0:00Build-A-Bear store interior wide shot
The scene opens with a wide shot of a bustling Build-A-Bear Workshop store, captured from a slightly low angle, showing the bright, welcoming atmosphere. The camera is static, focusing on the retail space filled with shelves and display units showcasing numerous plush toys of various sizes and colors. A prominent red and white circular mat with "Build-A-Bear" branding in blue text is partially visible in the foreground, with the top of someone's head briefly visible at the bottom left, suggesting a child looking down. In the mid-ground, there are red-colored low display units filled with an assortment of smaller plush animals. The background features taller shelving units against a light-colored wall, packed with more plush toys and accessories. Large red structural pillars break up the space, one bearing a yellow banner that reads "BEST FRIENDS are made here." The lighting is bright and even, typical of a retail environment, with overhead fluorescent lights casting minimal shadows. The dominant colors are vibrant reds, blues, and yellows from the store's branding and the colorful merchandise, set against a warm, light wooden floor. A white text overlay at the top of the screen reads: "This experience is a core memory in the making 🥹".
0:01Boy with teddy bear
A medium shot captures a young Asian boy, appearing to be around 6-8 years old, standing next to a display of plush toys. He is smiling brightly and looking towards the camera, while holding up a light brown, fluffy teddy bear with one hand. His other arm is extended towards the display, seemingly pointing to or selecting another bear. He is wearing a red hooded sweatshirt with a white Nike swoosh logo on the front and a yellow and red crest patch on his left chest, paired with dark shorts. The background is a vibrant red wall or display unit, typical of the Build-A-Bear aesthetic. To his right, a shelf holds larger, dressed teddy bears, including one wearing a grey vest and bow tie. Below this, a red bin contains more plush animals. The lighting is bright and even, highlighting the boy's cheerful expression and the texture of the bears. The dominant colors are red from the background and the boy's hoodie, along with the natural brown and white tones of the plush toys. A white text overlay at the top of the screen reads: "This experience is a core memory in the making 🥹".
0:03Build-A-Bear store interior pan
This scene provides a medium-wide shot of a different section of the Build-A-Bear store, captured with a smooth, slow panning motion from left to right. The store interior is brightly lit, showcasing white slatwall shelving units packed with an array of colorful plush toys and miniature outfits. The shelving units extend across the entire background and mid-ground. In the foreground, a white and blue counter is visible, with a large green frog plush toy (likely Kermit the Frog) wearing a dress and sneakers positioned on top. Two adults are seen interacting near the counter: a woman with dark hair wearing a black and white patterned apron and a man in a green shirt and dark shorts. The floor is a light-colored wood. The overall color palette is very bright and diverse, dominated by the pastel and vibrant hues of the toys and clothing, complemented by the clean white and blue of the store fixtures. The lighting is artificial and even, creating a cheerful retail environment.
0:05Build-A-Bear choose me station
The camera captures a low-angle shot, panning slowly to the right, showcasing a "Choose Me" station within the Build-A-Bear Workshop. A prominent sign hangs from the ceiling in the upper left, displaying a large number "1" and the words "CHOOSE ME" in white text on a blue background, framed in white. Below this, a blue circular sign with a cartoon bear face and the text "Time to Make a New Best Friend!" reinforces the store's theme. The main focus is on the long shelves extending into the background, which are abundantly filled with a wide variety of unstuffed plush animals of different species, sizes, and colors, waiting to be chosen. The top shelf appears to be made of light wood. The lighting is bright and diffused, highlighting the soft textures and vibrant colors of the toys. A flat-screen monitor is visible further down the wall on the right. The color palette is dominated by the diverse hues of the plush toys, set against the white walls and blue signage.
0:08Mother and child choosing bear
This medium shot shows a woman holding a baby as they browse the selection of plush toys. The woman, with long dark hair, is wearing a colorful, possibly crocheted, top with pink, green, and yellow patterns over a white skirt. She is holding a pastel-colored, likely tie-dye patterned, plush animal (possibly a unicorn or similar creature) with her left hand, presenting it to the baby. The baby, appearing to be about 1 year old, is dressed in a white top with colorful embroidered details and light-colored shorts, and is sitting comfortably in the woman's arms, reaching out towards the plush toy. In the background, shelves are filled with a colorful array of unstuffed plush animals, similar to the previous scene. To the right, a man with long dark hair and a beard, wearing a red t-shirt, is visible, carrying another baby in his arms. The floor is light wood. The lighting is bright and even. The scene conveys a warm, family-oriented atmosphere, centered around the selection process at Build-A-Bear.
0:09Interactive screen scan tag
A close-up shot focuses on an interactive digital screen and the adjacent physical station at Build-A-Bear Workshop. The screen displays the text "SCAN YOUR FRIEND'S TAG" with a graphical representation of a rectangular tag and a circular scanning area. Below the screen, the station itself is red with a blue trim, featuring two circular indents. A person's hands are visible interacting with the station. A left hand, adorned with a black smartwatch and a tattoo on the wrist, is gently guiding a smaller child's hand (likely the baby from the previous scene) to press down on a glowing white disc in the left indent. The disc emits a soft blue light. To the right, another circular indent says "SCAN HERE" next to a barcode graphic. The screen background features subtle images of children, reflecting the target audience. The scene is brightly lit. This close-up highlights the personalized and interactive nature of the bear-making process.
0:11Girl at stuffing machine
A medium shot captures a young girl, with long brown hair, standing in front of a blue and white Build-A-Bear stuffing machine. She is wearing a grey t-shirt dress adorned with colorful butterflies and other patterns. Her back is mostly to the camera, but her head is turned slightly to the right, looking up at the stuffing machine. The machine features a clear cylindrical chamber where white stuffing material is actively being fluffed and blown around, creating a dynamic visual. A red heart-shaped container filled with small red hearts is affixed to the side of the machine, below the stuffing chamber. The floor is a warm brown wood. The lighting is bright and even. The scene emphasizes the magical and engaging aspect of the stuffing process for children.
0:13Employee helping girl stuff bear
A medium shot shows a Build-A-Bear employee assisting the same young girl from the previous scene with stuffing her plush toy. The employee, a woman with dark hair and glasses, is wearing a red t-shirt over a black long-sleeved shirt and a blue apron. She is seated, holding a colorful, multi-colored plush toy (likely a rainbow bear) which is connected to the stuffing machine's nozzle. The young girl, in her butterfly-patterned dress, stands beside the employee, looking at the bear. The employee's hands are near the bear, manipulating the stuffing process, while the girl watches with interest. The background is a blue and white section of the stuffing station. The lighting is bright and even. The scene highlights the helpful and personalized service offered by the staff.
0:13Bear clothing display pan
This medium-wide shot captures a section of the Build-A-Bear store dedicated to clothing and accessories for the plush toys, featuring a slow, smooth pan to the right. The walls are lined with white slatwall shelving, densely packed with miniature outfits of various styles, colors, and themes. Tiny dresses, shirts, skirts, and accessories hang neatly on hangers, creating a vibrant and playful display. Below the hanging clothes, more accessories like shoes and small items are arranged in clear bins on lower shelves. The lighting is bright and artificial, typical of a retail setting, illuminating the intricate details and colors of the clothing. The dominant color palette is extremely diverse, ranging from bright pinks and purples to blues, greens, and shimmering metallic fabrics.
0:14Close-up bear clothing
A close-up shot focuses on a selection of colorful and elaborate miniature outfits for plush toys, displayed on hangers against a white slatwall. The framing highlights the textures and details of the clothing. On the left, two sparkly purple and silver outfits are visible, one featuring a jacket and skirt combination, the other a sleeveless top. On the right, a bright pink fur-trimmed dress hangs alongside a shimmering purple and silver two-piece outfit. Below these, shelves are filled with various small accessories and more clothing items in different colors. The lighting is bright and direct, making the sequins and shiny fabrics sparkle. The color palette is predominantly bright pink, purple, and silver, with accents of white fur and other vibrant hues. The scene emphasizes the extensive customization options available for the plush animals.
0:16Stuffing machine full shot
This wide shot captures the entire Build-A-Bear stuffing machine, extending from the wooden floor to the ceiling. The machine itself is cylindrical and made of blue and white panels, with a clear central chamber where white fluffy stuffing material is vigorously churned and blown upwards, resembling a cloud. At the very top of the machine sits a large, bright yellow, smiling teddy bear mascot with a red heart on its chest, its arms raised in a welcoming gesture. The background shows parts of the store with more merchandise. The lighting is bright and cheerful, emphasizing the playful nature of the machine. The dominant colors are the bold blue and yellow of the machine and mascot, contrasted with the pure white of the stuffing.
0:16Child and adult at stuffing machine
A medium shot shows an employee and two children interacting at the Build-A-Bear stuffing machine. On the left, an employee with long brown hair, wearing a white t-shirt and a blue apron, is seated and operating the stuffing machine, looking down at the bear in her lap. In the center, a young child, possibly a toddler around 2-3 years old, wearing a colorful checkered jumpsuit (orange, white, blue, brown squares), stands facing the machine, intently watching the process. On the right, an adult woman with short blonde hair, wearing an orange knit sweater, is crouched down beside the toddler, looking at the child and the machine with an engaged expression, her mouth slightly open in what appears to be excitement or surprise. The background is a blue panel of the stuffing machine. The floor is light wood. The lighting is bright and even. The scene emphasizes the shared experience and joy of the bear-making process.
0:18Rainbow bear stuffing close-up
A close-up shot focuses on a vibrant, rainbow-colored plush bear being handled by a Build-A-Bear employee. The employee, visible from her mid-torso down, is wearing black pants and a blue apron, and is seated. Her hands are gently smoothing the fur of the newly stuffed bear, ensuring it's evenly filled. The bear itself is a kaleidoscope of bright colors, with distinct bands of pink, orange, yellow, green, blue, and purple fur, and a light blue nose. A small, white plush toy (possibly a unicorn) is partially visible to the right of the rainbow bear. The background is the blue panel of the stuffing machine, and a brown wooden floor is visible below. The lighting is bright and clear, highlighting the soft texture and vivid colors of the bear. The scene conveys the final stages of the stuffing process and the quality check by the employee.
0:19Woman holding pink bear
A medium shot captures a young woman standing in a Build-A-Bear store, smiling broadly and holding a pink plush toy. She has long, wavy blonde hair and is wearing a white t-shirt with a colorful graphic print, bright pink wide-leg pants, and a small pink quilted shoulder bag with a silver chain. She is looking slightly to her left and smiling. She holds a light pink, shaggy-furred plush animal, possibly a bear or a fantastical creature, in both hands, presenting it. The background features more white slatwall shelving filled with a variety of colorful plush toys and accessories. The lighting is bright and even. The scene exudes a sense of joy and satisfaction, likely after completing the Build-A-Bear experience.
0:21Pink bear on lounge chair
This is a still image featuring a light pink teddy bear dressed in summer attire, sitting on a black and white striped lounge chair outdoors. The bear is wearing a pair of dark sunglasses, a colorful printed top, and light pink shorts or underwear. A small white backpack is on its back, and a white can with a pink label (possibly a beverage) is placed beside it on the chair. The lounge chair has thick, plush cushions with alternating black and white stripes. In the background, outdoor elements like green foliage and possibly a patio or deck are visible, creating a relaxed, sunny atmosphere. The lighting suggests natural daylight. The image is softened with a slight fade to white, indicating a transition or dreamlike quality.
0:21Build-A-Bear logo and call to action
This scene is a clean, static graphic display on a white background, serving as a concluding call to action. Centered at the top is the classic Build-A-Bear Workshop logo: a circular blue badge with a cartoon teddy bear head (yellow face, blue ears, red heart nose) and the text "BUILD-A-BEAR" at the top and "EST. 1997" at the bottom, all in white. Below the logo, in large, bold blue letters, is the slogan "the stuff you love." with a small red heart after "love." Further below, in smaller blue text, are the phrases: "Make memories that last." and "Plan your visit to Build-A-Bear today!". The overall color palette is clean and simple, dominated by white, blue, and a touch of red. The lighting is implied to be bright and even, highlighting the clear text and branding.
