright and natural, casting soft shadows.
0:20rokform logo
The final scene presents the ROKFORM logo in bold, white uppercase letters. A distinctive orange triangular accent is integrated into the 'K' of 'ROKFORM', creating a dynamic visual element. The logo is centrally placed against a plain, solid black background, providing strong contrast and a clean, professional finish. The lighting is bright and even, ensuring the logo is crisp and clearly legible. There are no additional graphics or text, allowing the brand identity to stand out clearly. The overall mood is confident and authoritative, serving as a clear brand sign-off.
