0:00intro problem plastic case The scene opens with a close-up shot of a light-skinned hand holding a translucent brown plastic phone case against a light-colored, ridged fabric background, possibly a couch. The lighting is soft and even. Overlay text in bold white reads: 'If you own a phone, STOP buying these plastic phone cases ✨'. As the camera slightly pulls back and pans left, the scene transitions to a medium close-up of a female presenting individual with short, dark, textured hair, wearing a light purple t-shirt. She holds a brown plastic phone case, shaking her head and making a 'stop' gesture with her right hand, expressing disapproval. Her facial expression shows a mixture of skepticism and concern. The background is a plain gray wall with a white air vent and a framed picture. The color palette is muted, with the purple shirt and gray wall contrasting with the brown phone case. The camera remains static during her segment.
0:04phone on table microplastics The camera transitions to an overhead shot, looking down at a light-colored wooden table with a subtle grain pattern. A light-skinned hand places a vibrant orange smartphone with a matching orange case onto the table. The phone has a triple-lens camera module. The lighting is bright and uniform. White overlay text at the bottom reads: 'Every time you touch your phone'. The action is simple, demonstrating a common interaction with a smartphone.
0:05phone in pocket microplastics The camera captures a close-up of a light-skinned hand sliding a bright yellow phone case, encasing a smartphone, into the breast pocket of a blue denim jacket. The denim fabric provides a textured background. A small animated green virus or bacteria icon briefly appears near the phone. White overlay text at the bottom states: 'Toxic microplastics'. The action is quick and illustrates the everyday handling of a phone, linking it to the problem of microplastics. The lighting is natural and clear.
0:07phone in bag microplastics A close-up shot shows a light-skinned hand carefully placing a smartphone, housed in a colorful striped case, into a beige or khaki fabric bag with a zipper closure. The bag is held against a vibrant teal blue fabric, likely clothing. White overlay text at the bottom states: 'shed onto your skin'. The camera is static, focusing on the interaction between the hand, phone, and bag. The colors are bright and distinct, highlighting the phone case pattern and the contrasting fabrics.
0:08water microplastics problem The scene is a close-up of a clear, double-walled glass cup. Water is actively being poured into the glass, creating vigorous bubbles and foam within the water. The background is a blurred silver appliance, possibly a water dispenser or coffee machine. The lighting is bright and clean, emphasizing the clarity of the water and glass. White overlay text appears at the bottom: 'These harmful particles are now in our water'. The active pouring creates a dynamic visual, illustrating the omnipresence of microplastics.
0:11blood microplastics animation An animated, deep red background represents a blood vessel, textured with subtle striations. Numerous oval-shaped red blood cells, also animated, move fluidly through the vessel, creating a sense of internal body circulation. The cells are a bright, rich red. White overlay text at the bottom reads: 'soil and blood'. The scene uses animation to visually depict the unseen threat of microplastics entering the body, maintaining a serious and alarming tone. The lighting is implied by the bright, clear colors of the animation.
0:12solution reveal pela cases The scene transitions to an overhead, static shot of three Pela phone cases laid out on a soft, light-colored patterned fabric surface, possibly a blanket or rug. The cases are colorful: one pink with white cowboy-themed doodles, another light pink with colorful floral and bunny patterns, and one white with ghost and pumpkin Halloween motifs. The lighting is soft and diffused, highlighting the intricate designs and matte texture of the cases. White overlay text appears at the bottom with a yellow thumbs-up emoji: 'Switch to Pela 👍'. The arrangement of cases is slightly diagonal, drawing the eye across the variety of designs, signaling a solution to the previously presented problem.
0:13pela case non toxic The camera is in a close-up, slightly overhead angle, focused on a light-skinned hand holding and rotating a light pink Pela phone case with a colorful floral and bunny pattern. The case is held against a blurred background of light-colored, ridged fabric, similar to the opening scene. White overlay text states: 'Our cases are 100% non-toxic and safe'. The hand gently rotates the case to show its front and back, emphasizing its design and texture. The lighting is soft and even, making the colors of the case appear warm and inviting. The rotation highlights the product's aesthetic and material claim.
0:15pela case no chemicals The scene features a light-skinned hand holding two different Pela phone cases side-by-side, presenting them to the camera. One case is off-white with a vibrant food-themed pattern (pasta, tomatoes, shrimp, chili peppers), and the other is a white case with colorful vertical stripes (blue, red, yellow). They are held against a blurred background of a dark, patterned fabric, possibly a blanket. Red 'X' icons appear next to the white overlay text: 'No chemicals' and 'No microplastics'. The lighting is bright, making the cases' patterns pop. The hand holds them steady, allowing viewers to compare the designs and read the text, emphasizing the product's health and environmental benefits.
0:17pela case clean materials This segment is a quick montage showcasing Pela phone cases. It starts with two cases (white ghost/pumpkin, pink cowboy) laid side-by-side on a light-colored patterned fabric. Then, three cases (white ghost/pumpkin, pink cowboy, pink floral) are arranged in a row, with a light-skinned hand reaching in to pick up the pink floral case. The camera remains in an overhead, static position for each shot, highlighting the different designs and the texture of the cases. White overlay text states: 'Just clean materials that feel amazing in your hand'. The lighting is soft and even, making the colors appear warm. The rapid cuts emphasize the variety of designs and the tactile quality of the product.
0:20pela case protection question A medium shot frames a female presenting individual from the chest up, smiling confidently at the camera. She has long, light brown hair, fair skin, and is wearing a dark, possibly black, crop top. She holds a blue Pela phone case with white goose illustrations in her left hand and a black smartphone in her right, positioning them close to her face. The background is a brightly lit indoor space with white walls and a white door, suggesting a home environment. White overlay text poses a question: 'But you might think... 'eco cases can't protect my phone' Right??'. Her expression is friendly and engaging. The lighting is bright and even, casting soft shadows. She directly addresses a potential objection, setting up the next segment.
An overhead shot shows a smartphone encased in a white, striped Pela case, falling and landing flat on a dark brown wooden floor with distinct plank lines. The phone creates a small, soft thud sound upon impact. White overlay text appears briefly at the bottom: 'Wrong 💥'. The lighting is consistent and clear, illuminating the wooden texture. The camera is static, capturing the phone's descent and landing directly from above, providing clear visual evidence of the drop without showing the person dropping it.
0:25phone picked up intact The overhead shot continues, showing a light-skinned hand reaching down to pick up the smartphone with the white striped Pela case from the dark brown wooden floor. The phone appears undamaged. White overlay text at the bottom states: 'Pela backs every case'. The lighting remains bright and even. The action confirms the phone's intact state after the drop, reinforcing the product's protective qualities.
0:26pela guarantee demonstration A medium shot similar to the previous talking head shot shows the female presenting individual, still smiling, holding a pink Pela phone case with a gummy bear pattern. She holds it up, gently pressing and flexing the case with her fingers, demonstrating its flexibility. The background is a brightly lit room with white walls and a white door, slightly out of focus. White overlay text progressively appears at the bottom: 'with the $500 screen repair guarantee', followed by 'if your screen breaks', and finally 'while using our case'. She looks directly at the camera with a reassuring expression, conveying confidence in the product's protection. The lighting is bright and even, highlighting her and the case.
0:32pela canopy screen protector This is a screen recording of the Pela website, showcasing their 'Canopy Liquid Screen Protector'. The screen displays a product image of a small glass vial with a black cap, contained in a cylindrical brown cardboard packaging with 'pela' and 'Canopy Liquid Screen Protector' text. Below the image, there's a detailed text description about the product's zero-waste nature and how it strengthens phone screens. A black overlay box with white text appears: 'and our Canopy screen protector?'. The UI is clean and professional, using a white background with black text. The lighting is digital and uniform.
0:33removing old case A close-up shot of light-skinned hands on a speckled gray granite countertop. The hands carefully remove a translucent rose gold or brown plastic phone case from a black smartphone. The phone's glossy back and the Apple logo are visible as the case is peeled away. White overlay text at the bottom states: 'Other brands'. The lighting is bright and direct, highlighting the details of the phone and the case, as well as the polished countertop. The action suggests the detachment and disposability of standard phone cases.
0:35discarding old case A close-up, low-angle shot shows a light-skinned hand dropping the removed translucent plastic phone case into a black trash can lined with a light gray plastic bag. The interior of the trash can contains various pieces of crumpled paper and other light-colored waste. White overlay text at the bottom reads: 'just replace their cheap case if it breaks'. The background is a blurred white wall and a light wooden floor. The lighting is bright and overhead, casting a slight shadow from the hand. The act of discarding the case reinforces the idea of disposability and waste.
0:36applying pela case A close-up shot, looking down at light-skinned hands on a speckled gray granite countertop, as they carefully fit a matte black Pela phone case onto a black smartphone. Once the black case is on, the hands then apply a sticker or skin with a retro cassette tape design to the back of the phone, making it a unique accessory. White overlay text at the bottom states: 'We actually pay to fix YOUR PHONE'. The lighting is bright and even. The careful application and customization highlight the value and personalization of the Pela product, contrasting with the previous disposability.
0:38pela cases compostable An overhead, static shot showcases a collection of Pela phone cases with diverse patterns, scattered across a light-colored surface. Designs include cowboy boots, cacti, cows, flowers, and horseshoes in various shades of pink, white, green, and brown. The camera then performs a quick zoom out, revealing a white framed image that shows a hand holding a bee and flower patterned Pela case in an outdoor setting. White overlay text appears at the bottom: 'Our plant-based case composts in just 6 months'. The lighting is bright and soft, enhancing the intricate details and colors of the cases. The shot emphasizes both the aesthetic variety and the environmental benefit of the product.
0:40landfill plastic problem The camera transitions to an extreme wide shot of a massive, sprawling landfill under an overcast sky. Mountains of various garbage, primarily plastic bags and debris, are visible. A yellow bulldozer can be seen in the distance, slowly moving through the refuse. The overall color palette is muted and grim, dominated by grays, browns, and the dull colors of discarded waste. White overlay text appears at the bottom: 'Plastic cases? They sit in landfills for 1,000+ years'. The scene conveys a strong sense of environmental damage and the long-lasting impact of plastic waste, creating a somber and alarming mood.
0:44landfill drone shot An overhead drone shot captures a vast expanse of a landfill, showing an intricate pattern of discarded waste from a high perspective. A yellow bulldozer is clearly visible in the center, actively pushing and leveling trash. The ground is a mosaic of different colored plastics, fabrics, and other debris. White overlay text at the bottom, accompanied by an angry face emoji, reads: 'leaching toxins 😡'. The lighting is diffuse and flat due to the overhead perspective. The camera slowly zooms out, emphasizing the enormous scale of the waste and the ongoing environmental degradation.
0:46pela case designs montage This is a dynamic montage showcasing various Pela phone case designs, presented with a hand holding them against natural backgrounds. The first shot features a light-skinned hand holding three cases (pink floral, pink cowboy, white ghost/pumpkin) in front of vibrant red roses and lush green foliage. White overlay text appears: 'With dozens of gorgeous designs'. The scene then quickly cuts to close-ups of a hand holding individual cases: a blue goose-patterned case, a pink gummy bear case, and a blue fried egg case, each against a blurred background of green foliage and a window frame. The text updates to 'you'll actually want to show off your phone again'. The lighting is bright and natural, enhancing the cases' vivid colors and playful patterns. The rapid cuts and varied designs aim to convey excitement and aesthetic appeal, encouraging viewers to display their phones.
0:51end card call to action The final scene is a clean, white background with the dark gray 'pela' logo centered at the top. Below the logo, two Pela phone cases are dynamically introduced: a pink case with strawberries and bees, and a blue case with sushi patterns. They are positioned to form a heart shape in the center of the frame, with the camera array of each phone case facing upwards. Black overlay text 'BUY ONE GET ONE FREE' appears below the heart, followed by a green button with white text 'SHOP NOW'. The lighting is flat and studio-like, emphasizing the products and text. The motion of the cases forming the heart adds a playful and engaging element to the call to action, and the clean design with strong contrast guides the viewer's eye to the key information.
